BRICS Oral Care Market, By Product Type (Toothpaste (Gel Toothpaste, & Non-Gel Toothpaste), Mouthwash (Flavored, Conventional, & Organic), Dental Floss, Denture Care (Denture Fixtures), & Others), and By Region (Brazil, India, Russia, China, South Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
Oral care or oral hygiene is ensuring the mouth clean and free of diseases, and helps in keeping other problems such as tooth decay, gum disease and bad breath at bay by regular brushing and cleaning between the teeth. Oral hygiene needs to be maintained on a regular basis for preventing the occurrence of dental diseases. Oral care products, also called dental care products, are oral products that are used to cleanse your oral cavity, cool the mouth, freshen up the breath, and keep proper oral hygiene. These oral care products can be in liquid or gel form.
Market Dynamics
Growing oral hygiene awareness and technological advancement in oral care products is driving growth of the BRICS oral care market. For instance, in February 2021, Hello Products, a company engaged in making of oral care products launched its new, sustainable and natural oral and personal care products. Hello, Products are vegan, cruelty-free, and free from synthetic fragrances, dyes, SLS/sulfates, and parabens.
The rapidly changing lifestyles and improper diets (including sugar-rich diets) and the increased consumption of alcohol and tobacco have made oral health one of the major public health problems in almost every part of the world. For instance, according to the World Health Organization in 2020, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2020 estimated that oral diseases affect close to 3.5 billion people worldwide, with caries of permanent teeth being the most common condition. Moreover, with the increased expenditure on oral healthcare, worldwide consumers have started taking preventive measures, thus increasing the demand for effective oral care products.
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