Alternative tourism is a growing market that refers to tourism activities involving experiences that are distinct from mainstream mass tourism. It allows opportunities for tourists to engage in activities that promote environmental and cultural understanding, are unique and authentic, and directly benefit local communities. Popular forms of alternative tourism include agritourism, volunteering, ecotourism, cultural, and heritage tourism.
Market Dynamics:
The alternative tourism market is driven by increasing demand from millennial travelers who are looking for novel experiences that are immersive, culturally-enriching, and environmentally-responsible. However, high costs associated with infrastructural development and certification for some alternative activities remain a key restraint. The market sees opportunities in promoting emerging destinations in developing regions that offer untapped natural and cultural attractions. Collaboration with local communities is important to ensuring tours and lodging respect the needs and values of local inhabitants. Further, developing sustainable practices and responsible guidelines across the sector can help expand and promote the long-term growth of the alternative tourism industry.
Key Features of the Study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook