Alternative protein market is witnessing robust growth due to various factors such as growing concern for animal welfare, impact of meat consumption on the environment, and health benefits associated with plant-based or cultivated meat. Rising popularity of veganism and flexitarians among millennials and generation z consumers has boosted demand for meat and dairy alternatives. Furthermore, technological advancements have enabled production of plant-based or cell-based meat that closely resembles animal meat in terms of taste, texture and other attributes, thus, making the switch easier for consumers.
Market Dynamics
Alternative protein market growth is driven by growing health and environmental consciousness among consumers. People are increasingly adopting vegan or flexitarian diets to reduce the risk of lifestyle diseases, cut calories and lessen the environmental impact of animal agriculture. However, high production costs and limited availability of cultivated meat can inhibit fast commercialization. Technology companies are making significant investments in cell-based meat production to reduce costs and launch viable commercial products. Factors like reduced costs, improved taste and texture of products, growing environmental urgency can present significant opportunities for market players in the near future.
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