The global aloe vera products market has been witnessing a steady rise in its valuation over the recent past. Aloe vera is a succulent plant species of the genus Aloe. It contains gel and latex that have been shown to have medicinal properties. Aloe vera grows in arid conditions and stores water in its leaves. Its leaves contain a clear viscous gel that is 99% water and remaining compounds such as minerals, sugars, enzymes, vitamins, amino acids, and salicylic acids. Aloe vera gel has been traditionally used for its healing, soothing, cooling, and moisturizing properties. With growing awareness about its therapeutic properties and benefits, the demand for aloe vera drinks, gels, creams, and other products is surging significantly across the globe. Expanding functional food and beverages sector along with rising health-consciousness among consumers are expected to propel the aloe vera products market during the forecast period.
Market Dynamics:
Health advantages offered by aloe vera along with growing preference for natural and organic ingredients are primarily driving the aloe vera products market. Rising incidence of diabetes, arthritis, gastrointestinal issues, and skin problems is boosting the consumption of aloe vera drinks and topicals. Increasing investments by major players for new product launches catering to evolving consumer demands is also fueling the market growth. However, presence of substitutes such as coconut water is likely to restrain the market growth to some extent. Launch of innovative aloe vera infused cosmetics, food and beverages presents a prominent growth opportunity. Introduction of aloe vera into new application sectors such as biofuels and pharmaceuticals could further create lucrative business avenues.
Key Features of the Study:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook