Agritourism Market, By Activity (On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations, and Others), By Sales Channel (Travel Agents and Direct Sales), By Geography (North America, Europe, Asia Pacific, Latin America, Middl

Agritourism is a form of niche tourism that offers visitors experiences related to agriculture and rural life. It involves engaging tourists in hands-on agricultural activities such as herb picking, fruit picking, tree tapping, or honey collecting. Tourists also get an opportunity to learn about life on farms and in rural communities. Agritourism seeks to provide tourists insight into local cultural and culinary traditions. It merges recreation with agriculture in a way that benefits both visitors and hosts. Some activities commonly associated with agritourism include corn mazes, farm tours, harvest festivals, petting zoos, baking classes, and farmers' markets. As tourists are looking for more authentic travel experiences that connect them with local food and culture, agritourism has emerged as one of the fastest growing forms of tourism globally.

Market Dynamics:

The global agritourism market is expected to be driven by factors such as the growing demand for authentic leisure and recreational activities, increasing interest among millennials to spend vacations in rural settings surrounded by nature, and supplementing income from agricultural activities. However, high initial investment cost for infrastructure development of agritourism facilities and seasonality of operations can restrain the market growth. Growing popularity of experiential and responsible forms of tourism present lucrative opportunities. Farmers can offer new experiences and engage city dwellers through educational programs. Collaboration with local food producers, artisan communities, and tourism boards can also help open up new revenue streams.

Key Features of the Study:

  • This report provides an in-depth analysis of the global agritourism market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
  • It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global agritourism market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Field Farm Tours Limited, Farm to Farm Tours, Bay Farm Tours., Star Destinations, Expedia, Inc., Select Holidays, Green mount Travel., Blackberry Farm, LLC., GTI Travel, Kansas Tourism, Trump Tours Inc., Tour De Farm, Kisan Eco Farm and Farm Stay, Liberty Hill Farm, Harvest Travel International, Farm to Farm International, STAR Destinations, Stita Group, Select Holidays, and Agritours Canada Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global agritourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global agritourism market
Market Segmentation
  • Activity:
  • On-farm Sales
  • Outdoor Recreation
  • Entertainment
  • Educational Tourism
  • Accommodations
  • Others
  • Sales Channel:
  • Travel Agents
  • Direct Sales
  • Regional:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • Company Profiles:
  • Field Farm Tours Limited
  • Farm to Farm Tours
  • Bay Farm Tours.
  • Star Destinations
  • Expedia, Inc.
  • Select Holidays
  • Green mount Travel.
  • Blackberry Farm, LLC.
  • GTI Travel
  • Kansas Tourism
  • Trump Tours Inc.
  • Tour De Farm
  • Kisan Eco Farm and Farm Stay
  • Liberty Hill Farm
  • Harvest Travel International
  • Farm to Farm International
  • STAR Destinations
  • Stita Group
  • Select Holidays
  • Agritours Canada Inc.


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Activity
Market Snippet, By Sales Channel
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
PEST Analysis
PORTER’s Five Forces Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend
4. Global Agritourism Market - Impact of Coronavirus (COVID-19) Pandemic
Overview
Factors Affecting the Global Agritourism Market – COVID-19
Impact Analysis
5. Global Agritourism Market, By Activity, 2020-2032 (US$ Bn)
Introduction
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
On-farm Sales
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Outdoor Recreation
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Entertainment
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Educational Tourism
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Accommodations
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Others
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
6. Global Agritourism Market, By Sales Channel, 2020-2032 (US$ Bn)
Introduction
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Travel Agents
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
Direct Sales
Market Share Analysis, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, 2020 - 2032
Segment Trends
7. Global Agritourism Market, By Region, 2020-2032 (US$ Bn)
Introduction
Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 - 2032
North America
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2032
Market Size and Forecast, By Activity, 2020- 2032 (US$ Bn)
Market Size and Forecast, By Sales Channel, 2020- 2032 (US$ Bn)
Countries
U.S.
Canada
Latin America
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2032
Market Size and Forecast, By Activity, 2020- 2032 (US$ Bn)
Market Size and Forecast, By Sales Channel, 2020- 2032 (US$ Bn)
Countries
Brazil
Argentina
Mexico
Rest of Latin America
Europe
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2032
Market Size and Forecast, By Activity, 2020- 2032 (US$ Bn)
Market Size and Forecast, By Sales Channel, 2020- 2032 (US$ Bn)
Countries
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2032
Market Size and Forecast, By Activity, 2020- 2032 (US$ Bn)
Market Size and Forecast, By Sales Channel, 2020- 2032 (US$ Bn)
Countries
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Middle East & Africa
Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2032
Market Size and Forecast, By Activity, 2020- 2032 (US$ Bn)
Market Size and Forecast, By Sales Channel, 2020- 2032 (US$ Bn)
Sub-regions/Countries
GCC Countries
Israel
Rest of Middle East & Africa
8. Competitive Landscape
Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
Field Farm Tours Limited
Company Overview
Activity Portfolio
Recent Developments/Updates
Farm to Farm Tours
Company Overview
Activity Portfolio
Recent Developments/Updates
Bay Farm Tours.
Company Overview
Activity Portfolio
Recent Developments/Updates
Star Destinations
Company Overview
Activity Portfolio
Recent Developments/Updates
Expedia, Inc.
Company Overview
Activity Portfolio
Recent Developments/Updates
Select Holidays
Company Overview
Activity Portfolio
Recent Developments/Updates
Green mount Travel.
Company Overview
Activity Portfolio
Recent Developments/Updates
Blackberry Farm, LLC.
Company Overview
Activity Portfolio
Recent Developments/Updates
GTI Travel
Company Overview
Activity Portfolio
Recent Developments/Updates
Kansas Tourism
Company Overview
Activity Portfolio
Recent Developments/Updates
Trump Tours Inc.
Company Overview
Activity Portfolio
Recent Developments/Updates
Tour De Farm
Company Overview
Activity Portfolio
Recent Developments/Updates
Kisan Eco Farm and Farm Stay
Company Overview
Activity Portfolio
Recent Developments/Updates
Liberty Hill Farm
Company Overview
Activity Portfolio
Recent Developments/Updates
Harvest Travel International
Company Overview
Activity Portfolio
Recent Developments/Updates
Farm to Farm International
Company Overview
Activity Portfolio
Recent Developments/Updates
STAR Destinations
Company Overview
Activity Portfolio
Recent Developments/Updates
Stita Group
Company Overview
Activity Portfolio
Recent Developments/Updates
Select Holidays
Company Overview
Activity Portfolio
Recent Developments/Updates
Agritours Canada Inc.
Company Overview
Activity Portfolio
Recent Developments/Updates
9. Analyst Recommendation
Wheel of Fortune
Analyst View
Coherent Opportunity Map
10. Section
References
Research Methodology
About Us and Sales Contact
* Browse 50 market data tables* and 40 figures* on “Global Agritourism Market” - forecast to 2032.

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