Rising health consciousness among consumers and increasing awareness about use of toxic chemical ingredients in personal care products can boost demand for organic and natural cosmetics. Moreover, burgeoning middle-class population with higher disposable income in countries like Indonesia, Thailand and Vietnam exhibit high purchasing power and willingness to pay premium prices for organic cosmetic products. Global mega trend of wellness beauty propagates into Southeast Asia as people focuses more on holistic self-care through natural beauty routines. With new product launches, innovative formulations and extensive marketing strategies, organic brands are escalating their presence in the ASEAN region.
Market Dynamics:
ASEAN organic cosmetics market growth is primarily driven by increasing consumer inclination towards toxin-free personal care products due to rising health and environmental concerns regarding use of synthetic chemicals. Growing penetration of internet and e-commerce sector has boosted the accessibility of organic brands across both urban and rural regions of ASEAN countries. However, high product and certifications costs makes organic cosmetics expensive as compared to mainstream cosmetic brands. Market players are capitalizing on the opportunity of developing more innovative product ranges tailored for the ASEAN population. Initiatives are undertaken for expanding the distribution landscape through collaborations with retail stores and online platforms.
Key features of the study:
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