Smartphone shipments and revenues in China, with forecasts to 2022
This report provides investors, analysts, OEMs, researchers, business executives and others withanalyses and forecasts for the smartphone shipments, average selling prices and revenues in China upto 2022.
Forecasts include:
- Smartphone shipments by year 2015-2022.
- Smartphone shipments by brand 2015-2022.
- Revenues from smartphone shipments and average selling prices 2015-2022.
1. Brand overview. Overview of each of the main smartphone brands in China, looking at historical performance, company structures and key executives.
2. Drivers. Drivers to smartphone shipments in China and a focus on drivers to 5G smartphone shipments.
3. Smartphones shipments. Historical data and forecasts to 2022: smartphone shipments by brand, and average selling prices, and revenues. Also, brand performance and expectations for products and market performance by brand for 2018 and into 2019.
- Introduction
- One page summary
- BRAND OVERVIEWS
- Overviews of top smartphone brands in China
- Huawei
- OPPO
- Vivo
- Xiaomi
- Apple (China)
- Other brands
- Samsung
- Meizu
- Gionee
- LeEco
- DRIVERS TO SMARTPHONE SHIPMENTS IN CHINA
- Drivers to smartphone
- Subsidies
- Online channels
- Bricks and mortar channels
- Handset replacement rates
- Market concentration
- Market maturation
- Supply chains
- Pricing
- Case study: Xiaomi
- Innovation
- Endorsements and sponsorship
- defined.
- Focus on drivers to 5G smartphone shipments
- Overview of 5G developments and rollout
- Factors informing 5G smartphone shipments
- not defined.
- Speed and extent of rollout
- 5G content and services
- 5G smartphone devices and pricing
- defined.
- Subsidies
- Network sharing
- SMARTPHONE SHIPMENTS
- Brand performance and expectations for 2018/2019
- Quarterly smartphone shipments by brand 2015-2017
- Top selling smartphones
- Huawei performance and expectations
- Oppo performance and expectations
- Vivo performance and expectations
- Xiaomi performance and expectations
- Apple performance and expectations
- Other brands
- Smartphone shipments 2015-2022
- Smartphone shipments 2015-2022
- Smartphone shipments by brand 2015-2022 Error! Bookmark
- Revenues and average selling prices from smartphone shipments 2015-2022
- Factors affecting average selling prices
- Operating profits of the top six smartphone brands
- Smartphone revenues and average selling prices 2015-2022
- Methodology
- About Coda Research
- Figures and forecasts
- Exhibit 1. Smartphone shipments by brand by quarter 2015-2017
- Exhibit 2. Smartphone shipments brand market shares by quarter 2015-2017
- Exhibit 3. Top ten smartphones sold in 2017 in China by share
- Exhibit 4. Smartphone shipments 2015-2022
- Exhibit 5. Smartphone shipments by brand 2015-2022 (top five brands plus ‘others’)
- Exhibit 6. Smartphone shipments brand market shares 2015-2022 (top five plus ‘others’)
- Exhibit 7. Operating profit per smartphone sold in 2017 separated by brand (top six)
- Exhibit 8. Estimated operating profit from smartphones shipped in China in 2017 separated by brand (top six)
- Exhibit 9. Smartphone revenues and average selling prices 2015- 2022
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