China smartphone market, with forecasts to 2022
This report provides investors, analysts, OEMs, researchers, business executives and others withanalyses and forecasts for the smartphone market, including smartphone shipments, subscriptions,revenues, ARPUs and average selling prices in China up to 2022.
Forecasts include:
- Smartphone shipments by brand 2015-2022.
- Revenues from smartphone shipments and average selling prices 2015-2022.
- Mobile subscriptions by connection type (2G/3G, 4G and 5G) 2013-2022.
- Mobile subscriptions by operator 2013-2022.
- Mobile subscriptions by operator by connection type (2G/3G, 4G and 5G) 2013-2022.
- Revenues and ARPU for each of the operators from mobile phone subscribers 2015-2022.
1. Brand overview. Overview of each of the main smartphone brands in China, looking at historical performance, company structures and key executives.
2. Drivers. Drivers to the smartphone market in China and a focus on drivers to 5G rollout, smartphones and subscriptions.
3. Smartphones shipments. Historical data and forecasts to 2022: smartphone shipments by brand, and average selling prices, and revenues. Also, brand performance and expectations for products and market performance by brand for 2018 and into 2019.
4. Mobile subscriptions. Historical data and forecasts to 2022: mobile subscriptions separated out by operator and connection type (2G/3G, 4G and 5G), and operator revenues and ARPU from mobile subscribers.
- Introduction
- One page summary
- BRAND OVERVIEWS
- Overviews of top smartphone brands in China
- Huawei
- OPPO
- Vivo
- Xiaomi
- Apple (China)
- Other brands
- Samsung
- Meizu
- Gionee
- LeEco
- DRIVERS TO THE CHINA SMARTPHONE MARKET
- Drivers to smartphone purchases and subscriptions
- Subsidies
- Online channels
- Bricks and mortar channels
- Handset replacement rates
- Market concentration
- Market maturation
- Supply chains
- Pricing
- Case study: Xiaomi
- Innovation
- Endorsements and sponsorship
- Focus on drivers to 5G smartphone purchases and subscriptions
- Overview of 5G developments and rollout
- Factors informing 5G purchases and subscriptions
- Speed and extent of rollout
- 5G content and services
- 5G smartphone devices and pricing
- Subsidies
- Network sharing
- SMARTPHONE SHIPMENTS
- Brand performance and expectations for 2018/2019
- Quarterly smartphone shipments by brand 2015-2017
- Top selling smartphones
- Huawei performance and expectations
- Oppo performance and expectations
- Vivo performance and expectations
- Xiaomi performance and expectations
- Apple performance and expectations
- Other brands
- Smartphone shipments 2015-2022
- Smartphone shipments 2015-2022
- Smartphone shipments by brand 2015-2022
- Revenues and average selling prices from smartphone shipments 2015-2022
- Factors affecting average selling prices
- Operating profits of the top six smartphone brands
- Smartphone revenues and average selling prices 2015-2022
- MOBILE SUBSCRIPTIONS
- Mobile subscriptions 2013-2022
- Mobile subscriptions by connection (2G/3G, 4G and 5G) 2013-2022
- Mobile subscriptions by operator and connection type 2013-2022
- Subscriptions by operator 2013-2022
- Subscriptions by operator by connection type 2013-2022
- Operator mobile revenues and ARPUs 2015-2022
- China Mobile revenue and ARPU 2015-2022
- China Telecom revenue and ARPU 2015-2022
- China Unicom revenue and ARPU 2015-2022
- Methodology
- About Coda Research
- Figures and forecasts
- Exhibit 1. Smartphone shipments by brand by quarter 2015-2017
- Exhibit 2. Smartphone shipments brand market shares by quarter 2015-2017
- Exhibit 3. Top ten smartphones sold in 2017 in China by share
- Exhibit 4. Smartphone shipments 2015-2022
- Exhibit 5. Smartphone shipments by brand 2015-2022 (top five brands plus ‘others’)
- Exhibit 6. Smartphone shipments brand market shares 2015-2022 (top five plus ‘others’)
- Exhibit 7. Operating profit per smartphone sold in 2017 separated by brand (top six)
- Exhibit 8. Estimated operating profit from smartphones shipped in China in 2017 separated by brand (top six)
- Exhibit 9. Smartphone revenues and average selling prices 2015- 2022
- Exhibit 10. Mobile subscriptions 2013-2022
- Exhibit 11. Mobile subscriptions 2013-2022, split by 2G/3G, 4G and 5G
- Exhibit 12. Mobile subscriptions 2013-2022, split by 2G/3G, 4G and 5G (market shares)
- Exhibit 13. Forecast for 5G mobile subscriptions 2019-2022 (vs 4G mobile subscriptions 2014-2017 for comparison)
- Exhibit 14. Mobile subscriptions by operator 2013-2022
- Exhibit 15. Mobile subscriptions by operator (market shares) 2013- 2022
- Exhibit 16. China Mobile – mobile subscriptions 2013-2022, with 2G/3G, 4G and 5G split out
- Exhibit 17. China Telecom – mobile subscriptions 2013-2022, with 2G/3G, 4G and 5G split out
- Exhibit 18. China Unicom – mobile subscriptions 2013-2022, with 2G/3G, 4G and 5G split out
- Exhibit 19. China Mobile: Revenue from mobile subscribers and ARPU 2015-2022
- Exhibit 20. China Telecom: Revenue from mobile subscribers and ARPU 2015-2022
- Exhibit 21. China Unicom: Revenue from mobile subscribers and ARPU, 2015-2022
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