Towels can be divided into face towels, bath towels, square towels, etc. according to different uses. Cotton towels are deeply loved by consumers because of their good water absorption, softness and comfort. As consumers' awareness of health and environmental protection increases, pure natural and additive-free cotton towels are more popular, especially high-quality cotton towels suitable for children and sensitive skin.
According to CRI analysis, Vietnam's towel manufacturing industry has developed rapidly in recent years. This is mainly due to the competitiveness of Vietnam's labor costs and the transfer of international textile and clothing industries. Vietnam's home textile industry chain is becoming more and more complete. And it is gradually becoming an important base for international brands to layout. In addition, the Vietnamese government is also actively promoting the development of the textile industry and increasing investment and support for the textile industry.
Vietnam's textile market is mainly driven by exports and has become an important part of the global textile industry chain. It is a major OEM manufacturing site for textiles and clothing, and an important export base for the global home textile manufacturing industry. In 2024, Vietnam's textile and clothing industry exports exceeded US$44 billion.
According to CRI data, the total export value of Vietnam's cotton towels reached US$294 million in 2023. In 2024, international market demand continued to grow. From January to November, the cumulative export value of Vietnam's cotton towels was close to US$280 million. It is expected that Vietnam's cotton towel exports will continue to rise in the next few years.
According to CRI analysis, the United States, Japan, South Korea, China and other countries are currently the main export destinations for Vietnamese cotton towels. Japan and South Korea are the main export markets for Vietnamese cotton towels. According to CRI analysis, the top three export destinations for Vietnamese cotton towels from 2021 to 2024 are Japan, South Korea and the United States. The main companies importing cotton towels from Vietnam include SONGWOL INTERNATIONAL CO LTD, YAMAUCHI CO LTD, HOUEI CO LTD and other companies. Vietnamese cotton towel exporters include local Vietnamese companies and foreign-funded companies in the Vietnamese market.
Overall, the export volume of Vietnamese cotton towels has gradually increased, and the main export markets include the United States, South Korea, Japan and other regions. According to CRI analysis, Vietnam's textiles are competitive in the international market due to their low production costs. It is expected that as Vietnam's position in global trade improves, the export volume of Vietnamese cotton towels is expected to continue to grow.
CRI recommends that global textile and clothing industry chain companies should investigate the Vietnamese market as soon as possible and prepare for the layout of the Vietnamese market.
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