Research Report on Southeast Asia E-Commerce Industry 2023-2032
Southeast Asia is the emerging market with the fastest economic growth and greatest development potential in the world. With the increase in per capita disposable income of Southeast Asian residents, the increase in mobile Internet penetration and the gradual shift in consumption habits, the e-commerce industry in Southeast Asia has gradually developed. According to a third-party study, the GMV of e-commerce will jump from US$10.9 billion to US$131 billion from 2017-2022, with a compound annual growth rate of 64%.
There are differences in the development of e-commerce industry among Southeast Asian countries. According to CRI's analysis, Singapore has a well-developed e-commerce industry, and the largest online e-commerce platforms in Southeast Asia, Shopee and Lazada, are both headquartered in Singapore; Malaysia has a high Internet penetration rate and a mature e-commerce market; Indonesia has a population of more than 274 million, and its huge population makes Indonesia have the largest e-commerce market in Southeast Asia. The e-commerce industry in the Philippines, Vietnam and Thailand are in the growth explosion period, developing rapidly and with great potential.
Southeast Asia in this report includes 10 countries: Singapore, Thailand, Philippines, Malaysia, Indonesia, Vietnam, Myanmar, Brunei, Laos and Cambodia. With a total population of over 600 million by the end of 2021, Southeast Asia has an overall economic growth rate higher than the global average and is one of the key drivers of future global economic growth.
According to CRI's analysis, the economic levels of the 10 Southeast Asian countries vary greatly, with Singapore being the only developed country with a per capita GDP of about US$73,000 in 2021. While Myanmar and Cambodia will have a GDP per capita of less than US$2,000 in 2021. The population and minimum wage levels of each country also vary greatly. Brunei, which has the smallest population, will have a total population of less than 500,000 people in 2021, while Indonesia, which has the largest population, will have a population of about 275 million people in 2021.
CRI expects the Southeast Asian e-commerce industry to maintain growth from 2023-2032. On the one hand, the number of online shopping users in Southeast Asia has been increasing year after year, showing a trend of rejuvenation and huge potential for consumption growth. On the other hand, Southeast Asia's digital financial services, such as online payment and microfinance, continue to develop, driving the scale of Southeast Asia's e-commerce industry to continue to expand.
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