Pineapple (Ananas comosus) is a tropical fruit widely cultivated in tropical regions such as Southeast Asia, South America, and the Caribbean. Pineapples can be consumed fresh or processed into various products, such as canned pineapple, pineapple juice, dried pineapple, and pineapple jam. Rich in nutrients, pineapples are highly favored by health-conscious consumers. As an important export product, pineapples have seen their position in global trade continuously rise. The growth of emerging markets and increasing demand for fruit have brought new growth opportunities to the pineapple market.
The Philippines’ unique geographical and climatic conditions provide ideal advantages for pineapple cultivation. The country has a long history of pineapple farming, with the fruit introduced to the Philippines as early as the 16th century, gradually developing into an industry. Today, the Philippine pineapple industry is highly developed, with exports continuing to grow, particularly to China. According to CRI, in 2023, the Philippines exported a substantial 200,000 tons of pineapples to China, almost monopolizing the Chinese pineapple import market. Meanwhile, the Philippine government has actively introduced policies to support the development of the pineapple industry and promote exports.
CRI data shows the total export value of Philippine pineapples reached USD 255 million in 2023. With international market demand continuing to grow, the export value from January to June 2024 already approached USD 193 million, and the pineapple market demand is expected to further expand in the coming years.
CRI indicates that the export market for Philippine pineapples spans the Asian region, particularly the Asia-Pacific area. China is the largest export destination for Philippine pineapples, accounting for over 40% of total export value. Other key markets include Japan, South Korea, the UAE, Sudan, and New Zealand. From 2021 to 2024, the top three export destinations for Philippine pineapples were China, Japan, and South Korea. Major companies importing pineapples from the Philippines include Itochu Corporation Co. Ltd, Dole (Shanghai) Fruits and Vegetables Trading Co. Ltd, and Lion King Supply Chain Management.
The majority of Philippine pineapples are exported, with most exporters being local pineapple-growing companies in the Philippines, while a smaller proportion are subsidiaries of foreign distributors operating in the country. According to CRI, the leading exporters of Philippine pineapples include PHILPACK, Dole Philippines Inc., and Mt. Kitanglad Agri-Development.
Overall, the cultivation and export of Philippine pineapples have made significant progress in recent years. CRI analyzes that with the growing global consumer demand for healthy foods and the Philippines' unique geographical advantages and low pineapple cultivation costs, the country’s pineapple exports are expected to continue rising in the coming years.
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