Marketing Technology Global Market Report 2025

Marketing Technology Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing technology market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for marketing technology ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing technology market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Product: Social Media Tools; Content Marketing Tools; Rich Media Tool; Automation Tool; Data And Analytics Tools; Sales Enablement Tools

2) By Deployment: On-Premise; Cloud

3) By Application: Information Technology And Telecommunication; Retail And E-commerce; Healthcare; Media And Entertainment; Sports And Events; Banking Financial Services And Insurance (BFSI); Real Estate; Other Applications

Subsegments:

1) By Social Media Tools: Social Media Management Platforms; Social Listening Tools; Social Media Advertising Tools

2) By Content Marketing Tools: Content Creation Tools; Content Distribution Platforms; Content Curation Tools

3) By Rich Media Tools: Video Marketing Platforms; Interactive Content Tools; Image Editing Software

4) By Automation Tools: Email Marketing Automation; Lead Generation Automation; Campaign Management Tools

5) By Data And Analytics Tools: Web Analytics Tools; Customer Analytics Platforms; Marketing Performance Measurement Tools

6) By Sales Enablement Tools: Customer Relationship Management (CRM) Systems; Sales Training Platforms; Proposal And Contract Management Tools

Companies Mentioned: Apple Inc.; Microsoft Corporation; Amazon Web Services Inc.; Oracle Corporation; SAP SE

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.


1. Executive Summary
2. Marketing Technology Market Characteristics
3. Marketing Technology Market Trends And Strategies
4. Marketing Technology Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Marketing Technology Growth Analysis And Strategic Analysis Framework
5.1. Global Marketing Technology PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Marketing Technology Market Growth Rate Analysis
5.4. Global Marketing Technology Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Marketing Technology Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Marketing Technology Total Addressable Market (TAM)
6. Marketing Technology Market Segmentation
6.1. Global Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media Tools
Content Marketing Tools
Rich Media Tool
Automation Tool
Data And Analytics Tools
Sales Enablement Tools
6.2. Global Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premise
Cloud
6.3. Global Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Information Technology And Telecommunication
Retail And E-commerce
Healthcare
Media And Entertainment
Sports And Events
Banking Financial Services And Insurance (BFSI)
Real Estate
Other Applications
6.4. Global Marketing Technology Market, Sub-Segmentation Of Social Media Tools, By Tool, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media Management Platforms
Social Listening Tools
Social Media Advertising Tools
6.5. Global Marketing Technology Market, Sub-Segmentation Of Content Marketing Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Content Creation Tools
Content Distribution Platforms
Content Curation Tools
6.6. Global Marketing Technology Market, Sub-Segmentation Of Rich Media Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Video Marketing Platforms
Interactive Content Tools
Image Editing Software
6.7. Global Marketing Technology Market, Sub-Segmentation Of Automation Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Email Marketing Automation
Lead Generation Automation
Campaign Management Tools
6.8. Global Marketing Technology Market, Sub-Segmentation Of Data And Analytics Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Web Analytics Tools
Customer Analytics Platforms
Marketing Performance Measurement Tools
6.9. Global Marketing Technology Market, Sub-Segmentation Of Sales Enablement Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Customer Relationship Management (CRM) Systems
Sales Training Platforms
Proposal And Contract Management Tools
7. Marketing Technology Market Regional And Country Analysis
7.1. Global Marketing Technology Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Marketing Technology Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Marketing Technology Market
8.1. Asia-Pacific Marketing Technology Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Marketing Technology Market
9.1. China Marketing Technology Market Overview
9.2. China Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Marketing Technology Market
10.1. India Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Marketing Technology Market
11.1. Japan Marketing Technology Market Overview
11.2. Japan Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Marketing Technology Market
12.1. Australia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Marketing Technology Market
13.1. Indonesia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Marketing Technology Market
14.1. South Korea Marketing Technology Market Overview
14.2. South Korea Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Marketing Technology Market
15.1. Western Europe Marketing Technology Market Overview
15.2. Western Europe Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Marketing Technology Market
16.1. UK Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Marketing Technology Market
17.1. Germany Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Marketing Technology Market
18.1. France Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Marketing Technology Market
19.1. Italy Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Marketing Technology Market
20.1. Spain Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Marketing Technology Market
21.1. Eastern Europe Marketing Technology Market Overview
21.2. Eastern Europe Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Marketing Technology Market
22.1. Russia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Marketing Technology Market
23.1. North America Marketing Technology Market Overview
23.2. North America Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Marketing Technology Market
24.1. USA Marketing Technology Market Overview
24.2. USA Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Marketing Technology Market
25.1. Canada Marketing Technology Market Overview
25.2. Canada Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Marketing Technology Market
26.1. South America Marketing Technology Market Overview
26.2. South America Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Marketing Technology Market
27.1. Brazil Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Marketing Technology Market
28.1. Middle East Marketing Technology Market Overview
28.2. Middle East Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Marketing Technology Market
29.1. Africa Marketing Technology Market Overview
29.2. Africa Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Marketing Technology Market Competitive Landscape And Company Profiles
30.1. Marketing Technology Market Competitive Landscape
30.2. Marketing Technology Market Company Profiles
30.2.1. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Amazon Web Services Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.5. SAP SE Overview, Products and Services, Strategy and Financial Analysis
31. Marketing Technology Market Other Major And Innovative Companies
31.1. Salesforce Inc.
31.2. Adobe Inc.
31.3. Amdocs
31.4. Hubspot Inc.
31.5. Aptean Inc.
31.6. Tackle.io
31.7. Real Chemistry
31.8. Zoho Corporation
31.9. Acoustic L.P.
31.10. ActiveCampaign
31.11. Crisp Thinking Group Limited.
31.12. Adjust GmbH
31.13. Tableau Software LLC
31.14. Mediafly
31.15. Convoso Tech International Pvt. Ltd.
32. Global Marketing Technology Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Marketing Technology Market
34. Recent Developments In The Marketing Technology Market
35. Marketing Technology Market High Potential Countries, Segments and Strategies
35.1 Marketing Technology Market In 2029 - Countries Offering Most New Opportunities
35.2 Marketing Technology Market In 2029 - Segments Offering Most New Opportunities
35.3 Marketing Technology Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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