Marketing Resource Management Global Market Report 2025

Marketing Resource Management Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing resource management market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for marketing resource management ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing resource management market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Solution Type: Marketing Reporting And Analytics; Capacity Planning Management; Financial Management; Creative Production Management; Brand And Advertising Management; Marketing Asset Management; Other Solutions

2) By Deployment Type: Cloud-based; On-premises

3) By Vertical: Media And Entertainment; Retail; Banking, Financial Services, And Insurance; Healthcare; Consumer Goods; Automotive; Manufacturing; Apparel; Other Verticals

Subsegments:

1) By Marketing Reporting And Analytics: Performance Reporting Tools; Campaign Analytics Solutions; Customer Insights And Data Analytics; Marketing Dashboards And Visualization Tools

2) By Capacity Planning Management: Resource Allocation Tools; Workforce Management Solutions; Project Scheduling And Workflow Tools; Demand Forecasting And Planning

3) By Financial Management: Budgeting And Cost Management Solutions; ROI And Performance Tracking; Financial Reporting Tools; Billing And Expense Tracking

4) By Creative Production Management: Creative Workflow Tools; Project Management For Creative Teams; Digital Asset Management (DAM); Content Creation And Approval Platforms

5) By Brand And Advertising Management: Campaign Planning And Execution Tools; Brand Asset Management; Media Buying And Planning Solutions; Advertising Budgeting And Tracking

6) By Marketing Asset Management: Digital Asset Management (DAM) Systems; Content Libraries And Repositories; Brand Asset Libraries; Media Asset Management Solutions

7) By Other Solutions: Marketing Collaboration Tools; Marketing Automation Integrations; Customer Relationship Management (CRM) Integrations; AI-Driven Marketing Solutions

Companies Mentioned: Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Adobe Systems Inc

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.


1. Executive Summary
2. Marketing Resource Management Market Characteristics
3. Marketing Resource Management Market Trends And Strategies
4. Marketing Resource Management Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Marketing Resource Management Growth Analysis And Strategic Analysis Framework
5.1. Global Marketing Resource Management PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Marketing Resource Management Market Growth Rate Analysis
5.4. Global Marketing Resource Management Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Marketing Resource Management Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Marketing Resource Management Total Addressable Market (TAM)
6. Marketing Resource Management Market Segmentation
6.1. Global Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Marketing Reporting And Analytics
Capacity Planning Management
Financial Management
Creative Production Management
Brand And Advertising Management
Marketing Asset Management
Other Solutions
6.2. Global Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-based
On-premises
6.3. Global Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Media And Entertainment
Retail
Banking, Financial Services, And Insurance
Healthcare
Consumer Goods
Automotive
Manufacturing
Apparel
Other Verticals
6.4. Global Marketing Resource Management Market, Sub-Segmentation Of Marketing Reporting And Analytics, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Performance Reporting Tools
Campaign Analytics Solutions
Customer Insights And Data Analytics
Marketing Dashboards And Visualization Tools
6.5. Global Marketing Resource Management Market, Sub-Segmentation Of Capacity Planning Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Resource Allocation Tools
Workforce Management Solutions
Project Scheduling And Workflow Tools
Demand Forecasting And Planning
6.6. Global Marketing Resource Management Market, Sub-Segmentation Of Financial Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Budgeting And Cost Management Solutions
ROI And Performance Tracking
Financial Reporting Tools
Billing And Expense Tracking
6.7. Global Marketing Resource Management Market, Sub-Segmentation Of Creative Production Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Creative Workflow Tools
Project Management For Creative Teams
Digital Asset Management (DAM)
Content Creation And Approval Platforms
6.8. Global Marketing Resource Management Market, Sub-Segmentation Of Brand And Advertising Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Campaign Planning And Execution Tools
Brand Asset Management
Media Buying And Planning Solutions
Advertising Budgeting And Tracking
6.9. Global Marketing Resource Management Market, Sub-Segmentation Of Marketing Asset Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Digital Asset Management (DAM) Systems
Content Libraries And Repositories
Brand Asset Libraries
Media Asset Management Solutions
6.10. Global Marketing Resource Management Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Marketing Collaboration Tools
Marketing Automation Integrations
Customer Relationship Management (CRM) Integrations
AI-Driven Marketing Solutions
7. Marketing Resource Management Market Regional And Country Analysis
7.1. Global Marketing Resource Management Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Marketing Resource Management Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Marketing Resource Management Market
8.1. Asia-Pacific Marketing Resource Management Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Marketing Resource Management Market
9.1. China Marketing Resource Management Market Overview
9.2. China Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Marketing Resource Management Market
10.1. India Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Marketing Resource Management Market
11.1. Japan Marketing Resource Management Market Overview
11.2. Japan Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Marketing Resource Management Market
12.1. Australia Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Marketing Resource Management Market
13.1. Indonesia Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Marketing Resource Management Market
14.1. South Korea Marketing Resource Management Market Overview
14.2. South Korea Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Marketing Resource Management Market
15.1. Western Europe Marketing Resource Management Market Overview
15.2. Western Europe Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Marketing Resource Management Market
16.1. UK Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Marketing Resource Management Market
17.1. Germany Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Marketing Resource Management Market
18.1. France Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Marketing Resource Management Market
19.1. Italy Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Marketing Resource Management Market
20.1. Spain Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Marketing Resource Management Market
21.1. Eastern Europe Marketing Resource Management Market Overview
21.2. Eastern Europe Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Marketing Resource Management Market
22.1. Russia Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Marketing Resource Management Market
23.1. North America Marketing Resource Management Market Overview
23.2. North America Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Marketing Resource Management Market
24.1. USA Marketing Resource Management Market Overview
24.2. USA Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Marketing Resource Management Market
25.1. Canada Marketing Resource Management Market Overview
25.2. Canada Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Marketing Resource Management Market
26.1. South America Marketing Resource Management Market Overview
26.2. South America Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Marketing Resource Management Market
27.1. Brazil Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Marketing Resource Management Market
28.1. Middle East Marketing Resource Management Market Overview
28.2. Middle East Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Marketing Resource Management Market
29.1. Africa Marketing Resource Management Market Overview
29.2. Africa Marketing Resource Management Market, Segmentation By Solution Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Marketing Resource Management Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Marketing Resource Management Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Marketing Resource Management Market Competitive Landscape And Company Profiles
30.1. Marketing Resource Management Market Competitive Landscape
30.2. Marketing Resource Management Market Company Profiles
30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.2. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.4. SAP SE Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Adobe Systems Inc Overview, Products and Services, Strategy and Financial Analysis
31. Marketing Resource Management Market Other Major And Innovative Companies
31.1. HCL Technologies Limited
31.2. Broadridge Financial Solutions
31.3. SAS Institute Inc
31.4. Teradata Corporation
31.5. Aprimo LLC
31.6. MarcomCentral
31.7. BrandMaker GmbH
31.8. Sitecore Corporation
31.9. North Plains Systems Corporation
31.10. Capital ID B.V
31.11. Allocadia Software Inc
31.12. Admation Pty. Ltd
31.13. Bynder B.V
31.14. BrandMaster AS
31.15. InMotionNow Inc
32. Global Marketing Resource Management Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Marketing Resource Management Market
34. Recent Developments In The Marketing Resource Management Market
35. Marketing Resource Management Market High Potential Countries, Segments and Strategies
35.1 Marketing Resource Management Market In 2029 - Countries Offering Most New Opportunities
35.2 Marketing Resource Management Market In 2029 - Segments Offering Most New Opportunities
35.3 Marketing Resource Management Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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