Programmatic Advertising Global Market Report 2025

Programmatic Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on programmatic advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for programmatic advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The programmatic advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Media Type: Audio Ads; DOOH; Digital Display; Social Ads; Video Ads

2) By Device: Mobile; Desktop

3) By Enterprise Size: SMBs; Large Enterprises

4) By End User: Education; Media And Entertainment; Retail; Travel

Subsegments:

1) By Audio Ads: Streaming Audio; Podcasts; Digital Radio

2) By DOOH (Digital Out-Of-Home): Digital Billboards; Transit Advertising; Airport Displays

3) By Digital Display: Banner Ads; Native Ads; Retargeting Ads

4) By Social Ads: Sponsored Posts; Influencer Ads; Social Media Stories

5) By Video Ads: In-stream Ads; Out-stream Ads; Video Bumper Ads

Companies Mentioned: Adobe Advertising Cloud; NextRoll Inc; Magnite Inc.; Baidu Inc.; Google Ad Manager

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.


1. Executive Summary
2. Programmatic Advertising Market Characteristics
3. Programmatic Advertising Market Trends And Strategies
4. Programmatic Advertising Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Programmatic Advertising Growth Analysis And Strategic Analysis Framework
5.1. Global Programmatic Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Programmatic Advertising Market Growth Rate Analysis
5.4. Global Programmatic Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Programmatic Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Programmatic Advertising Total Addressable Market (TAM)
6. Programmatic Advertising Market Segmentation
6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Audio Ads
DOOH
Digital Display
Social Ads
Video Ads
6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile
Desktop
6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
SMBs
Large Enterprises
6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Education
Media And Entertainment
Retail
Travel
6.5. Global Programmatic Advertising Market, Sub-Segmentation Of Audio Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Streaming Audio
Podcasts
Digital Radio
6.6. Global Programmatic Advertising Market, Sub-Segmentation Of DOOH (Digital Out-Of-Home), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Digital Billboards
Transit Advertising
Airport Displays
6.7. Global Programmatic Advertising Market, Sub-Segmentation Of Digital Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banner Ads
Native Ads
Retargeting Ads
6.8. Global Programmatic Advertising Market, Sub-Segmentation Of Social Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sponsored Posts
Influencer Ads
Social Media Stories
6.9. Global Programmatic Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
In-stream Ads
Out-stream Ads
Video Bumper Ads
7. Programmatic Advertising Market Regional And Country Analysis
7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Programmatic Advertising Market
8.1. Asia-Pacific Programmatic Advertising Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Programmatic Advertising Market
9.1. China Programmatic Advertising Market Overview
9.2. China Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Programmatic Advertising Market
10.1. India Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Programmatic Advertising Market
11.1. Japan Programmatic Advertising Market Overview
11.2. Japan Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Programmatic Advertising Market
12.1. Australia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Programmatic Advertising Market
13.1. Indonesia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Programmatic Advertising Market
14.1. South Korea Programmatic Advertising Market Overview
14.2. South Korea Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Programmatic Advertising Market
15.1. Western Europe Programmatic Advertising Market Overview
15.2. Western Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Programmatic Advertising Market
16.1. UK Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Programmatic Advertising Market
17.1. Germany Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Programmatic Advertising Market
18.1. France Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Programmatic Advertising Market
19.1. Italy Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Programmatic Advertising Market
20.1. Spain Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Programmatic Advertising Market
21.1. Eastern Europe Programmatic Advertising Market Overview
21.2. Eastern Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Programmatic Advertising Market
22.1. Russia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Programmatic Advertising Market
23.1. North America Programmatic Advertising Market Overview
23.2. North America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Programmatic Advertising Market
24.1. USA Programmatic Advertising Market Overview
24.2. USA Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Programmatic Advertising Market
25.1. Canada Programmatic Advertising Market Overview
25.2. Canada Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Programmatic Advertising Market
26.1. South America Programmatic Advertising Market Overview
26.2. South America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Programmatic Advertising Market
27.1. Brazil Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Programmatic Advertising Market
28.1. Middle East Programmatic Advertising Market Overview
28.2. Middle East Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Programmatic Advertising Market
29.1. Africa Programmatic Advertising Market Overview
29.2. Africa Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Programmatic Advertising Market Competitive Landscape And Company Profiles
30.1. Programmatic Advertising Market Competitive Landscape
30.2. Programmatic Advertising Market Company Profiles
30.2.1. Adobe Advertising Cloud Overview, Products and Services, Strategy and Financial Analysis
30.2.2. NextRoll Inc Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Magnite Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Baidu Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Google Ad Manager Overview, Products and Services, Strategy and Financial Analysis
31. Programmatic Advertising Market Other Major And Innovative Companies
31.1. The Trade Desk Inc.
31.2. MediaMath Inc.
31.3. Criteo S.A.
31.4. PubMatic Inc.
31.5. OpenX Software Ltd.
31.6. Outbrain Inc.
31.7. Taboola Inc.
31.8. SpotX Inc.
31.9. Roku Inc
31.10. Quantcast Corporation
31.11. Adform A/S
31.12. Kochava Inc
31.13. Centro Basis Technologies Inc
31.14. SmartyAds Inc
31.15. Viant Technology LLC
32. Global Programmatic Advertising Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Programmatic Advertising Market
34. Recent Developments In The Programmatic Advertising Market
35. Programmatic Advertising Market High Potential Countries, Segments and Strategies
35.1 Programmatic Advertising Market In 2029 - Countries Offering Most New Opportunities
35.2 Programmatic Advertising Market In 2029 - Segments Offering Most New Opportunities
35.3 Programmatic Advertising Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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