OTT Streaming Global Market Report 2025

OTT Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on ott streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
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Description:

Where is the largest and fastest growing market for ott streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The ott streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Device Type: Smartphones; Smart TV's; Laptops, Desktops and Tablets; Gaming Consoles; Set-Top Box; Other Devices

2) By Revenue Source: AVOD; SVOD; TVOD; Other Revenue Sources

3) By User Type: Commercial; Personal

4) By End User: E-commerce; Media And Entertainment; Education And Training; IT And Telecom; Health And Fitness; Other End Users

Subsegments:

1) By Smartphones: Android Phones; IPhones

2) By Smart TVs: Android TVs; Roku TVs; Fire TVs

3) By Laptops: Windows Laptops; MacBooks; Chromebooks

4) By Desktops And Tablets: Windows Desktops; IMacs; IPads; Android Tablets

5) By Gaming Consoles: PlayStation; Xbox; Nintendo

6) By Set-Top Box: Roku; Apple TV; Amazon Fire TV

7) By Other Devices: Projectors; Streaming Sticks

Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Google LLC; Microsoft Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.


1. Executive Summary
2. OTT Streaming Market Characteristics
3. OTT Streaming Market Trends And Strategies
4. OTT Streaming Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global OTT Streaming Growth Analysis And Strategic Analysis Framework
5.1. Global OTT Streaming PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global OTT Streaming Market Growth Rate Analysis
5.4. Global OTT Streaming Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global OTT Streaming Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global OTT Streaming Total Addressable Market (TAM)
6. OTT Streaming Market Segmentation
6.1. Global OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Smartphones
Smart TV's
Laptops
Desktops And Tablets
Gaming Consoles
Set-Top Box
Other Devices
6.2. Global OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
AVOD
SVOD
TVOD
Other Revenue Sources
6.3. Global OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Commercial
Personal
6.4. Global OTT Streaming Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
E-commerce
Media And Entertainment
Education And Training
IT And Telecom
Health And Fitness
Other End Users
6.5. Global OTT Streaming Market, Sub-Segmentation Of Smartphones, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Android Phones
IPhones
6.6. Global OTT Streaming Market, Sub-Segmentation Of Smart TV's, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Android TVs
Roku TVs
Fire TVs
6.7. Global OTT Streaming Market, Sub-Segmentation Of Laptops, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Windows Laptops
MacBooks
Chromebooks
6.8. Global OTT Streaming Market, Sub-Segmentation Of Desktops And Tablets, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Windows Desktops
IMacs
IPads
Android Tablets
6.9. Global OTT Streaming Market, Sub-Segmentation Of Gaming Console, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
PlayStation
Xbox
Nintendo
6.10. Global OTT Streaming Market, Sub-Segmentation Of Set-Top Box, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Roku
Apple TV
Amazon Fire TV
6.11. Global OTT Streaming Market, Sub-Segmentation Of Other Devices, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Projectors
Streaming Sticks
7. OTT Streaming Market Regional And Country Analysis
7.1. Global OTT Streaming Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global OTT Streaming Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific OTT Streaming Market
8.1. Asia-Pacific OTT Streaming Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China OTT Streaming Market
9.1. China OTT Streaming Market Overview
9.2. China OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India OTT Streaming Market
10.1. India OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan OTT Streaming Market
11.1. Japan OTT Streaming Market Overview
11.2. Japan OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia OTT Streaming Market
12.1. Australia OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia OTT Streaming Market
13.1. Indonesia OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea OTT Streaming Market
14.1. South Korea OTT Streaming Market Overview
14.2. South Korea OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe OTT Streaming Market
15.1. Western Europe OTT Streaming Market Overview
15.2. Western Europe OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK OTT Streaming Market
16.1. UK OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany OTT Streaming Market
17.1. Germany OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France OTT Streaming Market
18.1. France OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy OTT Streaming Market
19.1. Italy OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain OTT Streaming Market
20.1. Spain OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe OTT Streaming Market
21.1. Eastern Europe OTT Streaming Market Overview
21.2. Eastern Europe OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia OTT Streaming Market
22.1. Russia OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America OTT Streaming Market
23.1. North America OTT Streaming Market Overview
23.2. North America OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA OTT Streaming Market
24.1. USA OTT Streaming Market Overview
24.2. USA OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada OTT Streaming Market
25.1. Canada OTT Streaming Market Overview
25.2. Canada OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America OTT Streaming Market
26.1. South America OTT Streaming Market Overview
26.2. South America OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil OTT Streaming Market
27.1. Brazil OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East OTT Streaming Market
28.1. Middle East OTT Streaming Market Overview
28.2. Middle East OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa OTT Streaming Market
29.1. Africa OTT Streaming Market Overview
29.2. Africa OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa OTT Streaming Market, Segmentation By Revenue Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. OTT Streaming Market Competitive Landscape And Company Profiles
30.1. OTT Streaming Market Competitive Landscape
30.2. OTT Streaming Market Company Profiles
30.2.1. Amazon.com Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Google LLC Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
31. OTT Streaming Market Other Major And Innovative Companies
31.1. AT&T Inc.
31.2. The Walt Disney Company
31.3. Tencent Holdings Limited
31.4. Discovery Inc.
31.5. Netflix Inc.
31.6. Paramount Global
31.7. Disney DTC LLC
31.8. Sling TV LLC
31.9. ESPN Inc.
31.10. Rakuten Inc.
31.11. Telstra Corporation Limited
31.12. WarnerMedia LLC
31.13. Hulu LLC
31.14. Kakao Corporation
31.15. Lions Gate Entertainment Corp.
32. Global OTT Streaming Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The OTT Streaming Market
34. Recent Developments In The OTT Streaming Market
35. OTT Streaming Market High Potential Countries, Segments and Strategies
35.1 OTT Streaming Market In 2029 - Countries Offering Most New Opportunities
35.2 OTT Streaming Market In 2029 - Segments Offering Most New Opportunities
35.3 OTT Streaming Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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