Media Buying Agencies And Representative Firms Global Market Report 2025

Media Buying Agencies And Representative Firms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on media buying agencies and representative firms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for media buying agencies and representative firms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The media buying agencies and representative firms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services

2) By Mode: Offline, Online

3) By Application: Banking, Financial Services And Insurance (BFSI) Sector, Consumer Goods And Retail, Government And Public Sector, IT (Information Technology) And Telecom, Healthcare, Media And Entertainment

Subsegments:

1) By Media Buying Service: Television; Digital Media (Online, Social Media, Mobile); Print Media; Radio; Outdoor Advertising (Billboards, Transit Ads)

2) By Media Planning Service: Campaign Strategy And Research; Budget Allocation And Media Mix Optimization; Audience Targeting And Segmentation; Scheduling And Timing Strategy; Competitive Analysis

3) By Media Representative Firms: Television Representatives; Digital Media Representatives; Print Media Representatives; Radio Representatives; Outdoor Advertising Representatives

4) By Other Services: Content Creation And Creative Development; Media Analytics And Reporting; Programmatic Advertising; Sponsorship And Partnership Management; Influencer Marketing

Companies Mentioned: WPP PLC; Publicis Groupe; Omnicom Group Inc; Dentsu Inc; The Interpublic Group Of Companies

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.


1. Executive Summary
2. Media Buying Agencies And Representative Firms Market Characteristics
3. Media Buying Agencies And Representative Firms Market Trends And Strategies
4. Media Buying Agencies And Representative Firms Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market
5. Global Media Buying Agencies And Representative Firms Growth Analysis And Strategic Analysis Framework
5.1. Global Media Buying Agencies And Representative Firms PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Media Buying Agencies And Representative Firms Market Growth Rate Analysis
5.4. Global Media Buying Agencies And Representative Firms Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Media Buying Agencies And Representative Firms Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Media Buying Agencies And Representative Firms Total Addressable Market (TAM)
6. Media Buying Agencies And Representative Firms Market Segmentation
6.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Media Buying Service
Media Planning Service
Media Representative Firms
Other Services
6.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Offline
Online
6.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Services And Insurance (BFSI) Sector
Consumer Goods And Retail
Government And Public Sector
IT (Information Technology) And Telecom
Healthcare
Media And Entertainment
6.4. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Buying Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Television
Digital Media (Online, Social Media, Mobile)
Print Media
Radio
Outdoor Advertising (Billboards, Transit Ads)
6.5. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Planning Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Campaign Strategy And Research
Budget Allocation And Media Mix Optimization
Audience Targeting And Segmentation
Scheduling And Timing Strategy
Competitive Analysis
6.6. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Representative Firms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Television Representatives
Digital Media Representatives
Print Media Representatives
Radio Representatives
Outdoor Advertising Representatives
6.7. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Other Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Content Creation And Creative Development
Media Analytics And Reporting
Programmatic Advertising
Sponsorship And Partnership Management
Influencer Marketing
7. Media Buying Agencies And Representative Firms Market Regional And Country Analysis
7.1. Global Media Buying Agencies And Representative Firms Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Media Buying Agencies And Representative Firms Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Media Buying Agencies And Representative Firms Market
8.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Media Buying Agencies And Representative Firms Market
9.1. China Media Buying Agencies And Representative Firms Market Overview
9.2. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Media Buying Agencies And Representative Firms Market
10.1. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Media Buying Agencies And Representative Firms Market
11.1. Japan Media Buying Agencies And Representative Firms Market Overview
11.2. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Media Buying Agencies And Representative Firms Market
12.1. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Media Buying Agencies And Representative Firms Market
13.1. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Media Buying Agencies And Representative Firms Market
14.1. South Korea Media Buying Agencies And Representative Firms Market Overview
14.2. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Media Buying Agencies And Representative Firms Market
15.1. Western Europe Media Buying Agencies And Representative Firms Market Overview
15.2. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Media Buying Agencies And Representative Firms Market
16.1. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Media Buying Agencies And Representative Firms Market
17.1. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Media Buying Agencies And Representative Firms Market
18.1. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Media Buying Agencies And Representative Firms Market
19.1. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Media Buying Agencies And Representative Firms Market
20.1. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Media Buying Agencies And Representative Firms Market
21.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview
21.2. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Media Buying Agencies And Representative Firms Market
22.1. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Media Buying Agencies And Representative Firms Market
23.1. North America Media Buying Agencies And Representative Firms Market Overview
23.2. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Media Buying Agencies And Representative Firms Market
24.1. USA Media Buying Agencies And Representative Firms Market Overview
24.2. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Media Buying Agencies And Representative Firms Market
25.1. Canada Media Buying Agencies And Representative Firms Market Overview
25.2. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Media Buying Agencies And Representative Firms Market
26.1. South America Media Buying Agencies And Representative Firms Market Overview
26.2. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Media Buying Agencies And Representative Firms Market
27.1. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Media Buying Agencies And Representative Firms Market
28.1. Middle East Media Buying Agencies And Representative Firms Market Overview
28.2. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Media Buying Agencies And Representative Firms Market
29.1. Africa Media Buying Agencies And Representative Firms Market Overview
29.2. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles
30.1. Media Buying Agencies And Representative Firms Market Competitive Landscape
30.2. Media Buying Agencies And Representative Firms Market Company Profiles
30.2.1. WPP PLC Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Publicis Groupe Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Omnicom Group Inc Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Dentsu Inc Overview, Products and Services, Strategy and Financial Analysis
30.2.5. The Interpublic Group Of Companies Overview, Products and Services, Strategy and Financial Analysis
31. Media Buying Agencies And Representative Firms Market Other Major And Innovative Companies
31.1. Havas SA
31.2. Katz Media Group
31.3. Hakuhodo DY Media Partners Inc.
31.4. Horizon Media
31.5. Kingstar Media
31.6. Initiative Media Private Limited
31.7. Brand Catalyser
31.8. AJ Marketing
31.9. GrowthElements Private Limited
31.10. Adworth Media Pvt Ltd
31.11. Alchemy One
31.12. MK Media
31.13. GDR Media Group
31.14. KKBC
31.15. KOL Media
32. Global Media Buying Agencies And Representative Firms Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market
34. Recent Developments In The Media Buying Agencies And Representative Firms Market
35. Media Buying Agencies And Representative Firms Market High Potential Countries, Segments and Strategies
35.1 Media Buying Agencies And Representative Firms Market In 2029 - Countries Offering Most New Opportunities
35.2 Media Buying Agencies And Representative Firms Market In 2029 - Segments Offering Most New Opportunities
35.3 Media Buying Agencies And Representative Firms Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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