Internet Advertising Global Market Report 2025 Including: 1) By Ad Format Type: Search Engine Advertising Or Search Engine Marketing; Display Advertising; Mobile Advertising; Social Media Advertising; Video Advertising; Online Classifieds Ads 2) By Platfo

Internet Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on internet advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for internet advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The internet advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Ad Format Type: Search Engine Advertising Or Search Engine Marketing; Display Advertising; Mobile Advertising; Social Media Advertising; Video Advertising; Online Classifieds Ads; Other Ad Formats

2) By Platform Type: Mobile; Desktop And Laptop; Other Platforms

3) By Pricing Model Type: Cost Per Thousand (CPT); Performance Based Advertising; Hybrid; Other Pricing Models

4) By Enterprise Size: Large Enterprises; Small And Medium-Sized Enterprises

5) By Industry: Automotive; Healthcare; Media And Entertainment; BFSI; Education; Retail And Consumer Goods; Transport And Tourism; IT And Telecom; Other Industries

Subsegments:

1) By Search Engine Advertising (SEM): Paid Search Ads; Pay-Per-Click (PPC) Ads

2) By Display Advertising: Banner Ads; Rich Media Ads; Programmatic Ads

3) By Mobile Advertising: In-App Ads; Mobile Web Ads

4) By Social Media Advertising: Sponsored Posts; Social Media Stories; Influencer Marketing

5) By Video Advertising: Pre-Roll Ads; Mid-Roll Ads; Out-Stream Ads

6) By Online Classified Ads: Job Listings; Real Estate Ads; Auto Classifieds

7) By Other Ad Formats: Email Marketing; Affiliate Marketing; Native Advertising

Companies Mentioned: Alibaba Group Holdings Ltd; Google LLC; Baidu Inc.; Microsoft Corporation; Amazon Web Services Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.


1. Executive Summary
2. Internet Advertising Market Characteristics
3. Internet Advertising Market Trends And Strategies
4. Internet Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Internet Advertising Growth Analysis And Strategic Analysis Framework
5.1. Global Internet Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Internet Advertising Market Growth Rate Analysis
5.4. Global Internet Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Internet Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Internet Advertising Total Addressable Market (TAM)
6. Internet Advertising Market Segmentation
6.1. Global Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Search Engine Advertising Or Search Engine Marketing
Display Advertising
Mobile Advertising
Social Media Advertising
Video Advertising
Online Classifieds Ads
Other Ad Format
6.2. Global Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile
Desktop And Laptop
Other Platforms
6.3. Global Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cost Per Thousand (CPT)
Performance Based Advertising; Hybrid
Other Pricing Models
6.4. Global Internet Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprises
Small and Medium-Sized Enterprises
6.5. Global Internet Advertising Market, Segmentation By Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Automotive
Healthcare
Media and Entertainment
BFSI
Education
Retail and Consumer Goods
Transport and Tourism
IT and Telecom
Other Industries
6.6. Global Internet Advertising Market, Sub-Segmentation Of Search Engine Advertising (SEM), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Paid Search Ads
Pay-Per-Click (PPC) Ads
6.7. Global Internet Advertising Market, Sub-Segmentation Of Display Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banner Ads
Rich Media Ads
Programmatic Ads
6.8. Global Internet Advertising Market, Sub-Segmentation Of Mobile Advertising, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
In-App Ads
Mobile Web Ads
6.9. Global Internet Advertising Market, Sub-Segmentation Of Social Media Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sponsored Posts
Social Media Stories
Influencer Marketing
6.10. Global Internet Advertising Market, Sub-Segmentation Of Video Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Pre-Roll Ads
Mid-Roll Ads
Out-Stream Ads
6.11. Global Internet Advertising Market, Sub-Segmentation Of Online Classified Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Job Listings
Real Estate Ads
Auto Classifieds
6.12. Global Internet Advertising Market, Sub-Segmentation Of Other Ad Formats, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Email Marketing
Affiliate Marketing
Native Advertising
7. Internet Advertising Market Regional And Country Analysis
7.1. Global Internet Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Internet Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Internet Advertising Market
8.1. Asia-Pacific Internet Advertising Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Internet Advertising Market
9.1. China Internet Advertising Market Overview
9.2. China Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Internet Advertising Market
10.1. India Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Internet Advertising Market
11.1. Japan Internet Advertising Market Overview
11.2. Japan Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Internet Advertising Market
12.1. Australia Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Internet Advertising Market
13.1. Indonesia Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Internet Advertising Market
14.1. South Korea Internet Advertising Market Overview
14.2. South Korea Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Internet Advertising Market
15.1. Western Europe Internet Advertising Market Overview
15.2. Western Europe Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Internet Advertising Market
16.1. UK Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Internet Advertising Market
17.1. Germany Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Internet Advertising Market
18.1. France Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Internet Advertising Market
19.1. Italy Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Internet Advertising Market
20.1. Spain Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Internet Advertising Market
21.1. Eastern Europe Internet Advertising Market Overview
21.2. Eastern Europe Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Internet Advertising Market
22.1. Russia Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Internet Advertising Market
23.1. North America Internet Advertising Market Overview
23.2. North America Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Internet Advertising Market
24.1. USA Internet Advertising Market Overview
24.2. USA Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Internet Advertising Market
25.1. Canada Internet Advertising Market Overview
25.2. Canada Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Internet Advertising Market
26.1. South America Internet Advertising Market Overview
26.2. South America Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Internet Advertising Market
27.1. Brazil Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Internet Advertising Market
28.1. Middle East Internet Advertising Market Overview
28.2. Middle East Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Internet Advertising Market
29.1. Africa Internet Advertising Market Overview
29.2. Africa Internet Advertising Market, Segmentation By Ad Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Internet Advertising Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Internet Advertising Market, Segmentation By Pricing Model Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Internet Advertising Market Competitive Landscape And Company Profiles
30.1. Internet Advertising Market Competitive Landscape
30.2. Internet Advertising Market Company Profiles
30.2.1. Alibaba Group Holdings Ltd Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Baidu Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Amazon Web Services Inc. Overview, Products and Services, Strategy and Financial Analysis
31. Internet Advertising Market Other Major And Innovative Companies
31.1. Facebook Inc.
31.2. Twitter Inc.
31.3. Verizon Communication Inc.
31.4. Hulu LLC
31.5. Linkedin
31.6. eBay Inc.
31.7. InMobi Pte Ltd
31.8. Smaato Inc
31.9. Epom Ltd.
31.10. Mobvista Co. Ltd.
31.11. Mintegral International Trading Co. Ltd.
31.12. Adobe Systems Inc.
31.13. Disruptive Advertising
31.14. Online Optimism LLC
31.15. WebFX Inc.
32. Global Internet Advertising Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Internet Advertising Market
34. Recent Developments In The Internet Advertising Market
35. Internet Advertising Market High Potential Countries, Segments and Strategies
35.1 Internet Advertising Market In 2029 - Countries Offering Most New Opportunities
35.2 Internet Advertising Market In 2029 - Segments Offering Most New Opportunities
35.3 Internet Advertising Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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