Interactive Advertising Global Market Report 2024

Interactive Advertising Global Market Report 2024

Including: 1) By Advertising Type: Sponsorship; Blogging; Widgets; Offline Activation; Social Media2) By Organization Size: Small And Medium Enterprises; Large Enterprises3) By End-User: Media And Entertainment; Banking, Financial Services And Insurance (BFSI); Retail And E-Commerce; Automotive; EducationCovering: Adobe Inc.; Ogilvy & Mather Worldwide Inc.; Roku Inc.; BBDO Worldwide Inc.; MullenLowe Group Ltd.


Interactive Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on interactive advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia – Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description:

Where is the largest and fastest growing market for interactive advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The interactive advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Advertising Type: Sponsorship; Blogging; Widgets; Offline Activation; Social Media

2) By Organization Size: Small And Medium Enterprises; Large Enterprises

3) By End-User: Media And Entertainment; Banking, Financial Services And Insurance (BFSI); Retail And E-Commerce; Automotive; Education; Other End Users

Companies Mentioned: Adobe Inc.; Ogilvy & Mather Worldwide Inc.; Roku Inc.; BBDO Worldwide Inc.; MullenLowe Group Ltd.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.


1. Executive Summary
2. Interactive Advertising Market Characteristics
3. Interactive Advertising Market Trends And Strategies
4. Interactive Advertising Market - Macro Economic Scenario
4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market
5. Global Interactive Advertising Market Size and Growth
5.1. Global Interactive Advertising Market Drivers and Restraints
5.1.1. Drivers Of The Market
5.1.2. Restraints Of The Market
5.2. Global Interactive Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Interactive Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Interactive Advertising Market Segmentation
6.1. Global Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Sponsorship
Blogging
Widgets
Offline Activation
Social Media
6.2. Global Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Small And Medium Enterprises
Large Enterprises
6.3. Global Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Media And Entertainment
Banking, Financial Services And Insurance (BFSI)
Retail And E-Commerce
Automotive
Education
Other End Users
7. Interactive Advertising Market Regional And Country Analysis
7.1. Global Interactive Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Interactive Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Interactive Advertising Market
8.1. Asia-Pacific Interactive Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Interactive Advertising Market
9.1. China Interactive Advertising Market Overview
9.2. China Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Interactive Advertising Market
10.1. India Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Interactive Advertising Market
11.1. Japan Interactive Advertising Market Overview
11.2. Japan Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Interactive Advertising Market
12.1. Australia Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Interactive Advertising Market
13.1. Indonesia Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Interactive Advertising Market
14.1. South Korea Interactive Advertising Market Overview
14.2. South Korea Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Interactive Advertising Market
15.1. Western Europe Interactive Advertising Market Overview
15.2. Western Europe Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Interactive Advertising Market
16.1. UK Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Interactive Advertising Market
17.1. Germany Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Interactive Advertising Market
18.1. France Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Interactive Advertising Market
19.1. Italy Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Interactive Advertising Market
20.1. Spain Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Interactive Advertising Market
21.1. Eastern Europe Interactive Advertising Market Overview
21.2. Eastern Europe Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Interactive Advertising Market
22.1. Russia Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Interactive Advertising Market
23.1. North America Interactive Advertising Market Overview
23.2. North America Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Interactive Advertising Market
24.1. USA Interactive Advertising Market Overview
24.2. USA Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Interactive Advertising Market
25.1. Canada Interactive Advertising Market Overview
25.2. Canada Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Interactive Advertising Market
26.1. South America Interactive Advertising Market Overview
26.2. South America Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Interactive Advertising Market
27.1. Brazil Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Interactive Advertising Market
28.1. Middle East Interactive Advertising Market Overview
28.2. Middle East Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Interactive Advertising Market
29.1. Africa Interactive Advertising Market Overview
29.2. Africa Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Interactive Advertising Market Competitive Landscape And Company Profiles
30.1. Interactive Advertising Market Competitive Landscape
30.2. Interactive Advertising Market Company Profiles
30.2.1. Adobe Inc.
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Ogilvy & Mather Worldwide Inc.
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Roku Inc.
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. BBDO Worldwide Inc.
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. MullenLowe Group Ltd.
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Interactive Advertising Market Other Major And Innovative Companies
31.1. Taboola Inc
31.2. Grey Group Inc.
31.3. Deutsch LA.
31.4. BuzzFeed Inc.
31.5. Mood Media Corporation
31.6. George P. Johnson Company
31.7. Wieden + Kennedy LLC
31.8. Droga5 LLC
31.9. Crispin Porter & Bogusky LLC
31.10. The Martin Agency LLC
31.11. BSSP Inc.
31.12. Keo Marketing Inc.
31.13. Mood Media
31.14. Shine Interactive LLC
31.15. NxtConcepts Inc.
32. Global Interactive Advertising Market Competitive Benchmarking
33. Global Interactive Advertising Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Interactive Advertising Market
35. Interactive Advertising Market Future Outlook and Potential Analysis
35.1 Interactive Advertising Market In 2028 - Countries Offering Most New Opportunities
35.2 Interactive Advertising Market In 2028 - Segments Offering Most New Opportunities
35.3 Interactive Advertising Market In 2028 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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