Home Fragrance Global Market Report 2025

Home Fragrance Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on home fragrance market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for home fragrance ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The home fragrance market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Product Type: Candles; Room Sprays; Reed Diffuser; Essential Oils; Incense Sticks

2) By Fragrances: Lemon; Lavender; Jasmine; Rose; Sandalwood; Vanilla; Other Fragrances

3) By Distribution Channel: Supermarkets And Hypermarkets; Online Stores; Convenience Stores; Other Distribution Channels

4) By Form: Liquid; Dry; Solid

5) By End-User: Home Care; Healthcare; Hospitality; Museums; Commercial; Other End-Users

Subsegments:

1) By Candles: Scented Candles; Unscented Candles; Decorative Candles; Pillar Candles; Tealight Candles

2) By Room Sprays: Air Fresheners; Fabric Sprays; Odor Eliminators; Essential Oil Sprays

3) By Reed Diffusers: Standard Reed Diffusers; Decorative Reed Diffusers; Reed Diffuser Refills

4) By Essential Oils: Single Essential Oils; Essential Oil Blends; Organic Essential Oils

5) By Incense Sticks: Traditional Incense Sticks; Cone Incense; Coil Incense; Natural Or Organic Incense Options

Companies Mentioned: Procter & Gamble; Minnesota Mining and Manufacturing Company; Henkel AG & Co. KGAA; Reckitt Benckiser Group PLC; The Estee Lauder Companies Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.


1. Executive Summary
2. Home Fragrance Market Characteristics
3. Home Fragrance Market Trends And Strategies
4. Home Fragrance Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Home Fragrance Growth Analysis And Strategic Analysis Framework
5.1. Global Home Fragrance PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Home Fragrance Market Growth Rate Analysis
5.4. Global Home Fragrance Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Home Fragrance Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Home Fragrance Total Addressable Market (TAM)
6. Home Fragrance Market Segmentation
6.1. Global Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Candles
Room Sprays
Reed Diffuser
Essential Oils
Incense Sticks
6.2. Global Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Lemon
Lavender
Jasmine
Rose
Sandalwood
Vanilla
Other Fragrances
6.3. Global Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Supermarkets And Hypermarkets
Online Stores
Convenience Stores
Other Distribution Channels
6.4. Global Home Fragrance Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Liquid
Dry
Solid
6.5. Global Home Fragrance Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Home Care
Healthcare
Hospitality
Museums
Commercial
Other End-Users
6.6. Global Home Fragrance Market, Sub-Segmentation Of Candles, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Scented Candles
Unscented Candles
Decorative Candles
Pillar Candles
Tealight Candles
6.7. Global Home Fragrance Market, Sub-Segmentation Of Room Sprays, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Air Fresheners
Fabric Sprays
Odor Eliminators
Essential Oil Sprays
6.8. Global Home Fragrance Market, Sub-Segmentation Of Reed Diffusers, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Standard Reed Diffusers
Decorative Reed Diffusers
Reed Diffuser Refills
6.9. Global Home Fragrance Market, Sub-Segmentation Of Essential Oils, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Single Essential Oils
Essential Oil Blends
Organic Essential Oils
6.10. Global Home Fragrance Market, Sub-Segmentation Of Incense Sticks, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Traditional Incense Sticks
Cone Incense
Coil Incense
Natural Or Organic Incense Options
7. Home Fragrance Market Regional And Country Analysis
7.1. Global Home Fragrance Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Home Fragrance Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Home Fragrance Market
8.1. Asia-Pacific Home Fragrance Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Home Fragrance Market
9.1. China Home Fragrance Market Overview
9.2. China Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Home Fragrance Market
10.1. India Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Home Fragrance Market
11.1. Japan Home Fragrance Market Overview
11.2. Japan Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Home Fragrance Market
12.1. Australia Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Home Fragrance Market
13.1. Indonesia Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Home Fragrance Market
14.1. South Korea Home Fragrance Market Overview
14.2. South Korea Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Home Fragrance Market
15.1. Western Europe Home Fragrance Market Overview
15.2. Western Europe Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Home Fragrance Market
16.1. UK Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Home Fragrance Market
17.1. Germany Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Home Fragrance Market
18.1. France Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Home Fragrance Market
19.1. Italy Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Home Fragrance Market
20.1. Spain Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Home Fragrance Market
21.1. Eastern Europe Home Fragrance Market Overview
21.2. Eastern Europe Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Home Fragrance Market
22.1. Russia Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Home Fragrance Market
23.1. North America Home Fragrance Market Overview
23.2. North America Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Home Fragrance Market
24.1. USA Home Fragrance Market Overview
24.2. USA Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Home Fragrance Market
25.1. Canada Home Fragrance Market Overview
25.2. Canada Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Home Fragrance Market
26.1. South America Home Fragrance Market Overview
26.2. South America Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Home Fragrance Market
27.1. Brazil Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Home Fragrance Market
28.1. Middle East Home Fragrance Market Overview
28.2. Middle East Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Home Fragrance Market
29.1. Africa Home Fragrance Market Overview
29.2. Africa Home Fragrance Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Home Fragrance Market, Segmentation By Fragrances, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Home Fragrance Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Home Fragrance Market Competitive Landscape And Company Profiles
30.1. Home Fragrance Market Competitive Landscape
30.2. Home Fragrance Market Company Profiles
30.2.1. Procter & Gamble Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Minnesota Mining and Manufacturing Company Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Henkel AG & Co. KGAA Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Reckitt Benckiser Group PLC Overview, Products and Services, Strategy and Financial Analysis
30.2.5. The Estee Lauder Companies Inc. Overview, Products and Services, Strategy and Financial Analysis
31. Home Fragrance Market Other Major And Innovative Companies
31.1. S. C. Johnson & Son Inc.
31.2. Newell Brands Inc.
31.3. Bath & Body Works LLC
31.4. dōTERRA International LLC
31.5. MINISO Co Ltd
31.6. The Yankee Candle Company Inc
31.7. Now Health Group Inc.
31.8. Godrej and Boyce Mfg. Co. Ltd
31.9. Village CandleInc.
31.10. Airwick Inc.
31.11. Scentair Technologies Inc.
31.12. Esteban Paris Parfums
31.13. NEST Fragrances LLC
31.14. Ripple Fragrances Pvt. Ltd
31.15. Bridgewater Candle Company
32. Global Home Fragrance Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Home Fragrance Market
34. Recent Developments In The Home Fragrance Market
35. Home Fragrance Market High Potential Countries, Segments and Strategies
35.1 Home Fragrance Market In 2029 - Countries Offering Most New Opportunities
35.2 Home Fragrance Market In 2029 - Segments Offering Most New Opportunities
35.3 Home Fragrance Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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