In-Game Advertising Global Market Report 2025

In-Game Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in-game advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for in-game advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-game advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Type: Static Ads; Dynamic Ads; Advergaming

2) By Platform: Mobile; Computing; Console

3) By Applications: Online; Standalone

Subsegments:

1) By Static Ads: Billboards; Posters; Product Placement

2) By Dynamic Ads: Video Ads; Interactive Ads; Real-Time Bidding Ads

3) By Advergaming: Branded Games; Sponsorship Of Existing Games; Custom Game Development

Companies Mentioned: Anzu Virtual Reality Ltd; Electronic Arts Inc.; MediaSpike Inc.; ironSource Ltd; Motive Interactive Inc

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.


1. Executive Summary
2. In-Game Advertising Market Characteristics
3. In-Game Advertising Market Trends And Strategies
4. In-Game Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global In-Game Advertising Growth Analysis And Strategic Analysis Framework
5.1. Global In-Game Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global In-Game Advertising Market Growth Rate Analysis
5.4. Global In-Game Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global In-Game Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global In-Game Advertising Total Addressable Market (TAM)
6. In-Game Advertising Market Segmentation
6.1. Global In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Static Ads
Dynamic Ads
Advergaming
6.2. Global In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile
Computing
Console
6.3. Global In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online
Standalone
6.4. Global In-Game Advertising Market, Sub-Segmentation Of Static Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Billboards
Posters
Product Placement
6.5. Global In-Game Advertising Market, Sub-Segmentation Of Dynamic Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Video Ads
Interactive Ads
Real-Time Bidding Ads
6.6. Global In-Game Advertising Market, Sub-Segmentation Of Advergaming, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Branded Games
Sponsorship Of Existing Games
Custom Game Development
7. In-Game Advertising Market Regional And Country Analysis
7.1. Global In-Game Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global In-Game Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific In-Game Advertising Market
8.1. Asia-Pacific In-Game Advertising Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China In-Game Advertising Market
9.1. China In-Game Advertising Market Overview
9.2. China In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India In-Game Advertising Market
10.1. India In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan In-Game Advertising Market
11.1. Japan In-Game Advertising Market Overview
11.2. Japan In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia In-Game Advertising Market
12.1. Australia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia In-Game Advertising Market
13.1. Indonesia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea In-Game Advertising Market
14.1. South Korea In-Game Advertising Market Overview
14.2. South Korea In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe In-Game Advertising Market
15.1. Western Europe In-Game Advertising Market Overview
15.2. Western Europe In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK In-Game Advertising Market
16.1. UK In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany In-Game Advertising Market
17.1. Germany In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France In-Game Advertising Market
18.1. France In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy In-Game Advertising Market
19.1. Italy In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain In-Game Advertising Market
20.1. Spain In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe In-Game Advertising Market
21.1. Eastern Europe In-Game Advertising Market Overview
21.2. Eastern Europe In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia In-Game Advertising Market
22.1. Russia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America In-Game Advertising Market
23.1. North America In-Game Advertising Market Overview
23.2. North America In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA In-Game Advertising Market
24.1. USA In-Game Advertising Market Overview
24.2. USA In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada In-Game Advertising Market
25.1. Canada In-Game Advertising Market Overview
25.2. Canada In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America In-Game Advertising Market
26.1. South America In-Game Advertising Market Overview
26.2. South America In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil In-Game Advertising Market
27.1. Brazil In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East In-Game Advertising Market
28.1. Middle East In-Game Advertising Market Overview
28.2. Middle East In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa In-Game Advertising Market
29.1. Africa In-Game Advertising Market Overview
29.2. Africa In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. In-Game Advertising Market Competitive Landscape And Company Profiles
30.1. In-Game Advertising Market Competitive Landscape
30.2. In-Game Advertising Market Company Profiles
30.2.1. Anzu Virtual Reality Ltd Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Electronic Arts Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.3. MediaSpike Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. ironSource Ltd Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Motive Interactive Inc Overview, Products and Services, Strategy and Financial Analysis
31. In-Game Advertising Market Other Major And Innovative Companies
31.1. Playwire LLC
31.2. WPP Plc.
31.3. Activision Blizzard Media Ltd
31.4. Blizzard Entertainment Inc
31.5. AdInMo Ltd
31.6. Flurry Inc.
31.7. Bidstack Ltd
31.8. HotPlay Co. Ltd
31.9. Giftgaming Ltd
31.10. Adscape International LLC
31.11. Admix Foods Private Limited
31.12. Adverty AB
31.13. Azerion Group N.V.
31.14. GameInfluencer
31.15. Gameloft S. A.
32. Global In-Game Advertising Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The In-Game Advertising Market
34. Recent Developments In The In-Game Advertising Market
35. In-Game Advertising Market High Potential Countries, Segments and Strategies
35.1 In-Game Advertising Market In 2029 - Countries Offering Most New Opportunities
35.2 In-Game Advertising Market In 2029 - Segments Offering Most New Opportunities
35.3 In-Game Advertising Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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