Digital Advertising Global Market Opportunities And Strategies To 2032

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $6,000	336 Pages	The Business Research Company	November, 2023	BRC18338243

Best Price Guarantee
Price	from $6,000
Length	336 Pages
Publisher	The Business Research Company
Published Date	November, 2023
SKU	BRC18338243

Digital Advertising Global Market Opportunities And Strategies To 2032

Including: 1) By Platform: Mobile Ad (In-App And Mobile Web); Desktop Ad; Digital TV2) By Ad Format: Digital Display Ad; Internet Paid Search; Social Media; Online Video3) By Industrial Vertical: Media And Entertainment; Consumer Goods & Retail Industry; Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation And Logistics; Energy; Power And UtilitiesCovering: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc.; Microsoft Corporation; Alibaba Group Holdings Limited

Digital Advertising Global Market Opportunities And Strategies To 2032 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global digital advertising market as it emerges from the COVID-19 shut down.

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Description:

Where is the largest and fastest growing market for digital advertising? How does the market relate to the overall economy, demography, and other similar markets? What forces will shape the market going forward? The digital advertising market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider digital advertising market; and compares it with other markets.

The report covers the following chapters.

Report Structure

Introduction And Market Characteristics

Brief introduction to the segmentations covered in the market, definitions and explanations about the digital advertising market.

Key Trends

Highlights the major trends shaping the global digital advertising market. This section also highlights likely future developments in the market.

Macro-Economic Scenario

The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on the global and regional markets, providing strategic insights for businesses in the digital advertising market.

Global Market Size And Growth

Global historic (2017-2022) and forecast (2022-2027,2032F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.

Regional Analysis

Historic (2017-2022) and forecast (2022-2027,2032F) market values and growth and market share comparison by region.

Market Segmentation

Contains the market values (2017-2032) and analysis for for segment by platform, by ad format and by industrial vertical in the market.

Regional Market Size And Growth

Regional market size (2022), historic (2017-2022) and forecast (2022-2027,2032F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.

Competitive Landscape

Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.

Key Mergers And Acquisitions

Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.

Market Opportunities And Strategies

Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.

Conclusions And Recommendations

This section includes recommendations for digital advertising providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.

Appendix

This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope

Markets Covered:

1) By Platform: Mobile Ad (In-App And Mobile Web); Desktop Ad; Digital TV; Other Platforms

2) By Ad Format: Digital Display Ad; Internet Paid Search; Social Media; Online Video; Other Ad Formats

3) By Industrial Vertical: Media And Entertainment; Consumer Goods & Retail Industry; Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation And Logistics; Energy; Power And Utilities; Other Industrial Verticals

Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited

Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; digital advertising indicators comparison.

Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.

1. Executive Summary
2. Table Of Contents
3. List Of Figures
4. List Of Tables
5. Report Structure
6. Introduction and Market Characteristics: 6.1. General Market Definition; 6.2. Summary; 6.3. Digital Advertising Market Definition and Segmentations; 6.4. Market Segmentation By Platform; 6.4.1. Mobile Ad (In-App and Mobile Web); 6.4.2. Desktop Ad; 6.4.3. Digital TV; 6.4.4. Other Platforms; 6.5. Market Segmentation By Ad Format; 6.5.1. Digital Display Ad (Programmatic and Non-programmatic Transactions); 6.5.2. Internet Paid Search; 6.5.3. Social Media; 6.5.4. Online Video; 6.5.5. Other Ad Formats; 6.6. Market Segmentation By Industrial Vertical; 6.6.1. Media and Entertainment; 6.6.2. Fast Moving Consumer Goods (FMCG); 6.6.3. Retail; 6.6.4. Banking, Financial Service & Insurance; 6.6.5. Telecommunication; 6.6.6. Healthcare And Pharma Sector; 6.6.7. Travel Industry; 6.6.8. Automobiles; 6.6.9. Business Services; 6.6.10. Other Industrial Sectors
7. Major Market Trends: 7.1. Strategic Collaborations And Partnerships Among Market Players; 7.2. Focus On AI-Powered Apps For Digital Advertising; 7.3. Use Of Digital Out-of-Home (DOOH) Advertising Campaigns To Deliver Advertising Message To Target Audience; 7.4. Rising Demand For Interactive Advertising; 7.5. Augmented Reality In Digital Advertising For Interactive Experience; 7.6. Introduction Of Three Dimensional (3D) Solutions In Advertising Campaigns
8. Digital Advertising Market – Macro-Economic Scenario: 8.1. COVID-19 Impact On The Digital Advertising Market; 8.2. Russia-Ukraine War Impact On The Digital Advertising Market; 8.3. Impact Of High Inflation On The Digital Advertising Market
9. Global Market Size and Growth: 9.1. Market Size; 9.2. Historic Market Growth, 2017 – 2022, Value ($ Million); 9.2.1. Market Drivers 2017 – 2022; 9.2.2. Market Restraints 2017 – 2022; 9.3. Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 9.3.1. Market Drivers 2022 – 2027; 9.3.2. Market Restraints 2022 – 2027
10. Global Digital Advertising Market Segmentation: 10.1. Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 10.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 10.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
11. Digital Advertising Market, Regional and Country Analysis: 11.1. Global Digital Advertising Market, By Region, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 11.2. Global Digital Advertising Market, By Country, Historic and Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
12. Asia-Pacific Market: 12.1. Summary; 12.2. Market Overview; 12.2.1. Region Information; 12.2.2. Market Information; 12.2.3. Background Information; 12.2.4. Government Initiatives; 12.2.5. Regulations; 12.2.6. Regulatory Bodies; 12.2.7. Major Associations; 12.2.8. Taxes Levied; 12.2.9. Corporate Tax Structure; 12.2.10. Investments; 12.2.11. Major Companies; 12.3. Asia-Pacific Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 12.4. Asia-Pacific Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 12.5. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.6. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.7. Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.8. Asia-Pacific Digital Advertising Market: Country Analysis; 12.9. China Market; 12.10. Summary; 12.11. Market Overview; 12.11.1. Country Information; 12.11.2. Market Information; 12.11.3. Background Information; 12.11.4. Government Initiatives; 12.11.5. Regulations; 12.11.6. Regulatory Bodies; 12.11.7. Major Associations; 12.11.8. Taxes Levied; 12.11.9. Corporate Tax Structure; 12.11.10. Investments; 12.11.11. Major Companies; 12.12. China Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 12.13. China Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 12.14. China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.15. China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.16. China Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.17. India Market; 12.18. India Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 12.19. India Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 12.20. India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.21. India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.22. India Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.23. Japan Market; 12.24. Japan Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 12.25. Japan Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 12.26. Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.27. Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.28. Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.29. Australia Market; 12.30. Australia Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 12.31. Australia Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 12.32. Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.33. Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.34. Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.35. Indonesia Market; 12.36. Indonesia Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 12.37. Indonesia Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 12.38. Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.39. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.40. Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.41. South Korea Market; 12.42. South Korea Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 12.43. South Korea Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 12.44. South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.45. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 12.46. South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
13. Western Europe Market: 13.1. Summary; 13.2. Market Overview; 13.2.1. Region Information; 13.2.2. Market Information; 13.2.3. Background Information; 13.2.4. Government Initiatives; 13.2.5. Regulations; 13.2.6. Regulatory Bodies; 13.2.7. Major Associations; 13.2.8. Taxes Levied; 13.2.9. Corporate Tax Structure; 13.2.10. Investments; 13.2.11. Major Companies; 13.3. Western Europe Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 13.4. Western Europe Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 13.5. Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.6. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.7. Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.8. Western Europe Digital Advertising Market: Country Analysis; 13.9. UK Market; 13.10. UK Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 13.11. UK Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 13.12. UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.13. UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.14. UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.15. Germany Market; 13.16. Germany Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 13.17. Germany Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 13.18. Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.19. Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.20. Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.21. France Market; 13.22. France Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 13.23. France Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 13.24. France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.25. France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 13.26. France Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
14. Eastern Europe Market: 14.1. Summary; 14.2. Market Overview; 14.2.1. Region Information; 14.2.2. Market Information; 14.2.3. Background Information; 14.2.4. Government Initiatives; 14.2.5. Regulations; 14.2.6. Regulatory Bodies; 14.2.7. Major Associations; 14.2.8. Taxes Levied; 14.2.9. Corporate Tax Structure; 14.2.10. Investments; 14.2.11. Major Companies; 14.3. Eastern Europe Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 14.4. Eastern Europe Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 14.5. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 14.6. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 14.7. Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 14.8. Eastern Europe Digital Advertising Market: Country Analysis; 14.9. Russia Market; 14.10. Russia Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 14.11. Russia Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 14.12. Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 14.13. Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 14.14. Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
15. North America Market: 15.1. Summary; 15.2. Market Overview; 15.2.1. Region Information; 15.2.2. Market Information; 15.2.3. Background Information; 15.2.4. Government Initiatives; 15.2.5. Regulations; 15.2.6. Regulatory Bodies; 15.2.7. Major Associations; 15.2.8. Taxes Levied; 15.2.9. Corporate Tax Structure; 15.2.10. Investments; 15.2.11. Major Companies; 15.3. North America Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 15.4. North America Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 15.5. North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 15.6. North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 15.7. North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 15.8. North America Digital Advertising Market: Country Analysis; 15.9. USA Market; 15.10. Summary; 15.11. Market Overview; 15.11.1. Country Information; 15.11.2. Market Information; 15.11.3. Background Information; 15.11.4. Government Initiatives; 15.11.5. Regulations; 15.11.6. Regulatory Bodies; 15.11.7. Major Associations; 15.11.8. Taxes Levied; 15.11.9. Corporate Tax Structure; 15.11.10. Investments; 15.11.11. Major Companies; 15.12. USA Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 15.13. USA Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 15.14. USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 15.15. USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 15.16. USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
16. South America Market: 16.1. Summary; 16.2. Market Overview; 16.2.1. Region Information; 16.2.2. Market Information; 16.2.3. Background Information; 16.2.4. Government Initiatives; 16.2.5. Regulations; 16.2.6. Regulatory Bodies; 16.2.7. Major Associations; 16.2.8. Taxes Levied; 16.2.9. Corporate Tax Structure; 16.2.10. Investments; 16.2.11. Major Companies; 16.3. South America Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 16.4. South America Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 16.5. South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 16.6. South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 16.7. South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 16.8. South America Digital Advertising Market: Country Analysis; 16.9. Brazil Market; 16.10. Brazil Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 16.11. Brazil Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 16.12. Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 16.13. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 16.14. Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
17. Middle East Market: 17.1. Summary; 17.2. Market Overview; 17.2.1. Region Information; 17.2.2. Market Information; 17.2.3. Background Information; 17.2.4. Government Initiatives; 17.2.5. Regulations; 17.2.6. Regulatory Bodies; 17.2.7. Major Associations; 17.2.8. Taxes Levied; 17.2.9. Corporate Tax Structure; 17.2.10. Investments; 17.2.11. Major Companies; 17.3. Middle East Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 17.4. Middle East Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 17.5. Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 17.6. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 17.7. Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
18. Africa Market: 18.1. Summary; 18.2. Market Overview; 18.2.1. Region Information; 18.2.2. Market Information; 18.2.3. Background Information; 18.2.4. Government Initiatives; 18.2.5. Regulations; 18.2.6. Regulatory Bodies; 18.2.7. Major Associations; 18.2.8. Taxes Levied; 18.2.9. Corporate Tax Structure; 18.2.10. Investments; 18.2.11. Major Companies; 18.3. Africa Digital Advertising Market, Historic Market Growth, 2017 – 2022, Value ($ Million); 18.4. Africa Digital Advertising Market, Forecast Market Growth, 2022 – 2027, 2032F Value ($ Million); 18.5. Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 18.6. Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million); 18.7. Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 – 2022, 2027F, 2032F, Value ($ Million)
19. Competitive Landscape and Company Profiles: 19.1. Company Profiles; 19.1.1. Alphabet Inc. (Google); 19.1.2. Company Overview; 19.1.3. Products And Services; 19.1.4. Business Strategy; 19.1.5. Financial Overview; 19.2. Meta Platforms, Inc. (Facebook); 19.2.1. Company Overview; 19.2.2. Products And Services; 19.2.3. Business Strategy; 19.2.4. Financial Overview; 19.3. Amazon.com, Inc.; 19.3.1. Company Overview; 19.3.2. Products And Services; 19.3.3. Business Strategy; 19.3.4. Financial Overview; 19.4. Microsoft Corporation; 19.4.1. Company Overview; 19.4.2. Products And Services; 19.4.3. Business Strategy; 19.4.4. Financial Overview; 19.5. Alibaba Group Holding Limited; 19.5.1. Company Overview; 19.5.2. Products And Services; 19.5.3. Business Strategy; 19.5.4. Financial Overview
20. Key Mergers and Acquisitions: 20.1. ZoomerMedia Limited Acquired TitusOne Inc; 20.2. Havas Acquired PivotRoots; 20.3. Elaph Media plc Acquired Low&Behold; 20.4. Trinity Hunt Partners Acquired REQ; 20.5. Brandtech Group Acquired Jellyfish; 20.6. Croud Acquired Born Social; 20.7. Dentsu Group Inc Acquired Dentsu Digital Inc; 20.8. Infosys Acquired Oddity; 20.9. Microsoft Acquired X and r; 20.10. FCB Group Acquired Kinnect; 20.11. Hakuhodo Inc Acquired Ailove Digital; 20.12. Entravision Communications Corporation Acquired MediaDonuts; 20.13. Cardlytics Acquired Dosh; 20.14. BDO USA Acquired Demandgen International; 20.15. Cognizant Acquired Lev
21. Opportunities And Strategies: 21.1. Global Digital Advertising Market In 2027 – Countries Offering Most New Opportunities; 21.2. Global Digital Advertising Market In 2027 – Segments Offering Most New Opportunities
22. Global Digital Advertising Market In 2027 – Growth Strategies: 22.1.1. Market Trend Based Strategies; 22.1.2. Competitor Strategies
23. Digital Advertising Market, Conclusions And Recommendations: 23.1. Conclusions; 23.2. Recommendations; 23.2.1. Product; 23.2.2. Place; 23.2.3. Price; 23.2.4. Promotion; 23.2.5. People
24. Appendix: 24.1. Market Data Sources; 24.2. Research Methodology; 24.3. Currencies; 24.4. The Business Research Company; 24.5. Copyright and Disclaimer