Digital Advertising Global Market Report 2024

Digital Advertising Global Market Report 2024

Including: 1) By Type: Milk And Butter; Cheese; Dry, Condensed, And Evaporated Dairy Products; Ice Cream And Frozen Dessert 2) By Source: Cattle; Sheep; Goat; Camel 3) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; E-Commerce Covering: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc.; Microsoft Corporation; Alibaba Group Holdings Limited


Digital Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia – Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description:

Where is the largest and fastest growing market for digital advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of covid 19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Platform: Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms

2) By Ad Format: Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats

3) By Industrial Vertical: Media And Entertainment, Consumer Goods & Retail Industry, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals

Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.


1. Executive Summary
2. Digital Advertising Market Characteristics
3. Digital Advertising Market Trends And Strategies
4. Digital Advertising Market - Macro Economic Scenario
4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market
5. Global Digital Advertising Market Size and Growth
5.1. Global Digital Advertising Market Drivers and Restraints
5.1.1. Drivers Of The Market
5.1.2. Restraints Of The Market
5.2. Global Digital Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Digital Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Digital Advertising Market Segmentation
6.1. Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Mobile Ad (In-APP and Mobile Web)
Desktop Ad
Digital TV
Other Platforms
6.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Digital Display Ad (Programmatic and Non-programmatic Transactions)
Internet Paid Search
Social Media
Online Video
Other Ad Formats
6.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Media and Entertainment
Consumer Goods & Retail Industry
Banking, Financial Service & Insurance
Telecommunication IT Sector
Travel Industry
Healthcare Sector
Manufacturing & Supply Chain
Transportation and Logistics
Energy, Power, and Utilities
Other Industrial Verticals
7. Digital Advertising Market Regional And Country Analysis
7.1. Global Digital Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Digital Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Digital Advertising Market
8.1. Asia-Pacific Digital Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Digital Advertising Market
9.1. China Digital Advertising Market Overview
9.2. China Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Digital Advertising Market
10.1. India Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Digital Advertising Market
11.1. Japan Digital Advertising Market Overview
11.2. Japan Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Digital Advertising Market
12.1. Australia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Digital Advertising Market
13.1. Indonesia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Digital Advertising Market
14.1. South Korea Digital Advertising Market Overview
14.2. South Korea Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Digital Advertising Market
15.1. Western Europe Digital Advertising Market Overview
15.2. Western Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Digital Advertising Market
16.1. UK Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Digital Advertising Market
17.1. Germany Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Digital Advertising Market
18.1. France Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Digital Advertising Market
19.1. Italy Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Digital Advertising Market
20.1. Spain Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Digital Advertising Market
21.1. Eastern Europe Digital Advertising Market Overview
21.2. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Digital Advertising Market
22.1. Russia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Digital Advertising Market
23.1. North America Digital Advertising Market Overview
23.2. North America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Digital Advertising Market
24.1. USA Digital Advertising Market Overview
24.2. USA Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Digital Advertising Market
25.1. Canada Digital Advertising Market Overview
25.2. Canada Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Digital Advertising Market
26.1. South America Digital Advertising Market Overview
26.2. South America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Digital Advertising Market
27.1. Brazil Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Digital Advertising Market
28.1. Middle East Digital Advertising Market Overview
28.2. Middle East Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Digital Advertising Market
29.1. Africa Digital Advertising Market Overview
29.2. Africa Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Digital Advertising Market Competitive Landscape And Company Profiles
30.1. Digital Advertising Market Competitive Landscape
30.2. Digital Advertising Market Company Profiles
30.2.1. Google
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Meta Platforms, Inc. (Facebook)
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Amazon.com, Inc
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. Microsoft Corporation
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Alibaba Group Holdings Limited
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Digital Advertising Market Other Major And Innovative Companies
31.1. HULU LLC
31.2. Tencent
31.3. Saga Communications, Inc
31.4. Twitter, Inc.
31.5. AdChina
31.6. Baidu Advertising and Sina Corp
31.7. S4 Capital
31.8. Dentsu International
31.9. PwC's Digital Services
31.10. Accenture Interactive
31.11. Boostability (Berlin)
31.12. SQ Digital
31.13. Gorilla Marketing
31.14. OTM
31.15. RMAA Group
32. Global Digital Advertising Market Competitive Benchmarking
33. Global Digital Advertising Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Digital Advertising Market
35. Digital Advertising Market Future Outlook and Potential Analysis
35.1 Digital Advertising Market In 2028 - Countries Offering Most New Opportunities
35.2 Digital Advertising Market In 2028 - Segments Offering Most New Opportunities
35.3 Digital Advertising Market In 2028 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings