Digital Ad Spending Global Market Report 2025

Digital Ad Spending Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital ad spending market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for digital ad spending ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital ad spending market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Add Format: Display Ads; Social Media; Native Advertising; Search Ads; Video Ads; Other Add Format

2) By Platform: Mobile; Laptop; Desktop

3) By End User: Retail; Health care; Automotive; Media And Entertainment; Education; Transport And Tourism; IT And Telecom

Subsegments:

1) By Display Ads: Banner Ads; Rich Media Ads; Interstitial Ads; Pop-Up Ads

2) By Social Media: Sponsored Posts; Stories Ads; Carousel Ads; Messenger Ads

3) By Native Advertising: Sponsored Content; In-Feed Ads; Recommendation Widgets

4) By Paid Search Ads: Pay-Per-Click (PPC) Ads; Product Listing Ads; Local Search Ads; Text Ads

5) By Video Ads: In-Stream Ads; Out-Stream Ads; Interactive Video Ads; Social Video Ads

6) By Other Ad Format: Email Marketing; Affiliate Marketing; Influencer Marketing; Podcast Ads

Companies Mentioned: Microsoft corporation; Google LLC; Meta Platforms Inc.; Hulu LLC; Ignite Visibility LLC

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.


1. Executive Summary
2. Digital Ad Spending Market Characteristics
3. Digital Ad Spending Market Trends And Strategies
4. Digital Ad Spending Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market
5. Global Digital Ad Spending Growth Analysis And Strategic Analysis Framework
5.1. Global Digital Ad Spending PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Digital Ad Spending Market Growth Rate Analysis
5.4. Global Digital Ad Spending Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Digital Ad Spending Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Digital Ad Spending Total Addressable Market (TAM)
6. Digital Ad Spending Market Segmentation
6.1. Global Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Display Ads
Social Media
Native Advertising
Search Ads
Video Ads
Other Add Format
6.2. Global Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile
Laptop
Desktop
6.3. Global Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Retail
Health care
Automotive
Media And Entertainment
Education
Transport And Tourism
IT And Telecom
6.4. Global Digital Ad Spending Market, Sub-Segmentation Of Display Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banner Ads
Rich Media Ads
Interstitial Ads
Pop-Up Ads
6.5. Global Digital Ad Spending Market, Sub-Segmentation Of Social Media, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sponsored Posts
Stories Ads
Carousel Ads
Messenger Ads
6.6. Global Digital Ad Spending Market, Sub-Segmentation Of Native Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sponsored Content
In-Feed Ads
Messenger Ads
6.7. Global Digital Ad Spending Market, Sub-Segmentation Of Paid Search Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Pay-Per-Click (PPC) Ads
Product Listing Ads
Local Search Ads
Text Ads
6.8. Global Digital Ad Spending Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
In-Stream Ads
Out-Stream Ads
Interactive Video Ads
Social Video Ads
6.9. Global Digital Ad Spending Market, Sub-Segmentation Of Other Ad Format, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Email Marketing
Affiliate Marketing
Influencer Marketing
Podcast Ads
7. Digital Ad Spending Market Regional And Country Analysis
7.1. Global Digital Ad Spending Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Digital Ad Spending Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Digital Ad Spending Market
8.1. Asia-Pacific Digital Ad Spending Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Digital Ad Spending Market
9.1. China Digital Ad Spending Market Overview
9.2. China Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Digital Ad Spending Market
10.1. India Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Digital Ad Spending Market
11.1. Japan Digital Ad Spending Market Overview
11.2. Japan Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Digital Ad Spending Market
12.1. Australia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Digital Ad Spending Market
13.1. Indonesia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Digital Ad Spending Market
14.1. South Korea Digital Ad Spending Market Overview
14.2. South Korea Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Digital Ad Spending Market
15.1. Western Europe Digital Ad Spending Market Overview
15.2. Western Europe Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Digital Ad Spending Market
16.1. UK Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Digital Ad Spending Market
17.1. Germany Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Digital Ad Spending Market
18.1. France Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Digital Ad Spending Market
19.1. Italy Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Digital Ad Spending Market
20.1. Spain Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Digital Ad Spending Market
21.1. Eastern Europe Digital Ad Spending Market Overview
21.2. Eastern Europe Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Digital Ad Spending Market
22.1. Russia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Digital Ad Spending Market
23.1. North America Digital Ad Spending Market Overview
23.2. North America Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Digital Ad Spending Market
24.1. USA Digital Ad Spending Market Overview
24.2. USA Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Digital Ad Spending Market
25.1. Canada Digital Ad Spending Market Overview
25.2. Canada Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Digital Ad Spending Market
26.1. South America Digital Ad Spending Market Overview
26.2. South America Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Digital Ad Spending Market
27.1. Brazil Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Digital Ad Spending Market
28.1. Middle East Digital Ad Spending Market Overview
28.2. Middle East Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Digital Ad Spending Market
29.1. Africa Digital Ad Spending Market Overview
29.2. Africa Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Digital Ad Spending Market Competitive Landscape And Company Profiles
30.1. Digital Ad Spending Market Competitive Landscape
30.2. Digital Ad Spending Market Company Profiles
30.2.1. Microsoft corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Hulu LLC Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Ignite Visibility LLC Overview, Products and Services, Strategy and Financial Analysis
31. Digital Ad Spending Market Other Major And Innovative Companies
31.1. L7 Creative
31.2. Alibaba Group Holdings Limited
31.3. Amazon Web Services Inc.
31.4. Baidu Inc.
31.5. Coalition Technologies LLC
31.6. Dentsu Group Inc.
31.7. Disruptive Advertising Inc.
31.8. Effective Spend
31.9. Omnicom Group
31.10. Publicis Groupe
31.11. Tencent Holdings Limited
31.12. Adobe Inc.
31.13. The Trade Desk Inc.
31.14. Verizon Communications Inc.
31.15. Twitter Inc.
32. Global Digital Ad Spending Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Digital Ad Spending Market
34. Recent Developments In The Digital Ad Spending Market
35. Digital Ad Spending Market High Potential Countries, Segments and Strategies
35.1 Digital Ad Spending Market In 2029 - Countries Offering Most New Opportunities
35.2 Digital Ad Spending Market In 2029 - Segments Offering Most New Opportunities
35.3 Digital Ad Spending Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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