Customer Data Platforms Global Market Report 2025

Customer Data Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on customer data platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for customer data platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The customer data platforms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Type: Analytics; Access; Campaign

2) By Component: Solutions; Services

3) By Deployment Mode: Cloud; On-Premises

4) By Organization Size: Large Enterprises; Small And medium-Sized Enterprises (SMEs)

5) By End-User: Banking, Financial Services And Insurance (BFSI); Retail And E-commerce; IT And Telecom; Healthcare; Manufacturing; Media And Entertainment; Other End-Users

Subsegments:

1) By Analytics: Predictive Analytics; Descriptive Analytics; Prescriptive Analytics

2) By Access: Data Integration Tools; Data Management Tools; Data Security Tools

3) By Campaign: Campaign Management Tools; Customer Journey Mapping Tools; A Or B Testing Tools

Companies Mentioned: Oracle Corporation; SAP SE; Adobe Inc.; Salesforce Inc.; Microsoft Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.


1. Executive Summary
2. Customer Data Platforms Market Characteristics
3. Customer Data Platforms Market Trends And Strategies
4. Customer Data Platforms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Customer Data Platforms Growth Analysis And Strategic Analysis Framework
5.1. Global Customer Data Platforms PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Customer Data Platforms Market Growth Rate Analysis
5.4. Global Customer Data Platforms Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Customer Data Platforms Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Customer Data Platforms Total Addressable Market (TAM)
6. Customer Data Platforms Market Segmentation
6.1. Global Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Analytics
Access
Campaign
6.2. Global Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solutions
Services
6.3. Global Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud
On-Premises
6.4. Global Customer Data Platforms Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprises
Small And Medium-Sized Enterprises (SMEs)
6.5. Global Customer Data Platforms Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Services And Insurance (BFSI)
Retail And E-commerce
IT And Telecom
Healthcare
Manufacturing
Media And Entertainment
Other End-Users
6.6. Global Customer Data Platforms Market, Sub-Segmentation Of Analytics, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Predictive Analytics
Descriptive Analytics
Prescriptive Analytics
6.7. Global Customer Data Platforms Market, Sub-Segmentation Of Access, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Data Integration Tools
Data Management Tools
Data Security Tools
6.8. Global Customer Data Platforms Market, Sub-Segmentation Of Campaign, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Campaign Management Tools
Customer Journey Mapping Tools
A Or B Testing Tools
7. Customer Data Platforms Market Regional And Country Analysis
7.1. Global Customer Data Platforms Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Customer Data Platforms Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Customer Data Platforms Market
8.1. Asia-Pacific Customer Data Platforms Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Customer Data Platforms Market
9.1. China Customer Data Platforms Market Overview
9.2. China Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Customer Data Platforms Market
10.1. India Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Customer Data Platforms Market
11.1. Japan Customer Data Platforms Market Overview
11.2. Japan Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Customer Data Platforms Market
12.1. Australia Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Customer Data Platforms Market
13.1. Indonesia Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Customer Data Platforms Market
14.1. South Korea Customer Data Platforms Market Overview
14.2. South Korea Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Customer Data Platforms Market
15.1. Western Europe Customer Data Platforms Market Overview
15.2. Western Europe Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Customer Data Platforms Market
16.1. UK Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Customer Data Platforms Market
17.1. Germany Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Customer Data Platforms Market
18.1. France Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Customer Data Platforms Market
19.1. Italy Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Customer Data Platforms Market
20.1. Spain Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Customer Data Platforms Market
21.1. Eastern Europe Customer Data Platforms Market Overview
21.2. Eastern Europe Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Customer Data Platforms Market
22.1. Russia Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Customer Data Platforms Market
23.1. North America Customer Data Platforms Market Overview
23.2. North America Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Customer Data Platforms Market
24.1. USA Customer Data Platforms Market Overview
24.2. USA Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Customer Data Platforms Market
25.1. Canada Customer Data Platforms Market Overview
25.2. Canada Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Customer Data Platforms Market
26.1. South America Customer Data Platforms Market Overview
26.2. South America Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Customer Data Platforms Market
27.1. Brazil Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Customer Data Platforms Market
28.1. Middle East Customer Data Platforms Market Overview
28.2. Middle East Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Customer Data Platforms Market
29.1. Africa Customer Data Platforms Market Overview
29.2. Africa Customer Data Platforms Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Customer Data Platforms Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Customer Data Platforms Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Customer Data Platforms Market Competitive Landscape And Company Profiles
30.1. Customer Data Platforms Market Competitive Landscape
30.2. Customer Data Platforms Market Company Profiles
30.2.1. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
30.2.2. SAP SE Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
31. Customer Data Platforms Market Other Major And Innovative Companies
31.1. SAS Institute
31.2. Teradata
31.3. Nice Systems Ltd.
31.4. Dun & Bradstreet
31.5. Leadspace
31.6. BlueVenn
31.7. BlueConic Inc.
31.8. Terminus
31.9. Tealium Inc.
31.10. Agilone LLC
31.11. mParticle Inc.
31.12. Segment. Io Inc.
31.13. CaliberMind
31.14. Celebrus
31.15. Ascent360 Inc.
32. Global Customer Data Platforms Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Customer Data Platforms Market
34. Recent Developments In The Customer Data Platforms Market
35. Customer Data Platforms Market High Potential Countries, Segments and Strategies
35.1 Customer Data Platforms Market In 2029 - Countries Offering Most New Opportunities
35.2 Customer Data Platforms Market In 2029 - Segments Offering Most New Opportunities
35.3 Customer Data Platforms Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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