In-App Advertising Global Market Report 2025

In-App Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in-app advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for in-app advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-app advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Type: Banner Ads; Interstitial Ads; Rich Media Ads; Video Ads; Native Ads

2) By Platform: IOS; Android

3) By Application: Online Shopping; Messaging; Entertainment; Gaming And Ticketing

Subsegments:

1) By Banner Ads: Static Banner Ads; Animated Banner Ads; Responsive Banner Ads

2) By Interstitial Ads: Full-Screen Interstitials; Video Interstitials; Image Interstitials

3) By Rich Media Ads: Expandable Ads; Interactive Ads; 3D Ads

4) By Video Ads: In-Stream Video Ads; Out-Stream Video Ads; Rewarded Video Ads

5) By Native Ads: In-Feed Ads; Sponsored Content; Recommendation Widgets

Companies Mentioned: Amobee Inc.; Apple Inc.; BYYD Inc.; Chartboost; Meta Platforms Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.

Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.


1. Executive Summary
2. In-App Advertising Market Characteristics
3. In-App Advertising Market Trends And Strategies
4. In-App Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global In-App Advertising Growth Analysis And Strategic Analysis Framework
5.1. Global In-App Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global In-App Advertising Market Growth Rate Analysis
5.4. Global In-App Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global In-App Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global In-App Advertising Total Addressable Market (TAM)
6. In-App Advertising Market Segmentation
6.1. Global In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banner Ads
Interstitial Ads
Rich Media Ads
Video Ads
Native Ads
6.2. Global In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
IOS
Android
6.3. Global In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online Shopping
Messaging
Entertainment
Gaming And Ticketing
6.4. Global In-App Advertising Market, Sub-Segmentation Of Banner Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Static Banner Ads
Animated Banner Ads
Responsive Banner Ads
6.5. Global In-App Advertising Market, Sub-Segmentation Of Interstitial Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Full-Screen Interstitials
Video Interstitials
Image Interstitials
6.6. Global In-App Advertising Market, Sub-Segmentation Of Rich Media Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Expandable Ads
Interactive Ads
3D Ads
6.7. Global In-App Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
In-Stream Video Ads
Out-Stream Video Ads
Rewarded Video Ads
6.8. Global In-App Advertising Market, Sub-Segmentation Of Native Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
In-Feed Ads
Sponsored Content
Recommendation Widgets
7. In-App Advertising Market Regional And Country Analysis
7.1. Global In-App Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global In-App Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific In-App Advertising Market
8.1. Asia-Pacific In-App Advertising Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China In-App Advertising Market
9.1. China In-App Advertising Market Overview
9.2. China In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India In-App Advertising Market
10.1. India In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan In-App Advertising Market
11.1. Japan In-App Advertising Market Overview
11.2. Japan In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia In-App Advertising Market
12.1. Australia In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia In-App Advertising Market
13.1. Indonesia In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea In-App Advertising Market
14.1. South Korea In-App Advertising Market Overview
14.2. South Korea In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe In-App Advertising Market
15.1. Western Europe In-App Advertising Market Overview
15.2. Western Europe In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK In-App Advertising Market
16.1. UK In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany In-App Advertising Market
17.1. Germany In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France In-App Advertising Market
18.1. France In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy In-App Advertising Market
19.1. Italy In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain In-App Advertising Market
20.1. Spain In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe In-App Advertising Market
21.1. Eastern Europe In-App Advertising Market Overview
21.2. Eastern Europe In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia In-App Advertising Market
22.1. Russia In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America In-App Advertising Market
23.1. North America In-App Advertising Market Overview
23.2. North America In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA In-App Advertising Market
24.1. USA In-App Advertising Market Overview
24.2. USA In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada In-App Advertising Market
25.1. Canada In-App Advertising Market Overview
25.2. Canada In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America In-App Advertising Market
26.1. South America In-App Advertising Market Overview
26.2. South America In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil In-App Advertising Market
27.1. Brazil In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East In-App Advertising Market
28.1. Middle East In-App Advertising Market Overview
28.2. Middle East In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa In-App Advertising Market
29.1. Africa In-App Advertising Market Overview
29.2. Africa In-App Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa In-App Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa In-App Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. In-App Advertising Market Competitive Landscape And Company Profiles
30.1. In-App Advertising Market Competitive Landscape
30.2. In-App Advertising Market Company Profiles
30.2.1. Amobee Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.3. BYYD Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Chartboost Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
31. In-App Advertising Market Other Major And Innovative Companies
31.1. Flurry
31.2. Google AdMob
31.3. InMobi Pte Ltd.
31.4. Tapjoy Inc.
31.5. Glispa GmbH
31.6. Microsoft Corporation
31.7. Zoomd Technologies Ltd.
31.8. AdColony
31.9. Amazon.com Inc.
31.10. AppLovin
31.11. Appodeal
31.12. Epom Apps
31.13. Fyber
31.14. IronSource
31.15. Media.net
32. Global In-App Advertising Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The In-App Advertising Market
34. Recent Developments In The In-App Advertising Market
35. In-App Advertising Market High Potential Countries, Segments and Strategies
35.1 In-App Advertising Market In 2029 - Countries Offering Most New Opportunities
35.2 In-App Advertising Market In 2029 - Segments Offering Most New Opportunities
35.3 In-App Advertising Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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