Advertising, Public Relations, And Related Services Global Market Briefing 2022: Ukraine-Russia War Impact

Advertising, Public Relations, And Related Services Global Market Briefing 2022: Ukraine-Russia War Impact

Global advertising, public relations, and related services market was worth $781.3 billion in 2021, it was the third largest segment within the design, research, promotional and consulting services market accounting for 19.5%. In terms of per capita consumption, the market was $101.1 and in terms of global GDP, the market was 0.81%. Advertising, public relations, and related services was the third largest segment within the design, research, promotional and consulting services market accounting for 19.5% preceded and followed by management consulting services at 22.3% and scientific research and development services at 18.1% respectively.

Advertising, Public Relations, And Related Services Global Market Briefing 2022: Ukraine-Russia War Impact provides strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services sector.

Reasons to Purchase

  • Fully updated for 2022 with Ukraine-Russia War Impact.
  • Identify growth segments and opportunities.
  • Facilitate decision making on the basis of historic and forecast data
  • Develop strategies based on likely future developments.
  • Gain a global perspective on the development of the market.
Description

Advertising, Public Relations, And Related Services Global Market Briefing 2022: Ukraine-Russia War Impact from the Business Research Company covers market characteristics, size and growth, segmentation, regional breakdowns, trends and strategies for this market. The market characteristics section of the report defines and explains the market. The market size section gives the advertising, public relations, and related services market revenues, covering both the historic growth of the market and forecasting the future. Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically. The trends and strategies section highlights the likely future developments in the advertising, public relations, and related services market and suggests approaches.

Scope

Markets Covered: Advertising Agencies; Other Advertising Services; Public Relations; Direct Mail Advertising; Media Buying Agencies And Representative Firms; Billboard & Outdoor Advertising; Print Advertising Distribution

Companies Mentioned: Omnicom Group Inc.; WPP plc ; Publicis Groupe; Hakuhodo DY Holdings; Dentsu Inc.

Geographic scope: Asia Pacific, North America, Western Europe, Eastern Europe, South America, Middle East, Africa

Countries: Australia, China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam, Canada, USA, Mexico, Argentina, Brazil, Chile, Colombia, Peru, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Czech Republic, Poland, Romania, Russia, Israel, Saudi Arabia, Turkey, UAE, Egypt, Nigeria, South Africa

Time series: Five years historic and forecast

Data: Market value in $ billions.

Data segmentations: Regional breakdowns, key sub segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.


1. Advertising, Public Relations, And Related Services Market Characteristics 8
2. Advertising, Public Relations, And Related Services Market Trends and Strategies 10
2.1. Occasion Based Marketing 10
2.2. Innovations In Billboard Advertising 10
2.3. Increased Adoption Of Digital Advertisements 10
2.4. Marketing Agencies Using Micro Influencers To Increase Reach 11
2.5. Artificial Intelligence For Effective Advertising 11
3. Advertising, Public Relations, And Related Services Market Historic Growth 13
3.1. Drivers Of The Market 14
3.1.1. Reputation Management 15
3.2. Restraints On The Market 15
4. Advertising, Public Relations, And Related Services Market Forecast Growth 16
4.1. Drivers Of The Market 17
4.2. Restraints On The Market 18
5. Advertising, Public Relations, And Related Services Market Segmentation 20
5.1. Global Advertising, Public Relations, And Related Services Market, Split By Segment, 2021, $ Billion 20
5.2. Global Advertising, Public Relations, And Related Services Market, Historic And Forecast, Split By Segment, 2016-2026 22
6. Advertising, Public Relations, And Related Services Market Geography Regional Comparison 24
6.1. Global Advertising, Public Relations, And Related Services Market, Split By Region, 2021, $ Billion 24
6.2. Global Advertising, Public Relations, And Related Services Market, Historic And Forecast Growth Rate, Split By Region, 2016-2026 26
6.3. Asia Pacific Advertising, Public Relations, And Related Services Market Analysis 28
6.3.1. Asia Pacific Advertising, Public Relations, And Related Services Market, 2016–2026 28
6.3.2. Asia Pacific Advertising, Public Relations, And Related Services Market, Split By Country, 2021 30
6.3.3. Asia Pacific Advertising, Public Relations, And Related Services Market, Historic And Forecast Growth Rate, Split By Country, 2016-2026 32
6.3.4. Asia Pacific Advertising, Public Relations, And Related Services Market, GDP, By Country, 2021, Percentage (%) 34
6.4. North America Advertising, Public Relations, And Related Services Market Analysis 36
6.4.1. North America Advertising, Public Relations, And Related Services Market, 2016–2026 36
6.4.2. North America Advertising, Public Relations, And Related Services Market, Split By Country, 2021 38
6.4.3. North America Advertising, Public Relations, And Related Services Market, Historic And Forecast Growth Rate, Split By Country, 2016-2026 40
6.4.4. North America Advertising, Public Relations, And Related Services Market, GDP, By Country, 2021, Percentage (%) 42
6.5. Western Europe Advertising, Public Relations, And Related Services Market Analysis 43
6.5.1. Western Europe Advertising, Public Relations, And Related Services Market, 2016–2026 43
6.5.2. Western Europe Advertising, Public Relations, And Related Services Market, Split By Country, 2021 45
6.5.3. Western Europe Advertising, Public Relations, And Related Services Market, Historic And Forecast Growth Rate, Split By Country, 2016-2026 47
6.5.4. Western Europe Advertising, Public Relations, And Related Services Market, GDP, By Country, 2021, Percentage (%) 49
6.6. Eastern Europe Advertising, Public Relations, And Related Services Market Analysis 51
6.6.1. Eastern Europe Advertising, Public Relations, And Related Services Market, 2016–2026 51
6.6.2. Eastern Europe Advertising, Public Relations, And Related Services Market, Split By Country, 2021 53
6.6.3. Eastern Europe Advertising, Public Relations, And Related Services Market, Historic And Forecast Growth Rate, Split By Country, 2016-2026 55
6.6.4. Eastern Europe Advertising, Public Relations, And Related Services Market, GDP, By Country, 2021, Percentage (%) 57
6.7. South America Advertising, Public Relations, And Related Services Market Analysis 58
6.7.1. South America Advertising, Public Relations, And Related Services Market, 2016–2026 58
6.7.2. South America Advertising, Public Relations, And Related Services Market, Split By Country, 2021 60
6.7.3. South America Advertising, Public Relations, And Related Services Market, Historic And Forecast Growth Rate, Split By Country, 2016-2026 62
6.7.4. South America Advertising, Public Relations, And Related Services Market, GDP, By Country, 2021, Percentage (%) 64
6.8. Africa Advertising, Public Relations, And Related Services Market Analysis 65
6.8.1. Africa Advertising, Public Relations, And Related Services Market, 2016–2026 65
6.8.2. Africa Advertising, Public Relations, And Related Services Market, Split By Country, 2021 67
6.8.3. Africa Advertising, Public Relations, And Related Services Market, Historic And Forecast Growth Rate, Split By Country, 2016-2026 69
6.8.4. Africa Advertising, Public Relations, And Related Services Market, GDP, By Country, 2021, Percentage (%) 71
6.9. Middle East Advertising, Public Relations, And Related Services Market Analysis 72
6.9.1. Middle East Advertising, Public Relations, And Related Services Market, 2016–2026 72
6.9.2. Middle East Advertising, Public Relations, And Related Services Market, Split By Country, 2021 74
6.9.3. Middle East Advertising, Public Relations, And Related Services Market, Historic And Forecast Growth Rate, Split By Country, 2016-2026 76
6.9.4. Middle East Advertising, Public Relations, And Related Services Market, GDP, By Country, 2021, Percentage (%) 78
7. Advertising, Public Relations, And Related Services Market Competitive Landscape 7.1. Omnicom Group Inc.
7.1.1. Company Overview
7.1.2. Omnicom Group Inc. Offers Products And Services Across Industries
7.1.3. Omnicom Group Inc. Financial Performance7.2. WPP plc 
7.2.1. Company Overview
7.2.2. WPP plc  Offers Products And Services Across Industries
7.2.3. WPP plc  Financial Performance7.3. Publicis Groupe
7.3.1. Company Overview
7.3.2. Publicis Groupe Offers Products And Services Across Industries
7.3.3. Publicis Groupe Financial Performance
8. Appendix
8.1. Market Data Sources
8.2. NAICS Definition Of The Industry Covered In This Report
8.3. Global Outlook Assumptions
8.4. Research Methodology
8.5. Abbreviations
8.6. Currencies
8.7. Research Inquiries
8.8. The Business Research Company
9. Copyright And Disclaimer

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