Advertising Agencies Global Market Report 2025

Advertising Agencies Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on advertising agencies market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Description:

Where is the largest and fastest growing market for advertising agencies ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The advertising agencies market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope

Markets Covered:1) By Mode: Online Advertising, Offline Advertising

2) By Type: TV, Digital, Radio, Print, Out-Of-Home (OOH) And Others

3) By End Use Industry: Banking, Financial Service And Insurance (BFSI), Consumer Goods And Retail, Government And Public Sector, IT And Telecom, Media And Entertainment And Others

Subsegments:

1) By Online Advertising: Display Advertising (Banners, Pop-ups); Social Media Advertising; Search Engine Marketing (SEM); Video Advertising; Influencer Marketing; Mobile Advertising

2) By Offline Advertising: Television Advertising; Radio Advertising; Print Advertising (Newspapers, Magazines); Out-Of-Home (OOH) Advertising (Billboards, Transit); Direct Mail Advertising

Companies Mentioned: WPP PLC; Dentsu Inc.; Publicis Groupe; Omnicom Group Inc.; Hakuhodo DY Holdings

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery format: PDF, Word and Excel Data Dashboard.


1. Executive Summary
2. Advertising Agencies Market Characteristics
3. Advertising Agencies Market Trends And Strategies
4. Advertising Agencies Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market
5. Global Advertising Agencies Growth Analysis And Strategic Analysis Framework
5.1. Global Advertising Agencies PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Advertising Agencies Market Growth Rate Analysis
5.4. Global Advertising Agencies Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Advertising Agencies Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Advertising Agencies Total Addressable Market (TAM)
6. Advertising Agencies Market Segmentation
6.1. Global Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online Advertising
Offline Advertising
6.2. Global Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
TV
Digital
Radio
Print
Out-Of-Home (OOH)
Others
6.3. Global Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Service And Insurance (BFSI)
Consumer Goods And Retail
Government And Public Sector
IT And Telecom
Media And Entertainment
Others
6.4. Global Advertising Agencies Market, Sub-Segmentation Of Online Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Display Advertising (Banners, Pop-ups)
Social Media Advertising
Search Engine Marketing (SEM)
Video Advertising
Influencer Marketing
Mobile Advertising
6.5. Global Advertising Agencies Market, Sub-Segmentation Of Offline Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Television Advertising
Radio Advertising
Print Advertising (Newspapers, Magazines)
Out-Of-Home (OOH) Advertising (Billboards, Transit)
Direct Mail Advertising
7. Advertising Agencies Market Regional And Country Analysis
7.1. Global Advertising Agencies Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Advertising Agencies Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Advertising Agencies Market
8.1. Asia-Pacific Advertising Agencies Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Advertising Agencies Market
9.1. China Advertising Agencies Market Overview
9.2. China Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Advertising Agencies Market
10.1. India Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Advertising Agencies Market
11.1. Japan Advertising Agencies Market Overview
11.2. Japan Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Advertising Agencies Market
12.1. Australia Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Advertising Agencies Market
13.1. Indonesia Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Advertising Agencies Market
14.1. South Korea Advertising Agencies Market Overview
14.2. South Korea Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Advertising Agencies Market
15.1. Western Europe Advertising Agencies Market Overview
15.2. Western Europe Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Advertising Agencies Market
16.1. UK Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Advertising Agencies Market
17.1. Germany Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Advertising Agencies Market
18.1. France Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Advertising Agencies Market
19.1. Italy Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Advertising Agencies Market
20.1. Spain Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Advertising Agencies Market
21.1. Eastern Europe Advertising Agencies Market Overview
21.2. Eastern Europe Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Advertising Agencies Market
22.1. Russia Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Advertising Agencies Market
23.1. North America Advertising Agencies Market Overview
23.2. North America Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Advertising Agencies Market
24.1. USA Advertising Agencies Market Overview
24.2. USA Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Advertising Agencies Market
25.1. Canada Advertising Agencies Market Overview
25.2. Canada Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Advertising Agencies Market
26.1. South America Advertising Agencies Market Overview
26.2. South America Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Advertising Agencies Market
27.1. Brazil Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Advertising Agencies Market
28.1. Middle East Advertising Agencies Market Overview
28.2. Middle East Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Advertising Agencies Market
29.1. Africa Advertising Agencies Market Overview
29.2. Africa Advertising Agencies Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Advertising Agencies Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Advertising Agencies Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Advertising Agencies Market Competitive Landscape And Company Profiles
30.1. Advertising Agencies Market Competitive Landscape
30.2. Advertising Agencies Market Company Profiles
30.2.1. WPP PLC Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Dentsu Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Publicis Groupe Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Omnicom Group Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Hakuhodo DY Holdings Overview, Products and Services, Strategy and Financial Analysis
31. Advertising Agencies Market Other Major And Innovative Companies
31.1. BlueFocus Communication Group
31.2. The Interpublic Group of Companies, Inc.
31.3. Accenture Interactive
31.4. Havas
31.5. MDC Partners
31.6. ADA
31.7. Red search
31.8. Schbang
31.9. Medium rare content agency
31.10. King content
31.11. DDB Group
31.12. Wieden + Kennedy (Shanghai) Co. Ltd.
31.13. Guangdong Advertising Co. Ltd
31.14. Lowe Shanghai
31.15. VCCP
32. Global Advertising Agencies Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Advertising Agencies Market
34. Recent Developments In The Advertising Agencies Market
35. Advertising Agencies Market High Potential Countries, Segments and Strategies
35.1 Advertising Agencies Market In 2029 - Countries Offering Most New Opportunities
35.2 Advertising Agencies Market In 2029 - Segments Offering Most New Opportunities
35.3 Advertising Agencies Market In 2029 - Growth Strategies
35.3.1 Market Trend Based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer

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