Global Trade Promotion Management and Optimization Solution Market Research Report 2023(Status and Outlook)
Report Overview
Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—25 percent of revenue, according to research—on promotions with retailers designed to boost revenue or increase/protect market share (or both).
Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:
Aggregate volume planning and predictive modeling (V, S, P)
Fund allocation predictive modeling and optimization
Account team event and calendar predictive modeling and optimization
Post-event causal decomposition and performance reporting
Applied learnings, course correction, and continuous improvement
Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.
The Global Trade Promotion Management and Optimization Solution Market Size was estimated at USD 548.40 million in 2022 and is projected to reach USD 892.20 million by 2029, exhibiting a CAGR of 7.20% during the forecast period.
Bosson Research’s latest report provides a deep insight into the global Trade Promotion Management and Optimization Solution market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Trade Promotion Management and Optimization Solution Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Trade Promotion Management and Optimization Solution market in any manner.
Global Trade Promotion Management and Optimization Solution Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Blueshift
Oracle
McKinsey & Company
TABS Analytics
IRI Worldwide
AFS Technologies
RI
Blacksmith Applications
UpClear
Acumen Commercial Insights
Anaplan
CPGToolBox
SAP
Wipro
Accenture
Market Segmentation (by Type)
Cloud-Based
On-Premises
Market Segmentation (by Application)
Automobile
UPS Industry
Utilities
Oil and Gas
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Trade Promotion Management and Optimization Solution Market
Overview of the regional outlook of the Trade Promotion Management and Optimization Solution Market:
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
- 1 Research Methodology and Statistical Scope
- 1.1 Market Definition and Statistical Scope of Trade Promotion Management and Optimization Solution
- 1.2 Key Market Segments
- 1.2.1 Trade Promotion Management and Optimization Solution Segment by Type
- 1.2.2 Trade Promotion Management and Optimization Solution Segment by Application
- 1.3 Methodology & Sources of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown and Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Trade Promotion Management and Optimization Solution Market Overview
- 2.1 Global Trade Promotion Management and Optimization Solution Market Size (M USD) Estimates and Forecasts (2018-2029)
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size by Region
- 3 Trade Promotion Management and Optimization Solution Market Competitive Landscape
- 3.1 Global Trade Promotion Management and Optimization Solution Revenue Market Share by Manufacturers (2018-2023)
- 3.2 Trade Promotion Management and Optimization Solution Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 3.3 Manufacturers Trade Promotion Management and Optimization Solution Sales Sites, Area Served, Service Type
- 3.4 Trade Promotion Management and Optimization Solution Market Competitive Situation and Trends
- 3.4.1 Trade Promotion Management and Optimization Solution Market Concentration Rate
- 3.4.2 Global 5 and 10 Largest Trade Promotion Management and Optimization Solution Players Market Share by Revenue
- 3.4.3 Mergers & Acquisitions, Expansion
- 4 Trade Promotion Management and Optimization Solution Value Chain Analysis
- 4.1 Trade Promotion Management and Optimization Solution Value Chain Analysis
- 4.2 Midstream Market Analysis
- 4.3 Downstream Customer Analysis
- 5 The Development and Dynamics of Trade Promotion Management and Optimization Solution Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Market Restraints
- 5.5 Industry News
- 5.5.1 Mergers & Acquisitions
- 5.5.2 Expansions
- 5.5.3 Collaboration/Supply Contracts
- 5.6 Industry Policies
- 6 Trade Promotion Management and Optimization Solution Market Segmentation by Type
- 6.1 Evaluation Matrix of Segment Market Development Potential (Type)
- 6.2 Global Trade Promotion Management and Optimization Solution Market Size Market Share by Type (2018-2023)
- 6.3 Global Trade Promotion Management and Optimization Solution Sales Growth Rate by Type (2019-2023)
- 7 Trade Promotion Management and Optimization Solution Market Segmentation by Application
- 7.1 Evaluation Matrix of Segment Market Development Potential (Application)
- 7.2 Global Trade Promotion Management and Optimization Solution Market Size (M USD) by Application (2018-2023)
- 7.3 Global Trade Promotion Management and Optimization Solution Sales Growth Rate by Application (2019-2023)
- 8 Trade Promotion Management and Optimization Solution Market Segmentation by Region
- 8.1 Global Trade Promotion Management and Optimization Solution Market Size by Region
- 8.1.1 Global Trade Promotion Management and Optimization Solution Market Size by Region
- 8.1.2 Global Trade Promotion Management and Optimization Solution Market Share by Region
- 8.2 North America
- 8.2.1 North America Trade Promotion Management and Optimization Solution Market Size by Country
- 8.2.2 U.S.
- 8.2.3 Canada
- 8.2.4 Mexico
- 8.3 Europe
- 8.3.1 Europe Trade Promotion Management and Optimization Solution Market Size by Country
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 U.K.
- 8.3.5 Italy
- 8.3.6 Russia
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Trade Promotion Management and Optimization Solution Market Size by Region
- 8.4.2 China
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 India
- 8.4.6 Southeast Asia
- 8.5 South America
- 8.5.1 South America Trade Promotion Management and Optimization Solution Market Size by Country
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Columbia
- 8.6 Middle East and Africa
- 8.6.1 Middle East and Africa Trade Promotion Management and Optimization Solution Market Size by Region
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Egypt
- 8.6.5 Nigeria
- 8.6.6 South Africa
- 9 Key Companies Profile
- 9.1 Blueshift
- 9.1.1 Blueshift Trade Promotion Management and Optimization Solution Basic Information
- 9.1.2 Blueshift Trade Promotion Management and Optimization Solution Product Overview
- 9.1.3 Blueshift Trade Promotion Management and Optimization Solution Product Market Performance
- 9.1.4 Blueshift Business Overview
- 9.1.5 Blueshift Trade Promotion Management and Optimization Solution SWOT Analysis
- 9.1.6 Blueshift Recent Developments
- 9.2 Oracle
- 9.2.1 Oracle Trade Promotion Management and Optimization Solution Basic Information
- 9.2.2 Oracle Trade Promotion Management and Optimization Solution Product Overview
- 9.2.3 Oracle Trade Promotion Management and Optimization Solution Product Market Performance
- 9.2.4 Oracle Business Overview
- 9.2.5 Oracle Trade Promotion Management and Optimization Solution SWOT Analysis
- 9.2.6 Oracle Recent Developments
- 9.3 McKinsey andamp; Company
- 9.3.1 McKinsey andamp; Company Trade Promotion Management and Optimization Solution Basic Information
- 9.3.2 McKinsey andamp; Company Trade Promotion Management and Optimization Solution Product Overview
- 9.3.3 McKinsey andamp; Company Trade Promotion Management and Optimization Solution Product Market Performance
- 9.3.4 McKinsey andamp; Company Business Overview
- 9.3.5 McKinsey andamp; Company Trade Promotion Management and Optimization Solution SWOT Analysis
- 9.3.6 McKinsey andamp; Company Recent Developments
- 9.4 TABS Analytics
- 9.4.1 TABS Analytics Trade Promotion Management and Optimization Solution Basic Information
- 9.4.2 TABS Analytics Trade Promotion Management and Optimization Solution Product Overview
- 9.4.3 TABS Analytics Trade Promotion Management and Optimization Solution Product Market Performance
- 9.4.4 TABS Analytics Business Overview
- 9.4.5 TABS Analytics Recent Developments
- 9.5 IRI Worldwide
- 9.5.1 IRI Worldwide Trade Promotion Management and Optimization Solution Basic Information
- 9.5.2 IRI Worldwide Trade Promotion Management and Optimization Solution Product Overview
- 9.5.3 IRI Worldwide Trade Promotion Management and Optimization Solution Product Market Performance
- 9.5.4 IRI Worldwide Business Overview
- 9.5.5 IRI Worldwide Recent Developments
- 9.6 AFS Technologies
- 9.6.1 AFS Technologies Trade Promotion Management and Optimization Solution Basic Information
- 9.6.2 AFS Technologies Trade Promotion Management and Optimization Solution Product Overview
- 9.6.3 AFS Technologies Trade Promotion Management and Optimization Solution Product Market Performance
- 9.6.4 AFS Technologies Business Overview
- 9.6.5 AFS Technologies Recent Developments
- 9.7 RI
- 9.7.1 RI Trade Promotion Management and Optimization Solution Basic Information
- 9.7.2 RI Trade Promotion Management and Optimization Solution Product Overview
- 9.7.3 RI Trade Promotion Management and Optimization Solution Product Market Performance
- 9.7.4 RI Business Overview
- 9.7.5 RI Recent Developments
- 9.8 Blacksmith Applications
- 9.8.1 Blacksmith Applications Trade Promotion Management and Optimization Solution Basic Information
- 9.8.2 Blacksmith Applications Trade Promotion Management and Optimization Solution Product Overview
- 9.8.3 Blacksmith Applications Trade Promotion Management and Optimization Solution Product Market Performance
- 9.8.4 Blacksmith Applications Business Overview
- 9.8.5 Blacksmith Applications Recent Developments
- 9.9 UpClear
- 9.9.1 UpClear Trade Promotion Management and Optimization Solution Basic Information
- 9.9.2 UpClear Trade Promotion Management and Optimization Solution Product Overview
- 9.9.3 UpClear Trade Promotion Management and Optimization Solution Product Market Performance
- 9.9.4 UpClear Business Overview
- 9.9.5 UpClear Recent Developments
- 9.10 Acumen Commercial Insights
- 9.10.1 Acumen Commercial Insights Trade Promotion Management and Optimization Solution Basic Information
- 9.10.2 Acumen Commercial Insights Trade Promotion Management and Optimization Solution Product Overview
- 9.10.3 Acumen Commercial Insights Trade Promotion Management and Optimization Solution Product Market Performance
- 9.10.4 Acumen Commercial Insights Business Overview
- 9.10.5 Acumen Commercial Insights Recent Developments
- 9.11 Anaplan
- 9.11.1 Anaplan Trade Promotion Management and Optimization Solution Basic Information
- 9.11.2 Anaplan Trade Promotion Management and Optimization Solution Product Overview
- 9.11.3 Anaplan Trade Promotion Management and Optimization Solution Product Market Performance
- 9.11.4 Anaplan Business Overview
- 9.11.5 Anaplan Recent Developments
- 9.12 CPGToolBox
- 9.12.1 CPGToolBox Trade Promotion Management and Optimization Solution Basic Information
- 9.12.2 CPGToolBox Trade Promotion Management and Optimization Solution Product Overview
- 9.12.3 CPGToolBox Trade Promotion Management and Optimization Solution Product Market Performance
- 9.12.4 CPGToolBox Business Overview
- 9.12.5 CPGToolBox Recent Developments
- 9.13 SAP
- 9.13.1 SAP Trade Promotion Management and Optimization Solution Basic Information
- 9.13.2 SAP Trade Promotion Management and Optimization Solution Product Overview
- 9.13.3 SAP Trade Promotion Management and Optimization Solution Product Market Performance
- 9.13.4 SAP Business Overview
- 9.13.5 SAP Recent Developments
- 9.14 Wipro
- 9.14.1 Wipro Trade Promotion Management and Optimization Solution Basic Information
- 9.14.2 Wipro Trade Promotion Management and Optimization Solution Product Overview
- 9.14.3 Wipro Trade Promotion Management and Optimization Solution Product Market Performance
- 9.14.4 Wipro Business Overview
- 9.14.5 Wipro Recent Developments
- 9.15 Accenture
- 9.15.1 Accenture Trade Promotion Management and Optimization Solution Basic Information
- 9.15.2 Accenture Trade Promotion Management and Optimization Solution Product Overview
- 9.15.3 Accenture Trade Promotion Management and Optimization Solution Product Market Performance
- 9.15.4 Accenture Business Overview
- 9.15.5 Accenture Recent Developments
- 10 Trade Promotion Management and Optimization Solution Regional Market Forecast
- 10.1 Global Trade Promotion Management and Optimization Solution Market Size Forecast
- 10.2 Global Trade Promotion Management and Optimization Solution Market Forecast by Region
- 10.2.1 North America Market Size Forecast by Country
- 10.2.2 Europe Trade Promotion Management and Optimization Solution Market Size Forecast by Country
- 10.2.3 Asia Pacific Trade Promotion Management and Optimization Solution Market Size Forecast by Region
- 10.2.4 South America Trade Promotion Management and Optimization Solution Market Size Forecast by Country
- 10.2.5 Middle East and Africa Forecasted Consumption of Trade Promotion Management and Optimization Solution by Country
- 11 Forecast Market by Type and by Application (2024-2029)
- 11.1 Global Trade Promotion Management and Optimization Solution Market Forecast by Type (2024-2029)
- 11.2 Global Trade Promotion Management and Optimization Solution Market Forecast by Application (2024-2029)
- 12 Conclusion and Key Findings
Research Assistance
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