Global Real-time Bidding (RTB) Market Research Report 2024(Status and Outlook)

Global Real-time Bidding (RTB) Market Research Report 2024(Status and Outlook)



Report Overview:

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

The Global Real-time Bidding (RTB) Market Size was estimated at USD 4537.92 million in 2023 and is projected to reach USD 9548.51 million by 2029, exhibiting a CAGR of 13.20% during the forecast period.

This report provides a deep insight into the global Real-time Bidding (RTB) market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Real-time Bidding (RTB) Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Real-time Bidding (RTB) market in any manner.

Global Real-time Bidding (RTB) Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Google

WPP

Adobe

Facebook

Twitter (Mopub)

Verizon Media

Criteo

Smaato

Yandex

Rubicon Project

Pubmatic

Salesforce

Mediamath

Appnexus (A Xandr Company)

Platform One

Match2one

Market Segmentation (by Type)

Open Auction

Invited Auction

Market Segmentation (by Application)

Media and Entertainment

Games

Retail and Ecommerce

Others

Geographic Segmentation
  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Real-time Bidding (RTB) Market
  • Overview of the regional outlook of the Real-time Bidding (RTB) Market:
Key Reasons to Buy this Report:
  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Note: this report may need to undergo a final check or review and this could take about 48 hours.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Real-time Bidding (RTB) Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Real-time Bidding (RTB)
1.2 Key Market Segments
1.2.1 Real-time Bidding (RTB) Segment by Type
1.2.2 Real-time Bidding (RTB) Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Real-time Bidding (RTB) Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Real-time Bidding (RTB) Market Competitive Landscape
3.1 Global Real-time Bidding (RTB) Revenue Market Share by Company (2019-2024)
3.2 Real-time Bidding (RTB) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Real-time Bidding (RTB) Market Size Sites, Area Served, Product Type
3.4 Real-time Bidding (RTB) Market Competitive Situation and Trends
3.4.1 Real-time Bidding (RTB) Market Concentration Rate
3.4.2 Global 5 and 10 Largest Real-time Bidding (RTB) Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Real-time Bidding (RTB) Value Chain Analysis
4.1 Real-time Bidding (RTB) Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Real-time Bidding (RTB) Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Real-time Bidding (RTB) Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Real-time Bidding (RTB) Market Size Market Share by Type (2019-2024)
6.3 Global Real-time Bidding (RTB) Market Size Growth Rate by Type (2019-2024)
7 Real-time Bidding (RTB) Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Real-time Bidding (RTB) Market Size (M USD) by Application (2019-2024)
7.3 Global Real-time Bidding (RTB) Market Size Growth Rate by Application (2019-2024)
8 Real-time Bidding (RTB) Market Segmentation by Region
8.1 Global Real-time Bidding (RTB) Market Size by Region
8.1.1 Global Real-time Bidding (RTB) Market Size by Region
8.1.2 Global Real-time Bidding (RTB) Market Size Market Share by Region
8.2 North America
8.2.1 North America Real-time Bidding (RTB) Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Real-time Bidding (RTB) Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Real-time Bidding (RTB) Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Real-time Bidding (RTB) Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Real-time Bidding (RTB) Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Google
9.1.1 Google Real-time Bidding (RTB) Basic Information
9.1.2 Google Real-time Bidding (RTB) Product Overview
9.1.3 Google Real-time Bidding (RTB) Product Market Performance
9.1.4 Google Real-time Bidding (RTB) SWOT Analysis
9.1.5 Google Business Overview
9.1.6 Google Recent Developments
9.2 WPP
9.2.1 WPP Real-time Bidding (RTB) Basic Information
9.2.2 WPP Real-time Bidding (RTB) Product Overview
9.2.3 WPP Real-time Bidding (RTB) Product Market Performance
9.2.4 Google Real-time Bidding (RTB) SWOT Analysis
9.2.5 WPP Business Overview
9.2.6 WPP Recent Developments
9.3 Adobe
9.3.1 Adobe Real-time Bidding (RTB) Basic Information
9.3.2 Adobe Real-time Bidding (RTB) Product Overview
9.3.3 Adobe Real-time Bidding (RTB) Product Market Performance
9.3.4 Google Real-time Bidding (RTB) SWOT Analysis
9.3.5 Adobe Business Overview
9.3.6 Adobe Recent Developments
9.4 Facebook
9.4.1 Facebook Real-time Bidding (RTB) Basic Information
9.4.2 Facebook Real-time Bidding (RTB) Product Overview
9.4.3 Facebook Real-time Bidding (RTB) Product Market Performance
9.4.4 Facebook Business Overview
9.4.5 Facebook Recent Developments
9.5 Twitter (Mopub)
9.5.1 Twitter (Mopub) Real-time Bidding (RTB) Basic Information
9.5.2 Twitter (Mopub) Real-time Bidding (RTB) Product Overview
9.5.3 Twitter (Mopub) Real-time Bidding (RTB) Product Market Performance
9.5.4 Twitter (Mopub) Business Overview
9.5.5 Twitter (Mopub) Recent Developments
9.6 Verizon Media
9.6.1 Verizon Media Real-time Bidding (RTB) Basic Information
9.6.2 Verizon Media Real-time Bidding (RTB) Product Overview
9.6.3 Verizon Media Real-time Bidding (RTB) Product Market Performance
9.6.4 Verizon Media Business Overview
9.6.5 Verizon Media Recent Developments
9.7 Criteo
9.7.1 Criteo Real-time Bidding (RTB) Basic Information
9.7.2 Criteo Real-time Bidding (RTB) Product Overview
9.7.3 Criteo Real-time Bidding (RTB) Product Market Performance
9.7.4 Criteo Business Overview
9.7.5 Criteo Recent Developments
9.8 Smaato
9.8.1 Smaato Real-time Bidding (RTB) Basic Information
9.8.2 Smaato Real-time Bidding (RTB) Product Overview
9.8.3 Smaato Real-time Bidding (RTB) Product Market Performance
9.8.4 Smaato Business Overview
9.8.5 Smaato Recent Developments
9.9 Yandex
9.9.1 Yandex Real-time Bidding (RTB) Basic Information
9.9.2 Yandex Real-time Bidding (RTB) Product Overview
9.9.3 Yandex Real-time Bidding (RTB) Product Market Performance
9.9.4 Yandex Business Overview
9.9.5 Yandex Recent Developments
9.10 Rubicon Project
9.10.1 Rubicon Project Real-time Bidding (RTB) Basic Information
9.10.2 Rubicon Project Real-time Bidding (RTB) Product Overview
9.10.3 Rubicon Project Real-time Bidding (RTB) Product Market Performance
9.10.4 Rubicon Project Business Overview
9.10.5 Rubicon Project Recent Developments
9.11 Pubmatic
9.11.1 Pubmatic Real-time Bidding (RTB) Basic Information
9.11.2 Pubmatic Real-time Bidding (RTB) Product Overview
9.11.3 Pubmatic Real-time Bidding (RTB) Product Market Performance
9.11.4 Pubmatic Business Overview
9.11.5 Pubmatic Recent Developments
9.12 Salesforce
9.12.1 Salesforce Real-time Bidding (RTB) Basic Information
9.12.2 Salesforce Real-time Bidding (RTB) Product Overview
9.12.3 Salesforce Real-time Bidding (RTB) Product Market Performance
9.12.4 Salesforce Business Overview
9.12.5 Salesforce Recent Developments
9.13 Mediamath
9.13.1 Mediamath Real-time Bidding (RTB) Basic Information
9.13.2 Mediamath Real-time Bidding (RTB) Product Overview
9.13.3 Mediamath Real-time Bidding (RTB) Product Market Performance
9.13.4 Mediamath Business Overview
9.13.5 Mediamath Recent Developments
9.14 Appnexus (A Xandr Company)
9.14.1 Appnexus (A Xandr Company) Real-time Bidding (RTB) Basic Information
9.14.2 Appnexus (A Xandr Company) Real-time Bidding (RTB) Product Overview
9.14.3 Appnexus (A Xandr Company) Real-time Bidding (RTB) Product Market Performance
9.14.4 Appnexus (A Xandr Company) Business Overview
9.14.5 Appnexus (A Xandr Company) Recent Developments
9.15 Platform One
9.15.1 Platform One Real-time Bidding (RTB) Basic Information
9.15.2 Platform One Real-time Bidding (RTB) Product Overview
9.15.3 Platform One Real-time Bidding (RTB) Product Market Performance
9.15.4 Platform One Business Overview
9.15.5 Platform One Recent Developments
9.16 Match2one
9.16.1 Match2one Real-time Bidding (RTB) Basic Information
9.16.2 Match2one Real-time Bidding (RTB) Product Overview
9.16.3 Match2one Real-time Bidding (RTB) Product Market Performance
9.16.4 Match2one Business Overview
9.16.5 Match2one Recent Developments
10 Real-time Bidding (RTB) Regional Market Forecast
10.1 Global Real-time Bidding (RTB) Market Size Forecast
10.2 Global Real-time Bidding (RTB) Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Real-time Bidding (RTB) Market Size Forecast by Country
10.2.3 Asia Pacific Real-time Bidding (RTB) Market Size Forecast by Region
10.2.4 South America Real-time Bidding (RTB) Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Real-time Bidding (RTB) by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Real-time Bidding (RTB) Market Forecast by Type (2025-2030)
11.2 Global Real-time Bidding (RTB) Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings

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