Global Public Relations (PR) Software Market Research Report 2024(Status and Outlook)

Global Public Relations (PR) Software Market Research Report 2024(Status and Outlook)



Report Overview:

Public Relations (PR) Software is a software solution that helps businesses to disseminate important information and events about their company to the public, build their brand image, minimize or mitigate the damage caused by negative publicity, or transform it into positive sentiment. PR software typically includes features such as media and influencer targeting, media monitoring, online newsroom, press release distribution, and PR analytics.

The Global Public Relations (PR) Software Market Size was estimated at USD 4421.72 million in 2023 and is projected to reach USD 6635.81 million by 2029, exhibiting a CAGR of 7.00% during the forecast period.

This report provides a deep insight into the global Public Relations (PR) Software market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Public Relations (PR) Software Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Public Relations (PR) Software market in any manner.

Global Public Relations (PR) Software Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Outbrain

Google

Business Wire

Salesforce

Meltwater

Cision AB

AirPR Software

IrisPR Software

ISentia

Onalytica

Prezly

IPR Software

TrendKite

Agility

Red Wheat

Market Segmentation (by Type)

Publishing Tools

Social Media Monitoring & Management

Content Creation and Distribution

Data Aggregation, Monitoring and Analysis

Relationship Management

Market Segmentation (by Application)

BFSI

Consumer Goods and Retail

Government and Public Sector

IT & Telecom & Healthcare

Media & Entertainment

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Public Relations (PR) Software Market

Overview of the regional outlook of the Public Relations (PR) Software Market:

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value (USD Billion) data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

Note: this report may need to undergo a final check or review and this could take about 48 hours.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Public Relations (PR) Software Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Public Relations (PR) Software
1.2 Key Market Segments
1.2.1 Public Relations (PR) Software Segment by Type
1.2.2 Public Relations (PR) Software Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Public Relations (PR) Software Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Public Relations (PR) Software Market Competitive Landscape
3.1 Global Public Relations (PR) Software Revenue Market Share by Company (2019-2024)
3.2 Public Relations (PR) Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Public Relations (PR) Software Market Size Sites, Area Served, Product Type
3.4 Public Relations (PR) Software Market Competitive Situation and Trends
3.4.1 Public Relations (PR) Software Market Concentration Rate
3.4.2 Global 5 and 10 Largest Public Relations (PR) Software Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Public Relations (PR) Software Value Chain Analysis
4.1 Public Relations (PR) Software Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Public Relations (PR) Software Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Public Relations (PR) Software Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Public Relations (PR) Software Market Size Market Share by Type (2019-2024)
6.3 Global Public Relations (PR) Software Market Size Growth Rate by Type (2019-2024)
7 Public Relations (PR) Software Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Public Relations (PR) Software Market Size (M USD) by Application (2019-2024)
7.3 Global Public Relations (PR) Software Market Size Growth Rate by Application (2019-2024)
8 Public Relations (PR) Software Market Segmentation by Region
8.1 Global Public Relations (PR) Software Market Size by Region
8.1.1 Global Public Relations (PR) Software Market Size by Region
8.1.2 Global Public Relations (PR) Software Market Size Market Share by Region
8.2 North America
8.2.1 North America Public Relations (PR) Software Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Public Relations (PR) Software Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Public Relations (PR) Software Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Public Relations (PR) Software Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Public Relations (PR) Software Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Outbrain
9.1.1 Outbrain Public Relations (PR) Software Basic Information
9.1.2 Outbrain Public Relations (PR) Software Product Overview
9.1.3 Outbrain Public Relations (PR) Software Product Market Performance
9.1.4 Outbrain Public Relations (PR) Software SWOT Analysis
9.1.5 Outbrain Business Overview
9.1.6 Outbrain Recent Developments
9.2 Google
9.2.1 Google Public Relations (PR) Software Basic Information
9.2.2 Google Public Relations (PR) Software Product Overview
9.2.3 Google Public Relations (PR) Software Product Market Performance
9.2.4 Outbrain Public Relations (PR) Software SWOT Analysis
9.2.5 Google Business Overview
9.2.6 Google Recent Developments
9.3 Business Wire
9.3.1 Business Wire Public Relations (PR) Software Basic Information
9.3.2 Business Wire Public Relations (PR) Software Product Overview
9.3.3 Business Wire Public Relations (PR) Software Product Market Performance
9.3.4 Outbrain Public Relations (PR) Software SWOT Analysis
9.3.5 Business Wire Business Overview
9.3.6 Business Wire Recent Developments
9.4 Salesforce
9.4.1 Salesforce Public Relations (PR) Software Basic Information
9.4.2 Salesforce Public Relations (PR) Software Product Overview
9.4.3 Salesforce Public Relations (PR) Software Product Market Performance
9.4.4 Salesforce Business Overview
9.4.5 Salesforce Recent Developments
9.5 Meltwater
9.5.1 Meltwater Public Relations (PR) Software Basic Information
9.5.2 Meltwater Public Relations (PR) Software Product Overview
9.5.3 Meltwater Public Relations (PR) Software Product Market Performance
9.5.4 Meltwater Business Overview
9.5.5 Meltwater Recent Developments
9.6 Cision AB
9.6.1 Cision AB Public Relations (PR) Software Basic Information
9.6.2 Cision AB Public Relations (PR) Software Product Overview
9.6.3 Cision AB Public Relations (PR) Software Product Market Performance
9.6.4 Cision AB Business Overview
9.6.5 Cision AB Recent Developments
9.7 AirPR Software
9.7.1 AirPR Software Public Relations (PR) Software Basic Information
9.7.2 AirPR Software Public Relations (PR) Software Product Overview
9.7.3 AirPR Software Public Relations (PR) Software Product Market Performance
9.7.4 AirPR Software Business Overview
9.7.5 AirPR Software Recent Developments
9.8 IrisPR Software
9.8.1 IrisPR Software Public Relations (PR) Software Basic Information
9.8.2 IrisPR Software Public Relations (PR) Software Product Overview
9.8.3 IrisPR Software Public Relations (PR) Software Product Market Performance
9.8.4 IrisPR Software Business Overview
9.8.5 IrisPR Software Recent Developments
9.9 ISentia
9.9.1 ISentia Public Relations (PR) Software Basic Information
9.9.2 ISentia Public Relations (PR) Software Product Overview
9.9.3 ISentia Public Relations (PR) Software Product Market Performance
9.9.4 ISentia Business Overview
9.9.5 ISentia Recent Developments
9.10 Onalytica
9.10.1 Onalytica Public Relations (PR) Software Basic Information
9.10.2 Onalytica Public Relations (PR) Software Product Overview
9.10.3 Onalytica Public Relations (PR) Software Product Market Performance
9.10.4 Onalytica Business Overview
9.10.5 Onalytica Recent Developments
9.11 Prezly
9.11.1 Prezly Public Relations (PR) Software Basic Information
9.11.2 Prezly Public Relations (PR) Software Product Overview
9.11.3 Prezly Public Relations (PR) Software Product Market Performance
9.11.4 Prezly Business Overview
9.11.5 Prezly Recent Developments
9.12 IPR Software
9.12.1 IPR Software Public Relations (PR) Software Basic Information
9.12.2 IPR Software Public Relations (PR) Software Product Overview
9.12.3 IPR Software Public Relations (PR) Software Product Market Performance
9.12.4 IPR Software Business Overview
9.12.5 IPR Software Recent Developments
9.13 TrendKite
9.13.1 TrendKite Public Relations (PR) Software Basic Information
9.13.2 TrendKite Public Relations (PR) Software Product Overview
9.13.3 TrendKite Public Relations (PR) Software Product Market Performance
9.13.4 TrendKite Business Overview
9.13.5 TrendKite Recent Developments
9.14 Agility
9.14.1 Agility Public Relations (PR) Software Basic Information
9.14.2 Agility Public Relations (PR) Software Product Overview
9.14.3 Agility Public Relations (PR) Software Product Market Performance
9.14.4 Agility Business Overview
9.14.5 Agility Recent Developments
9.15 Red Wheat
9.15.1 Red Wheat Public Relations (PR) Software Basic Information
9.15.2 Red Wheat Public Relations (PR) Software Product Overview
9.15.3 Red Wheat Public Relations (PR) Software Product Market Performance
9.15.4 Red Wheat Business Overview
9.15.5 Red Wheat Recent Developments
10 Public Relations (PR) Software Regional Market Forecast
10.1 Global Public Relations (PR) Software Market Size Forecast
10.2 Global Public Relations (PR) Software Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Public Relations (PR) Software Market Size Forecast by Country
10.2.3 Asia Pacific Public Relations (PR) Software Market Size Forecast by Region
10.2.4 South America Public Relations (PR) Software Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Public Relations (PR) Software by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Public Relations (PR) Software Market Forecast by Type (2025-2030)
11.2 Global Public Relations (PR) Software Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings

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