Global Outdoor Portable Energy Storage Market Research Report 2024(Status and Outlook)

Global Outdoor Portable Energy Storage Market Research Report 2024(Status and Outlook)

Report Overview

Outdoor portable energy storage typically refers to devices or systems designed to store energy for outdoor activities or remote locations where access to traditional power sources may be limited or unavailable. These devices often utilize rechargeable batteries, solar panels, or a combination of both to store and generate electricity.

In 2023, the consumer demand for outdoor portable energy storage will be affected by multiple unfavorable factors such as the Federal Reserve's continued interest rate hikes and high inventories in Europe. The growth rate of outdoor portable energy storage products will decline sharply. At the same time, affected by the previous high growth expectations of the industry, new entrants to the industry continue to grow, and industry competition will continue to be fierce in 2023. Competition in the industry continues to intensify, and the share of most leading companies has declined to a certain extent. However, as the Federal Reserve's interest rate cut expectations strengthen and European market inventories continue to deplete, global portable energy storage demand is expected to return to stability. At the same time, as the external financing environment tightens on the supply side, the competitive strategies of new entrants in some industries are expected to tighten. Outdoor portable energy storage industry will usher in an industry turning point from both supply and demand ends. Leading companies are expected to gradually increase their market share by virtue of their financial advantages and previously accumulated brand and channel advantages.

The global Outdoor Portable Energy Storage market size is projected to reach US$ 8688.74 Million by 2030 from US$ 2835.89 million in 2023 at a CAGR of 17.95% during 2024-2030. The Outdoor Portable Energy Storage Market is driven by several key factors. Firstly, there's a rising demand for off-grid power solutions due to the growing popularity of outdoor activities like camping and hiking. Consumers seek reliable energy storage options for their electronic devices in remote locations. Secondly, the surge in smart device sales, including smartphones and laptops, contributes significantly to the Portable Power Station Market's growth. Thirdly, ongoing advancements in battery technology, such as lithium-ion batteries, enhance energy storage efficiency and user-friendliness. The falling prices of photovoltaic solar panels also provide more possibilities for products. Lastly, increasing awareness of environmental sustainability drives demand for eco-friendly energy storage solutions utilizing renewable sources like solar and wind power. These drivers collectively shape the market, catering to the needs of outdoor enthusiasts while aligning with sustainable practices.

At the same time, market challenges in the Outdoor Portable Energy Storage Market include periodic battery replacements and maintenance costs, low operational efficiency compared to fossil fuel generators, limited energy capacity and longevity of current solutions, and the affordability barrier due to high production costs. These challenges impact the accessibility, reliability, and long-term sustainability of portable energy storage devices.

Segment by Type, the Outdoor Portable Energy Storage can be split into 100-500 wh, 500-1000 wh and above 1000 wh. The total market size is expected to surge from M USD 147.93 in 2019 to M USD 8688.74 by 2030, with a compound annual growth rate (CAGR) of 17.95% from 2024 to 2030. Among the three types of energy storage, the 500-1000 wh segment holds the largest market share, accounting for 46.72% in 2023. This is likely due to its moderate capacity and widespread usage in various outdoor activities and emergency scenarios. The segment is also expected to maintain a robust growth rate, with a CAGR of 18.70% from 2024 to 2030. On the other hand, the above 1000 wh segment, although currently holding the smallest share, is poised to be the fastest-growing segment. With a CAGR of 21.51% from 2024 to 2030, this segment is likely to attract increasing attention from investors and manufacturers as the demand for high-capacity outdoor energy storage solutions rises.

Segment by Channel, the Outdoor Portable Energy Storage market can be split into Online Retailers, Electronics Retailers, Outdoor and Camping Stores, Solar Energy Retailers, etc. The market has witnessed significant shifts in sales channels from 2019 to 2024. Over this period, online retailers have emerged as the dominant channel, steadily increasing their market share from 57.89% in 2019 to an estimated 87.84% in 2024. This trend underscores the growing preference for online shopping convenience among consumers. Meanwhile, electronics retailers experienced a notable decline in market share, dropping from 13.11% in 2019 to an estimated 3.31% in 2024. This decline could be attributed to factors such as increased competition from online platforms and changing consumer shopping behaviours. Among the various channels, outdoor and camping stores and solar energy retailers also witnessed declines in market share, albeit at a slower pace compared to electronics retailers. These declines suggest a shift in consumer preferences towards online platforms for purchasing outdoor portable energy storage solutions. Despite the dominance of online retailers, outdoor and camping stores and solar energy retailers have maintained relatively stable market shares, indicating a continued demand for specialized retail experiences in these sectors.

On basis of geography, the Outdoor Portable Energy Storage market is segmented into North America, Europe, Asia-Pacific, South America, Middle East and Africa, etc. North America consistently held the largest market share, though it experienced a gradual decline from 55.50% in 2019 to an estimated 52.89% in 2024. This suggests a slight shift in demand towards other regions. On the other hand, Asia-Pacific emerged as the region with the fastest growth rate, steadily increasing its market share from 18.65% in 2019 to an estimated 28.17% in 2024. This robust growth is indicative of the expanding market opportunities and increasing adoption of outdoor portable energy storage solutions in the Asia-Pacific region. In terms of market share, Europe and South America experienced declines over the period, with Europe declining from 18.38% in 2019 to an estimated 13.33% in 2024, and South America decreasing from 3.41% in 2019 to an estimated 2.49% in 2024. These shifts may be influenced by various factors such as economic conditions, regulatory changes, and technological advancements impacting regional markets.

According to our calculations, the two indicators used to measure market concentration, CR5 and HHI, have reached 54.66% and 8.02% respectively in 2023. This means that leading companies occupy a major market share, but the overall market concentration is not high, and companies in the industry are still in fierce competition. Currently, major players in the Outdoor Portable Energy Storage market include Shenzhen Hello Tech Energy Co., Ltd., EcoFlow, PowerOak, Goal Zero, Anker Innovations Technology, Lion Energy, Westinghouse Battery, Allpowers Industrial International Limited, Zendure, Shenzhen UFO Power Technology Co., Ltd., ORICO Technologies Co., Ltd., DJI Power, Pecron, Flashfish, Bull Group, BougeRV, Shenzhen World New Power Co., Ltd., Boltpower, Vtoman, and BenRong Group, etc.

This report provides a deep insight into the global Outdoor Portable Energy Storage market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Outdoor Portable Energy Storage Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Outdoor Portable Energy Storage market in any manner.

Global Outdoor Portable Energy Storage Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Shenzhen Hello Tech Energy Co.,Ltd.

EcoFlow

PowerOak

Goal Zero

Anker Innovations Technology

Lion Energy

Westinghouse Battery

Allpowers Industrial International Limited

Zendure

Shenzhen UFO Power Technology Co., Ltd.

ORICO Technologies Co.,Ltd.

DJI Power

Pecron

Flashfish

Bull Group

BougeRV

Shenzhen World New Power Co., Ltd.

Boltpower

Vtoman

BenRong Group

Market Segmentation (by Type)

100-500 wh

500-1000 wh

above 1000 wh

Market Segmentation (by Application)

Online Retailers

Electronics Retailers

Outdoor and Camping Stores

Solar Energy Retailers

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the Outdoor Portable Energy Storage Market

Overview of the regional outlook of the Outdoor Portable Energy Storage Market:

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value (USD Billion) data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

6-month post-sales analyst support

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Outdoor Portable Energy Storage Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.