Global Media and Influencer Targeting Software Market Research Report 2024(Status and Outlook)

Global Media and Influencer Targeting Software Market Research Report 2024(Status and Outlook)



Report Overview:

Media and Influencer Targeting Software is a type of software that helps public relations (PR) and marketing professionals to identify, reach, and engage with relevant media outlets and influencers for their campaigns. Media and Influencer Targeting Software can provide features such as media and influencer database, contact management, outreach automation, campaign tracking, analytics, and reporting. Media and Influencer Targeting Software can help PR and marketing professionals to increase their brand awareness, reputation, and credibility among their target audiences .

The Global Media and Influencer Targeting Software Market Size was estimated at USD 485.64 million in 2023 and is projected to reach USD 757.89 million by 2029, exhibiting a CAGR of 7.70% during the forecast period.

This report provides a deep insight into the global Media and Influencer Targeting Software market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Media and Influencer Targeting Software Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Media and Influencer Targeting Software market in any manner.

Global Media and Influencer Targeting Software Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Meltwater

Cision

Amplify

BuzzStream

LexisNexis

Prezly

Prowly

Prgloo

NinjaOutreach

AirPR

BlogDash

Marketwired

Market Segmentation (by Type)

Cloud Based

Web Based

Market Segmentation (by Application)

Large Enterprises

SMEs

Geographic Segmentation
  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Media and Influencer Targeting Software Market
  • Overview of the regional outlook of the Media and Influencer Targeting Software Market:
Key Reasons to Buy this Report:
  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Note: this report may need to undergo a final check or review and this could take about 48 hours.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Media and Influencer Targeting Software Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Media and Influencer Targeting Software
1.2 Key Market Segments
1.2.1 Media and Influencer Targeting Software Segment by Type
1.2.2 Media and Influencer Targeting Software Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Media and Influencer Targeting Software Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Media and Influencer Targeting Software Market Competitive Landscape
3.1 Global Media and Influencer Targeting Software Revenue Market Share by Company (2019-2024)
3.2 Media and Influencer Targeting Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Media and Influencer Targeting Software Market Size Sites, Area Served, Product Type
3.4 Media and Influencer Targeting Software Market Competitive Situation and Trends
3.4.1 Media and Influencer Targeting Software Market Concentration Rate
3.4.2 Global 5 and 10 Largest Media and Influencer Targeting Software Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Media and Influencer Targeting Software Value Chain Analysis
4.1 Media and Influencer Targeting Software Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Media and Influencer Targeting Software Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Media and Influencer Targeting Software Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Media and Influencer Targeting Software Market Size Market Share by Type (2019-2024)
6.3 Global Media and Influencer Targeting Software Market Size Growth Rate by Type (2019-2024)
7 Media and Influencer Targeting Software Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Media and Influencer Targeting Software Market Size (M USD) by Application (2019-2024)
7.3 Global Media and Influencer Targeting Software Market Size Growth Rate by Application (2019-2024)
8 Media and Influencer Targeting Software Market Segmentation by Region
8.1 Global Media and Influencer Targeting Software Market Size by Region
8.1.1 Global Media and Influencer Targeting Software Market Size by Region
8.1.2 Global Media and Influencer Targeting Software Market Size Market Share by Region
8.2 North America
8.2.1 North America Media and Influencer Targeting Software Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Media and Influencer Targeting Software Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Media and Influencer Targeting Software Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Media and Influencer Targeting Software Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Media and Influencer Targeting Software Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Meltwater
9.1.1 Meltwater Media and Influencer Targeting Software Basic Information
9.1.2 Meltwater Media and Influencer Targeting Software Product Overview
9.1.3 Meltwater Media and Influencer Targeting Software Product Market Performance
9.1.4 Meltwater Media and Influencer Targeting Software SWOT Analysis
9.1.5 Meltwater Business Overview
9.1.6 Meltwater Recent Developments
9.2 Cision
9.2.1 Cision Media and Influencer Targeting Software Basic Information
9.2.2 Cision Media and Influencer Targeting Software Product Overview
9.2.3 Cision Media and Influencer Targeting Software Product Market Performance
9.2.4 Meltwater Media and Influencer Targeting Software SWOT Analysis
9.2.5 Cision Business Overview
9.2.6 Cision Recent Developments
9.3 Amplify
9.3.1 Amplify Media and Influencer Targeting Software Basic Information
9.3.2 Amplify Media and Influencer Targeting Software Product Overview
9.3.3 Amplify Media and Influencer Targeting Software Product Market Performance
9.3.4 Meltwater Media and Influencer Targeting Software SWOT Analysis
9.3.5 Amplify Business Overview
9.3.6 Amplify Recent Developments
9.4 BuzzStream
9.4.1 BuzzStream Media and Influencer Targeting Software Basic Information
9.4.2 BuzzStream Media and Influencer Targeting Software Product Overview
9.4.3 BuzzStream Media and Influencer Targeting Software Product Market Performance
9.4.4 BuzzStream Business Overview
9.4.5 BuzzStream Recent Developments
9.5 LexisNexis
9.5.1 LexisNexis Media and Influencer Targeting Software Basic Information
9.5.2 LexisNexis Media and Influencer Targeting Software Product Overview
9.5.3 LexisNexis Media and Influencer Targeting Software Product Market Performance
9.5.4 LexisNexis Business Overview
9.5.5 LexisNexis Recent Developments
9.6 Prezly
9.6.1 Prezly Media and Influencer Targeting Software Basic Information
9.6.2 Prezly Media and Influencer Targeting Software Product Overview
9.6.3 Prezly Media and Influencer Targeting Software Product Market Performance
9.6.4 Prezly Business Overview
9.6.5 Prezly Recent Developments
9.7 Prowly
9.7.1 Prowly Media and Influencer Targeting Software Basic Information
9.7.2 Prowly Media and Influencer Targeting Software Product Overview
9.7.3 Prowly Media and Influencer Targeting Software Product Market Performance
9.7.4 Prowly Business Overview
9.7.5 Prowly Recent Developments
9.8 Prgloo
9.8.1 Prgloo Media and Influencer Targeting Software Basic Information
9.8.2 Prgloo Media and Influencer Targeting Software Product Overview
9.8.3 Prgloo Media and Influencer Targeting Software Product Market Performance
9.8.4 Prgloo Business Overview
9.8.5 Prgloo Recent Developments
9.9 NinjaOutreach
9.9.1 NinjaOutreach Media and Influencer Targeting Software Basic Information
9.9.2 NinjaOutreach Media and Influencer Targeting Software Product Overview
9.9.3 NinjaOutreach Media and Influencer Targeting Software Product Market Performance
9.9.4 NinjaOutreach Business Overview
9.9.5 NinjaOutreach Recent Developments
9.10 AirPR
9.10.1 AirPR Media and Influencer Targeting Software Basic Information
9.10.2 AirPR Media and Influencer Targeting Software Product Overview
9.10.3 AirPR Media and Influencer Targeting Software Product Market Performance
9.10.4 AirPR Business Overview
9.10.5 AirPR Recent Developments
9.11 BlogDash
9.11.1 BlogDash Media and Influencer Targeting Software Basic Information
9.11.2 BlogDash Media and Influencer Targeting Software Product Overview
9.11.3 BlogDash Media and Influencer Targeting Software Product Market Performance
9.11.4 BlogDash Business Overview
9.11.5 BlogDash Recent Developments
9.12 Marketwired
9.12.1 Marketwired Media and Influencer Targeting Software Basic Information
9.12.2 Marketwired Media and Influencer Targeting Software Product Overview
9.12.3 Marketwired Media and Influencer Targeting Software Product Market Performance
9.12.4 Marketwired Business Overview
9.12.5 Marketwired Recent Developments
10 Media and Influencer Targeting Software Regional Market Forecast
10.1 Global Media and Influencer Targeting Software Market Size Forecast
10.2 Global Media and Influencer Targeting Software Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Media and Influencer Targeting Software Market Size Forecast by Country
10.2.3 Asia Pacific Media and Influencer Targeting Software Market Size Forecast by Region
10.2.4 South America Media and Influencer Targeting Software Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Media and Influencer Targeting Software by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Media and Influencer Targeting Software Market Forecast by Type (2025-2030)
11.2 Global Media and Influencer Targeting Software Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings

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