Global Mascara Market Research Report 2023(Status and Outlook)
Report Overview
Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.
Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.
As to companies, L’Oreal was largest company in production, which counted 22% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.
The Global Mascara Market Size was estimated at USD 5650.90 million in 2022 and is projected to reach USD 6809.43 million by 2029, exhibiting a CAGR of 2.70% during the forecast period.
Bosson Research’s latest report provides a deep insight into the global Mascara market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Mascara Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Mascara market in any manner.
Global Mascara Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden
Market Segmentation (by Type)
, and application during the historical period (2016-2021) and forecast period (2022-2027).
Segment by Type
Regular
Waterproof
Water Resistant
Market Segmentation (by Application)
School
Office
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Mascara Market
Overview of the regional outlook of the Mascara Market:
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors