Global Licensed Merchandise Market Research Report 2023(Status and Outlook)
Report Overview
In a merchandise license transaction, an artist, designer, trademark owner or celebrity (the ""licensor"") grants a license to a manufacturer or retailer (the ""licensee"") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewelry, dinnerware, cosmetics and collectibles.
The Global Licensed Merchandise Market Size was estimated at USD 335940.00 million in 2022 and is projected to reach USD 466434.53 million by 2029, exhibiting a CAGR of 4.80% during the forecast period.
Bosson Research’s latest report provides a deep insight into the global Licensed Merchandise market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Licensed Merchandise Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Licensed Merchandise market in any manner.
Global Licensed Merchandise Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon
Major League Baseball
IMG College (Collegiate Licensing Company)
Sanrio
Sequential Brands Group
Westinghouse
General Motors
National Basketball Association
Electrolux
National Football League
Warner Bros. Consumer Products
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Market Segmentation (by Type)
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Market Segmentation (by Application)
Enamel Industry
Glass Industry
Cement Additives
Refractory Material
Fluoride Chemical
Others
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Licensed Merchandise Market
Overview of the regional outlook of the Licensed Merchandise Market:
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
- 1 Research Methodology and Statistical Scope
- 1.1 Market Definition and Statistical Scope of Licensed Merchandise
- 1.2 Key Market Segments
- 1.2.1 Licensed Merchandise Segment by Type
- 1.2.2 Licensed Merchandise Segment by Application
- 1.3 Methodology & Sources of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown and Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Licensed Merchandise Market Overview
- 2.1 Global Licensed Merchandise Market Size (M USD) Estimates and Forecasts (2018-2029)
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size by Region
- 3 Licensed Merchandise Market Competitive Landscape
- 3.1 Global Licensed Merchandise Revenue Market Share by Manufacturers (2018-2023)
- 3.2 Licensed Merchandise Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 3.3 Manufacturers Licensed Merchandise Sales Sites, Area Served, Service Type
- 3.4 Licensed Merchandise Market Competitive Situation and Trends
- 3.4.1 Licensed Merchandise Market Concentration Rate
- 3.4.2 Global 5 and 10 Largest Licensed Merchandise Players Market Share by Revenue
- 3.4.3 Mergers & Acquisitions, Expansion
- 4 Licensed Merchandise Value Chain Analysis
- 4.1 Licensed Merchandise Value Chain Analysis
- 4.2 Midstream Market Analysis
- 4.3 Downstream Customer Analysis
- 5 The Development and Dynamics of Licensed Merchandise Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Market Restraints
- 5.5 Industry News
- 5.5.1 Mergers & Acquisitions
- 5.5.2 Expansions
- 5.5.3 Collaboration/Supply Contracts
- 5.6 Industry Policies
- 6 Licensed Merchandise Market Segmentation by Type
- 6.1 Evaluation Matrix of Segment Market Development Potential (Type)
- 6.2 Global Licensed Merchandise Market Size Market Share by Type (2018-2023)
- 6.3 Global Licensed Merchandise Sales Growth Rate by Type (2019-2023)
- 7 Licensed Merchandise Market Segmentation by Application
- 7.1 Evaluation Matrix of Segment Market Development Potential (Application)
- 7.2 Global Licensed Merchandise Market Size (M USD) by Application (2018-2023)
- 7.3 Global Licensed Merchandise Sales Growth Rate by Application (2019-2023)
- 8 Licensed Merchandise Market Segmentation by Region
- 8.1 Global Licensed Merchandise Market Size by Region
- 8.1.1 Global Licensed Merchandise Market Size by Region
- 8.1.2 Global Licensed Merchandise Market Share by Region
- 8.2 North America
- 8.2.1 North America Licensed Merchandise Market Size by Country
- 8.2.2 U.S.
- 8.2.3 Canada
- 8.2.4 Mexico
- 8.3 Europe
- 8.3.1 Europe Licensed Merchandise Market Size by Country
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 U.K.
- 8.3.5 Italy
- 8.3.6 Russia
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Licensed Merchandise Market Size by Region
- 8.4.2 China
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 India
- 8.4.6 Southeast Asia
- 8.5 South America
- 8.5.1 South America Licensed Merchandise Market Size by Country
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Columbia
- 8.6 Middle East and Africa
- 8.6.1 Middle East and Africa Licensed Merchandise Market Size by Region
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Egypt
- 8.6.5 Nigeria
- 8.6.6 South Africa
- 9 Key Companies Profile
- 9.1 The Walt Disney Company
- 9.1.1 The Walt Disney Company Licensed Merchandise Basic Information
- 9.1.2 The Walt Disney Company Licensed Merchandise Product Overview
- 9.1.3 The Walt Disney Company Licensed Merchandise Product Market Performance
- 9.1.4 The Walt Disney Company Business Overview
- 9.1.5 The Walt Disney Company Licensed Merchandise SWOT Analysis
- 9.1.6 The Walt Disney Company Recent Developments
- 9.2 Meredith Corporation
- 9.2.1 Meredith Corporation Licensed Merchandise Basic Information
- 9.2.2 Meredith Corporation Licensed Merchandise Product Overview
- 9.2.3 Meredith Corporation Licensed Merchandise Product Market Performance
- 9.2.4 Meredith Corporation Business Overview
- 9.2.5 Meredith Corporation Licensed Merchandise SWOT Analysis
- 9.2.6 Meredith Corporation Recent Developments
- 9.3 PVH Corp.
- 9.3.1 PVH Corp. Licensed Merchandise Basic Information
- 9.3.2 PVH Corp. Licensed Merchandise Product Overview
- 9.3.3 PVH Corp. Licensed Merchandise Product Market Performance
- 9.3.4 PVH Corp. Business Overview
- 9.3.5 PVH Corp. Licensed Merchandise SWOT Analysis
- 9.3.6 PVH Corp. Recent Developments
- 9.4 Iconix Brand Group
- 9.4.1 Iconix Brand Group Licensed Merchandise Basic Information
- 9.4.2 Iconix Brand Group Licensed Merchandise Product Overview
- 9.4.3 Iconix Brand Group Licensed Merchandise Product Market Performance
- 9.4.4 Iconix Brand Group Business Overview
- 9.4.5 Iconix Brand Group Recent Developments
- 9.5 Authentic Brands Group
- 9.5.1 Authentic Brands Group Licensed Merchandise Basic Information
- 9.5.2 Authentic Brands Group Licensed Merchandise Product Overview
- 9.5.3 Authentic Brands Group Licensed Merchandise Product Market Performance
- 9.5.4 Authentic Brands Group Business Overview
- 9.5.5 Authentic Brands Group Recent Developments
- 9.6 Universal Brand Development
- 9.6.1 Universal Brand Development Licensed Merchandise Basic Information
- 9.6.2 Universal Brand Development Licensed Merchandise Product Overview
- 9.6.3 Universal Brand Development Licensed Merchandise Product Market Performance
- 9.6.4 Universal Brand Development Business Overview
- 9.6.5 Universal Brand Development Recent Developments
- 9.7 Nickelodeon
- 9.7.1 Nickelodeon Licensed Merchandise Basic Information
- 9.7.2 Nickelodeon Licensed Merchandise Product Overview
- 9.7.3 Nickelodeon Licensed Merchandise Product Market Performance
- 9.7.4 Nickelodeon Business Overview
- 9.7.5 Nickelodeon Recent Developments
- 9.8 Major League Baseball
- 9.8.1 Major League Baseball Licensed Merchandise Basic Information
- 9.8.2 Major League Baseball Licensed Merchandise Product Overview
- 9.8.3 Major League Baseball Licensed Merchandise Product Market Performance
- 9.8.4 Major League Baseball Business Overview
- 9.8.5 Major League Baseball Recent Developments
- 9.9 IMG College (Collegiate Licensing Company)
- 9.9.1 IMG College (Collegiate Licensing Company) Licensed Merchandise Basic Information
- 9.9.2 IMG College (Collegiate Licensing Company) Licensed Merchandise Product Overview
- 9.9.3 IMG College (Collegiate Licensing Company) Licensed Merchandise Product Market Performance
- 9.9.4 IMG College (Collegiate Licensing Company) Business Overview
- 9.9.5 IMG College (Collegiate Licensing Company) Recent Developments
- 9.10 Sanrio
- 9.10.1 Sanrio Licensed Merchandise Basic Information
- 9.10.2 Sanrio Licensed Merchandise Product Overview
- 9.10.3 Sanrio Licensed Merchandise Product Market Performance
- 9.10.4 Sanrio Business Overview
- 9.10.5 Sanrio Recent Developments
- 9.11 Sequential Brands Group
- 9.11.1 Sequential Brands Group Licensed Merchandise Basic Information
- 9.11.2 Sequential Brands Group Licensed Merchandise Product Overview
- 9.11.3 Sequential Brands Group Licensed Merchandise Product Market Performance
- 9.11.4 Sequential Brands Group Business Overview
- 9.11.5 Sequential Brands Group Recent Developments
- 9.12 Westinghouse
- 9.12.1 Westinghouse Licensed Merchandise Basic Information
- 9.12.2 Westinghouse Licensed Merchandise Product Overview
- 9.12.3 Westinghouse Licensed Merchandise Product Market Performance
- 9.12.4 Westinghouse Business Overview
- 9.12.5 Westinghouse Recent Developments
- 9.13 General Motors
- 9.13.1 General Motors Licensed Merchandise Basic Information
- 9.13.2 General Motors Licensed Merchandise Product Overview
- 9.13.3 General Motors Licensed Merchandise Product Market Performance
- 9.13.4 General Motors Business Overview
- 9.13.5 General Motors Recent Developments
- 9.14 National Basketball Association
- 9.14.1 National Basketball Association Licensed Merchandise Basic Information
- 9.14.2 National Basketball Association Licensed Merchandise Product Overview
- 9.14.3 National Basketball Association Licensed Merchandise Product Market Performance
- 9.14.4 National Basketball Association Business Overview
- 9.14.5 National Basketball Association Recent Developments
- 9.15 Electrolux
- 9.15.1 Electrolux Licensed Merchandise Basic Information
- 9.15.2 Electrolux Licensed Merchandise Product Overview
- 9.15.3 Electrolux Licensed Merchandise Product Market Performance
- 9.15.4 Electrolux Business Overview
- 9.15.5 Electrolux Recent Developments
- 9.16 National Football League
- 9.16.1 National Football League Licensed Merchandise Basic Information
- 9.16.2 National Football League Licensed Merchandise Product Overview
- 9.16.3 National Football League Licensed Merchandise Product Market Performance
- 9.16.4 National Football League Business Overview
- 9.16.5 National Football League Recent Developments
- 9.17 Warner Bros. Consumer Products
- 9.17.1 Warner Bros. Consumer Products Licensed Merchandise Basic Information
- 9.17.2 Warner Bros. Consumer Products Licensed Merchandise Product Overview
- 9.17.3 Warner Bros. Consumer Products Licensed Merchandise Product Market Performance
- 9.17.4 Warner Bros. Consumer Products Business Overview
- 9.17.5 Warner Bros. Consumer Products Recent Developments
- 9.18 The Pokémon Company International
- 9.18.1 The Pokémon Company International Licensed Merchandise Basic Information
- 9.18.2 The Pokémon Company International Licensed Merchandise Product Overview
- 9.18.3 The Pokémon Company International Licensed Merchandise Product Market Performance
- 9.18.4 The Pokémon Company International Business Overview
- 9.18.5 The Pokémon Company International Recent Developments
- 9.19 Procter andamp; Gamble
- 9.19.1 Procter andamp; Gamble Licensed Merchandise Basic Information
- 9.19.2 Procter andamp; Gamble Licensed Merchandise Product Overview
- 9.19.3 Procter andamp; Gamble Licensed Merchandise Product Market Performance
- 9.19.4 Procter andamp; Gamble Business Overview
- 9.19.5 Procter andamp; Gamble Recent Developments
- 9.20 Ferrari
- 9.20.1 Ferrari Licensed Merchandise Basic Information
- 9.20.2 Ferrari Licensed Merchandise Product Overview
- 9.20.3 Ferrari Licensed Merchandise Product Market Performance
- 9.20.4 Ferrari Business Overview
- 9.20.5 Ferrari Recent Developments
- 9.21 Ralph Lauren
- 9.21.1 Ralph Lauren Licensed Merchandise Basic Information
- 9.21.2 Ralph Lauren Licensed Merchandise Product Overview
- 9.21.3 Ralph Lauren Licensed Merchandise Product Market Performance
- 9.21.4 Ralph Lauren Business Overview
- 9.21.5 Ralph Lauren Recent Developments
- 9.22 Mattel
- 9.22.1 Mattel Licensed Merchandise Basic Information
- 9.22.2 Mattel Licensed Merchandise Product Overview
- 9.22.3 Mattel Licensed Merchandise Product Market Performance
- 9.22.4 Mattel Business Overview
- 9.22.5 Mattel Recent Developments
- 9.23 Ford Motor Company
- 9.23.1 Ford Motor Company Licensed Merchandise Basic Information
- 9.23.2 Ford Motor Company Licensed Merchandise Product Overview
- 9.23.3 Ford Motor Company Licensed Merchandise Product Market Performance
- 9.23.4 Ford Motor Company Business Overview
- 9.23.5 Ford Motor Company Recent Developments
- 9.24 BBC Worldwide
- 9.24.1 BBC Worldwide Licensed Merchandise Basic Information
- 9.24.2 BBC Worldwide Licensed Merchandise Product Overview
- 9.24.3 BBC Worldwide Licensed Merchandise Product Market Performance
- 9.24.4 BBC Worldwide Business Overview
- 9.24.5 BBC Worldwide Recent Developments
- 9.25 The Hershey Company
- 9.25.1 The Hershey Company Licensed Merchandise Basic Information
- 9.25.2 The Hershey Company Licensed Merchandise Product Overview
- 9.25.3 The Hershey Company Licensed Merchandise Product Market Performance
- 9.25.4 The Hershey Company Business Overview
- 9.25.5 The Hershey Company Recent Developments
- 9.26 Stanley Black andamp; Decker
- 9.26.1 Stanley Black andamp; Decker Licensed Merchandise Basic Information
- 9.26.2 Stanley Black andamp; Decker Licensed Merchandise Product Overview
- 9.26.3 Stanley Black andamp; Decker Licensed Merchandise Product Market Performance
- 9.26.4 Stanley Black andamp; Decker Business Overview
- 9.26.5 Stanley Black andamp; Decker Recent Developments
- 9.27 PGA Tour
- 9.27.1 PGA Tour Licensed Merchandise Basic Information
- 9.27.2 PGA Tour Licensed Merchandise Product Overview
- 9.27.3 PGA Tour Licensed Merchandise Product Market Performance
- 9.27.4 PGA Tour Business Overview
- 9.27.5 PGA Tour Recent Developments
- 9.28 National Hockey League
- 9.28.1 National Hockey League Licensed Merchandise Basic Information
- 9.28.2 National Hockey League Licensed Merchandise Product Overview
- 9.28.3 National Hockey League Licensed Merchandise Product Market Performance
- 9.28.4 National Hockey League Business Overview
- 9.28.5 National Hockey League Recent Developments
- 9.29 Sunkist Growers
- 9.29.1 Sunkist Growers Licensed Merchandise Basic Information
- 9.29.2 Sunkist Growers Licensed Merchandise Product Overview
- 9.29.3 Sunkist Growers Licensed Merchandise Product Market Performance
- 9.29.4 Sunkist Growers Business Overview
- 9.29.5 Sunkist Growers Recent Developments
- 9.30 WWE
- 9.30.1 WWE Licensed Merchandise Basic Information
- 9.30.2 WWE Licensed Merchandise Product Overview
- 9.30.3 WWE Licensed Merchandise Product Market Performance
- 9.30.4 WWE Business Overview
- 9.30.5 WWE Recent Developments
- 10 Licensed Merchandise Regional Market Forecast
- 10.1 Global Licensed Merchandise Market Size Forecast
- 10.2 Global Licensed Merchandise Market Forecast by Region
- 10.2.1 North America Market Size Forecast by Country
- 10.2.2 Europe Licensed Merchandise Market Size Forecast by Country
- 10.2.3 Asia Pacific Licensed Merchandise Market Size Forecast by Region
- 10.2.4 South America Licensed Merchandise Market Size Forecast by Country
- 10.2.5 Middle East and Africa Forecasted Consumption of Licensed Merchandise by Country
- 11 Forecast Market by Type and by Application (2024-2029)
- 11.1 Global Licensed Merchandise Market Forecast by Type (2024-2029)
- 11.2 Global Licensed Merchandise Market Forecast by Application (2024-2029)
- 12 Conclusion and Key Findings
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