Global DSP Demand Side Platform Market Research Report 2023(Status and Outlook)


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Global DSP Demand Side Platform Market Research Report 2023(Status and Outlook)



Report Overview

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

The Global DSP Demand Side Platform Market Size was estimated at USD 10970.00 million in 2022 and is projected to reach USD 43876.56 million by 2029, exhibiting a CAGR of 21.90% during the forecast period.

Bosson Research’s latest report provides a deep insight into the global DSP Demand Side Platform market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global DSP Demand Side Platform Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the DSP Demand Side Platform market in any manner.

Global DSP Demand Side Platform Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Criteo

Double Click (Google)

Facebook Ads Manager

Adobe

Trade Desk

Amazon (AAP)

Appnexus

Roku

Mediamath

SocioMatic

Zeta Global

Verizon Media

AdForm

Amobee

Centro Inc

Market Segmentation (by Type)

RTB

PPB

DSP (Demand-Side Platform)

Market Segmentation (by Application)

BFSI

IT & Telecom

Automotive

Retail

Health Care

Energy

Industrial

Education

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the DSP Demand Side Platform Market

Overview of the regional outlook of the DSP Demand Side Platform Market:

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value (USD Billion) data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

6-month post-sales analyst support

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the DSP Demand Side Platform Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of DSP Demand Side Platform
1.2 Key Market Segments
1.2.1 DSP Demand Side Platform Segment by Type
1.2.2 DSP Demand Side Platform Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 DSP Demand Side Platform Market Overview
2.1 Global DSP Demand Side Platform Market Size (M USD) Estimates and Forecasts (2018-2029)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 DSP Demand Side Platform Market Competitive Landscape
3.1 Global DSP Demand Side Platform Revenue Market Share by Manufacturers (2018-2023)
3.2 DSP Demand Side Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Manufacturers DSP Demand Side Platform Sales Sites, Area Served, Service Type
3.4 DSP Demand Side Platform Market Competitive Situation and Trends
3.4.1 DSP Demand Side Platform Market Concentration Rate
3.4.2 Global 5 and 10 Largest DSP Demand Side Platform Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 DSP Demand Side Platform Value Chain Analysis
4.1 DSP Demand Side Platform Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of DSP Demand Side Platform Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 DSP Demand Side Platform Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global DSP Demand Side Platform Market Size Market Share by Type (2018-2023)
6.3 Global DSP Demand Side Platform Sales Growth Rate by Type (2019-2023)
7 DSP Demand Side Platform Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global DSP Demand Side Platform Market Size (M USD) by Application (2018-2023)
7.3 Global DSP Demand Side Platform Sales Growth Rate by Application (2019-2023)
8 DSP Demand Side Platform Market Segmentation by Region
8.1 Global DSP Demand Side Platform Market Size by Region
8.1.1 Global DSP Demand Side Platform Market Size by Region
8.1.2 Global DSP Demand Side Platform Market Share by Region
8.2 North America
8.2.1 North America DSP Demand Side Platform Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe DSP Demand Side Platform Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific DSP Demand Side Platform Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America DSP Demand Side Platform Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa DSP Demand Side Platform Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Criteo
9.1.1 Criteo DSP Demand Side Platform Basic Information
9.1.2 Criteo DSP Demand Side Platform Product Overview
9.1.3 Criteo DSP Demand Side Platform Product Market Performance
9.1.4 Criteo Business Overview
9.1.5 Criteo DSP Demand Side Platform SWOT Analysis
9.1.6 Criteo Recent Developments
9.2 Double Click (Google)
9.2.1 Double Click (Google) DSP Demand Side Platform Basic Information
9.2.2 Double Click (Google) DSP Demand Side Platform Product Overview
9.2.3 Double Click (Google) DSP Demand Side Platform Product Market Performance
9.2.4 Double Click (Google) Business Overview
9.2.5 Double Click (Google) DSP Demand Side Platform SWOT Analysis
9.2.6 Double Click (Google) Recent Developments
9.3 Facebook Ads Manager
9.3.1 Facebook Ads Manager DSP Demand Side Platform Basic Information
9.3.2 Facebook Ads Manager DSP Demand Side Platform Product Overview
9.3.3 Facebook Ads Manager DSP Demand Side Platform Product Market Performance
9.3.4 Facebook Ads Manager Business Overview
9.3.5 Facebook Ads Manager DSP Demand Side Platform SWOT Analysis
9.3.6 Facebook Ads Manager Recent Developments
9.4 Adobe
9.4.1 Adobe DSP Demand Side Platform Basic Information
9.4.2 Adobe DSP Demand Side Platform Product Overview
9.4.3 Adobe DSP Demand Side Platform Product Market Performance
9.4.4 Adobe Business Overview
9.4.5 Adobe Recent Developments
9.5 Trade Desk
9.5.1 Trade Desk DSP Demand Side Platform Basic Information
9.5.2 Trade Desk DSP Demand Side Platform Product Overview
9.5.3 Trade Desk DSP Demand Side Platform Product Market Performance
9.5.4 Trade Desk Business Overview
9.5.5 Trade Desk Recent Developments
9.6 Amazon (AAP)
9.6.1 Amazon (AAP) DSP Demand Side Platform Basic Information
9.6.2 Amazon (AAP) DSP Demand Side Platform Product Overview
9.6.3 Amazon (AAP) DSP Demand Side Platform Product Market Performance
9.6.4 Amazon (AAP) Business Overview
9.6.5 Amazon (AAP) Recent Developments
9.7 Appnexus
9.7.1 Appnexus DSP Demand Side Platform Basic Information
9.7.2 Appnexus DSP Demand Side Platform Product Overview
9.7.3 Appnexus DSP Demand Side Platform Product Market Performance
9.7.4 Appnexus Business Overview
9.7.5 Appnexus Recent Developments
9.8 Roku
9.8.1 Roku DSP Demand Side Platform Basic Information
9.8.2 Roku DSP Demand Side Platform Product Overview
9.8.3 Roku DSP Demand Side Platform Product Market Performance
9.8.4 Roku Business Overview
9.8.5 Roku Recent Developments
9.9 Mediamath
9.9.1 Mediamath DSP Demand Side Platform Basic Information
9.9.2 Mediamath DSP Demand Side Platform Product Overview
9.9.3 Mediamath DSP Demand Side Platform Product Market Performance
9.9.4 Mediamath Business Overview
9.9.5 Mediamath Recent Developments
9.10 SocioMatic
9.10.1 SocioMatic DSP Demand Side Platform Basic Information
9.10.2 SocioMatic DSP Demand Side Platform Product Overview
9.10.3 SocioMatic DSP Demand Side Platform Product Market Performance
9.10.4 SocioMatic Business Overview
9.10.5 SocioMatic Recent Developments
9.11 Zeta Global
9.11.1 Zeta Global DSP Demand Side Platform Basic Information
9.11.2 Zeta Global DSP Demand Side Platform Product Overview
9.11.3 Zeta Global DSP Demand Side Platform Product Market Performance
9.11.4 Zeta Global Business Overview
9.11.5 Zeta Global Recent Developments
9.12 Verizon Media
9.12.1 Verizon Media DSP Demand Side Platform Basic Information
9.12.2 Verizon Media DSP Demand Side Platform Product Overview
9.12.3 Verizon Media DSP Demand Side Platform Product Market Performance
9.12.4 Verizon Media Business Overview
9.12.5 Verizon Media Recent Developments
9.13 AdForm
9.13.1 AdForm DSP Demand Side Platform Basic Information
9.13.2 AdForm DSP Demand Side Platform Product Overview
9.13.3 AdForm DSP Demand Side Platform Product Market Performance
9.13.4 AdForm Business Overview
9.13.5 AdForm Recent Developments
9.14 Amobee
9.14.1 Amobee DSP Demand Side Platform Basic Information
9.14.2 Amobee DSP Demand Side Platform Product Overview
9.14.3 Amobee DSP Demand Side Platform Product Market Performance
9.14.4 Amobee Business Overview
9.14.5 Amobee Recent Developments
9.15 Centro Inc
9.15.1 Centro Inc DSP Demand Side Platform Basic Information
9.15.2 Centro Inc DSP Demand Side Platform Product Overview
9.15.3 Centro Inc DSP Demand Side Platform Product Market Performance
9.15.4 Centro Inc Business Overview
9.15.5 Centro Inc Recent Developments
10 DSP Demand Side Platform Regional Market Forecast
10.1 Global DSP Demand Side Platform Market Size Forecast
10.2 Global DSP Demand Side Platform Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe DSP Demand Side Platform Market Size Forecast by Country
10.2.3 Asia Pacific DSP Demand Side Platform Market Size Forecast by Region
10.2.4 South America DSP Demand Side Platform Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of DSP Demand Side Platform by Country
11 Forecast Market by Type and by Application (2024-2029)
11.1 Global DSP Demand Side Platform Market Forecast by Type (2024-2029)
11.2 Global DSP Demand Side Platform Market Forecast by Application (2024-2029)
12 Conclusion and Key Findings

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