Global Brand Licensing Market Research Report 2023(Status and Outlook)
Report Overview
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a brand licensing transaction, an artist, designer, trademark owner or celebrity (the ""licensor"") grants a license to a manufacturer or retailer (the ""licensee"") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
The Global Brand Licensing Market Size was estimated at USD 275940.00 million in 2022 and is projected to reach USD 370514.17 million by 2029, exhibiting a CAGR of 4.30% during the forecast period.
Bosson Research’s latest report provides a deep insight into the global Brand Licensing market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Brand Licensing Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Brand Licensing market in any manner.
Global Brand Licensing Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Market Segmentation (by Type)
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Market Segmentation (by Application)
Automotive
Furniture
Machinery
Electronics
Other
Geographic Segmentation
North America (USA, Canada, Mexico)
Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
South America (Brazil, Argentina, Columbia, Rest of South America)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
Industry drivers, restraints, and opportunities covered in the study
Neutral perspective on the market performance
Recent industry trends and developments
Competitive landscape & strategies of key players
Potential & niche segments and regions exhibiting promising growth covered
Historical, current, and projected market size, in terms of value
In-depth analysis of the Brand Licensing Market
Overview of the regional outlook of the Brand Licensing Market:
Key Reasons to Buy this Report:
Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
This enables you to anticipate market changes to remain ahead of your competitors
- 1 Research Methodology and Statistical Scope
- 1.1 Market Definition and Statistical Scope of Brand Licensing
- 1.2 Key Market Segments
- 1.2.1 Brand Licensing Segment by Type
- 1.2.2 Brand Licensing Segment by Application
- 1.3 Methodology & Sources of Information
- 1.3.1 Research Methodology
- 1.3.2 Research Process
- 1.3.3 Market Breakdown and Data Triangulation
- 1.3.4 Base Year
- 1.3.5 Report Assumptions & Caveats
- 2 Brand Licensing Market Overview
- 2.1 Global Brand Licensing Market Size (M USD) Estimates and Forecasts (2018-2029)
- 2.2 Market Segment Executive Summary
- 2.3 Global Market Size by Region
- 3 Brand Licensing Market Competitive Landscape
- 3.1 Global Brand Licensing Revenue Market Share by Manufacturers (2018-2023)
- 3.2 Brand Licensing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 3.3 Manufacturers Brand Licensing Sales Sites, Area Served, Service Type
- 3.4 Brand Licensing Market Competitive Situation and Trends
- 3.4.1 Brand Licensing Market Concentration Rate
- 3.4.2 Global 5 and 10 Largest Brand Licensing Players Market Share by Revenue
- 3.4.3 Mergers & Acquisitions, Expansion
- 4 Brand Licensing Value Chain Analysis
- 4.1 Brand Licensing Value Chain Analysis
- 4.2 Midstream Market Analysis
- 4.3 Downstream Customer Analysis
- 5 The Development and Dynamics of Brand Licensing Market
- 5.1 Key Development Trends
- 5.2 Driving Factors
- 5.3 Market Challenges
- 5.4 Market Restraints
- 5.5 Industry News
- 5.5.1 Mergers & Acquisitions
- 5.5.2 Expansions
- 5.5.3 Collaboration/Supply Contracts
- 5.6 Industry Policies
- 6 Brand Licensing Market Segmentation by Type
- 6.1 Evaluation Matrix of Segment Market Development Potential (Type)
- 6.2 Global Brand Licensing Market Size Market Share by Type (2018-2023)
- 6.3 Global Brand Licensing Sales Growth Rate by Type (2019-2023)
- 7 Brand Licensing Market Segmentation by Application
- 7.1 Evaluation Matrix of Segment Market Development Potential (Application)
- 7.2 Global Brand Licensing Market Size (M USD) by Application (2018-2023)
- 7.3 Global Brand Licensing Sales Growth Rate by Application (2019-2023)
- 8 Brand Licensing Market Segmentation by Region
- 8.1 Global Brand Licensing Market Size by Region
- 8.1.1 Global Brand Licensing Market Size by Region
- 8.1.2 Global Brand Licensing Market Share by Region
- 8.2 North America
- 8.2.1 North America Brand Licensing Market Size by Country
- 8.2.2 U.S.
- 8.2.3 Canada
- 8.2.4 Mexico
- 8.3 Europe
- 8.3.1 Europe Brand Licensing Market Size by Country
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 U.K.
- 8.3.5 Italy
- 8.3.6 Russia
- 8.4 Asia Pacific
- 8.4.1 Asia Pacific Brand Licensing Market Size by Region
- 8.4.2 China
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 India
- 8.4.6 Southeast Asia
- 8.5 South America
- 8.5.1 South America Brand Licensing Market Size by Country
- 8.5.2 Brazil
- 8.5.3 Argentina
- 8.5.4 Columbia
- 8.6 Middle East and Africa
- 8.6.1 Middle East and Africa Brand Licensing Market Size by Region
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
- 8.6.4 Egypt
- 8.6.5 Nigeria
- 8.6.6 South Africa
- 9 Key Companies Profile
- 9.1 The Walt Disney Company
- 9.1.1 The Walt Disney Company Brand Licensing Basic Information
- 9.1.2 The Walt Disney Company Brand Licensing Product Overview
- 9.1.3 The Walt Disney Company Brand Licensing Product Market Performance
- 9.1.4 The Walt Disney Company Business Overview
- 9.1.5 The Walt Disney Company Brand Licensing SWOT Analysis
- 9.1.6 The Walt Disney Company Recent Developments
- 9.2 Meredith Corporation
- 9.2.1 Meredith Corporation Brand Licensing Basic Information
- 9.2.2 Meredith Corporation Brand Licensing Product Overview
- 9.2.3 Meredith Corporation Brand Licensing Product Market Performance
- 9.2.4 Meredith Corporation Business Overview
- 9.2.5 Meredith Corporation Brand Licensing SWOT Analysis
- 9.2.6 Meredith Corporation Recent Developments
- 9.3 PVH Corp.
- 9.3.1 PVH Corp. Brand Licensing Basic Information
- 9.3.2 PVH Corp. Brand Licensing Product Overview
- 9.3.3 PVH Corp. Brand Licensing Product Market Performance
- 9.3.4 PVH Corp. Business Overview
- 9.3.5 PVH Corp. Brand Licensing SWOT Analysis
- 9.3.6 PVH Corp. Recent Developments
- 9.4 Iconix Brand Group
- 9.4.1 Iconix Brand Group Brand Licensing Basic Information
- 9.4.2 Iconix Brand Group Brand Licensing Product Overview
- 9.4.3 Iconix Brand Group Brand Licensing Product Market Performance
- 9.4.4 Iconix Brand Group Business Overview
- 9.4.5 Iconix Brand Group Recent Developments
- 9.5 Authentic Brands Group
- 9.5.1 Authentic Brands Group Brand Licensing Basic Information
- 9.5.2 Authentic Brands Group Brand Licensing Product Overview
- 9.5.3 Authentic Brands Group Brand Licensing Product Market Performance
- 9.5.4 Authentic Brands Group Business Overview
- 9.5.5 Authentic Brands Group Recent Developments
- 9.6 Universal Brand Development
- 9.6.1 Universal Brand Development Brand Licensing Basic Information
- 9.6.2 Universal Brand Development Brand Licensing Product Overview
- 9.6.3 Universal Brand Development Brand Licensing Product Market Performance
- 9.6.4 Universal Brand Development Business Overview
- 9.6.5 Universal Brand Development Recent Developments
- 9.7 Nickelodeon (ViacomCBS)
- 9.7.1 Nickelodeon (ViacomCBS) Brand Licensing Basic Information
- 9.7.2 Nickelodeon (ViacomCBS) Brand Licensing Product Overview
- 9.7.3 Nickelodeon (ViacomCBS) Brand Licensing Product Market Performance
- 9.7.4 Nickelodeon (ViacomCBS) Business Overview
- 9.7.5 Nickelodeon (ViacomCBS) Recent Developments
- 9.8 Major League Baseball
- 9.8.1 Major League Baseball Brand Licensing Basic Information
- 9.8.2 Major League Baseball Brand Licensing Product Overview
- 9.8.3 Major League Baseball Brand Licensing Product Market Performance
- 9.8.4 Major League Baseball Business Overview
- 9.8.5 Major League Baseball Recent Developments
- 9.9 Learfield IMG College
- 9.9.1 Learfield IMG College Brand Licensing Basic Information
- 9.9.2 Learfield IMG College Brand Licensing Product Overview
- 9.9.3 Learfield IMG College Brand Licensing Product Market Performance
- 9.9.4 Learfield IMG College Business Overview
- 9.9.5 Learfield IMG College Recent Developments
- 9.10 Sanrio
- 9.10.1 Sanrio Brand Licensing Basic Information
- 9.10.2 Sanrio Brand Licensing Product Overview
- 9.10.3 Sanrio Brand Licensing Product Market Performance
- 9.10.4 Sanrio Business Overview
- 9.10.5 Sanrio Recent Developments
- 9.11 Sequential Brands Group
- 9.11.1 Sequential Brands Group Brand Licensing Basic Information
- 9.11.2 Sequential Brands Group Brand Licensing Product Overview
- 9.11.3 Sequential Brands Group Brand Licensing Product Market Performance
- 9.11.4 Sequential Brands Group Business Overview
- 9.11.5 Sequential Brands Group Recent Developments
- 9.12 Hasbro
- 9.12.1 Hasbro Brand Licensing Basic Information
- 9.12.2 Hasbro Brand Licensing Product Overview
- 9.12.3 Hasbro Brand Licensing Product Market Performance
- 9.12.4 Hasbro Business Overview
- 9.12.5 Hasbro Recent Developments
- 9.13 General Motors
- 9.13.1 General Motors Brand Licensing Basic Information
- 9.13.2 General Motors Brand Licensing Product Overview
- 9.13.3 General Motors Brand Licensing Product Market Performance
- 9.13.4 General Motors Business Overview
- 9.13.5 General Motors Recent Developments
- 9.14 National Basketball Association
- 9.14.1 National Basketball Association Brand Licensing Basic Information
- 9.14.2 National Basketball Association Brand Licensing Product Overview
- 9.14.3 National Basketball Association Brand Licensing Product Market Performance
- 9.14.4 National Basketball Association Business Overview
- 9.14.5 National Basketball Association Recent Developments
- 9.15 Electrolux
- 9.15.1 Electrolux Brand Licensing Basic Information
- 9.15.2 Electrolux Brand Licensing Product Overview
- 9.15.3 Electrolux Brand Licensing Product Market Performance
- 9.15.4 Electrolux Business Overview
- 9.15.5 Electrolux Recent Developments
- 9.16 National Football League
- 9.16.1 National Football League Brand Licensing Basic Information
- 9.16.2 National Football League Brand Licensing Product Overview
- 9.16.3 National Football League Brand Licensing Product Market Performance
- 9.16.4 National Football League Business Overview
- 9.16.5 National Football League Recent Developments
- 9.17 WarnerMedia
- 9.17.1 WarnerMedia Brand Licensing Basic Information
- 9.17.2 WarnerMedia Brand Licensing Product Overview
- 9.17.3 WarnerMedia Brand Licensing Product Market Performance
- 9.17.4 WarnerMedia Business Overview
- 9.17.5 WarnerMedia Recent Developments
- 9.18 The Pokémon Company International
- 9.18.1 The Pokémon Company International Brand Licensing Basic Information
- 9.18.2 The Pokémon Company International Brand Licensing Product Overview
- 9.18.3 The Pokémon Company International Brand Licensing Product Market Performance
- 9.18.4 The Pokémon Company International Business Overview
- 9.18.5 The Pokémon Company International Recent Developments
- 9.19 Procter andamp; Gamble
- 9.19.1 Procter andamp; Gamble Brand Licensing Basic Information
- 9.19.2 Procter andamp; Gamble Brand Licensing Product Overview
- 9.19.3 Procter andamp; Gamble Brand Licensing Product Market Performance
- 9.19.4 Procter andamp; Gamble Business Overview
- 9.19.5 Procter andamp; Gamble Recent Developments
- 9.20 Ferrari
- 9.20.1 Ferrari Brand Licensing Basic Information
- 9.20.2 Ferrari Brand Licensing Product Overview
- 9.20.3 Ferrari Brand Licensing Product Market Performance
- 9.20.4 Ferrari Business Overview
- 9.20.5 Ferrari Recent Developments
- 9.21 Ralph Lauren
- 9.21.1 Ralph Lauren Brand Licensing Basic Information
- 9.21.2 Ralph Lauren Brand Licensing Product Overview
- 9.21.3 Ralph Lauren Brand Licensing Product Market Performance
- 9.21.4 Ralph Lauren Business Overview
- 9.21.5 Ralph Lauren Recent Developments
- 9.22 Mattel
- 9.22.1 Mattel Brand Licensing Basic Information
- 9.22.2 Mattel Brand Licensing Product Overview
- 9.22.3 Mattel Brand Licensing Product Market Performance
- 9.22.4 Mattel Business Overview
- 9.22.5 Mattel Recent Developments
- 9.23 Ford Motor Company
- 9.23.1 Ford Motor Company Brand Licensing Basic Information
- 9.23.2 Ford Motor Company Brand Licensing Product Overview
- 9.23.3 Ford Motor Company Brand Licensing Product Market Performance
- 9.23.4 Ford Motor Company Business Overview
- 9.23.5 Ford Motor Company Recent Developments
- 9.24 BBC Worldwide
- 9.24.1 BBC Worldwide Brand Licensing Basic Information
- 9.24.2 BBC Worldwide Brand Licensing Product Overview
- 9.24.3 BBC Worldwide Brand Licensing Product Market Performance
- 9.24.4 BBC Worldwide Business Overview
- 9.24.5 BBC Worldwide Recent Developments
- 9.25 The Hershey Company
- 9.25.1 The Hershey Company Brand Licensing Basic Information
- 9.25.2 The Hershey Company Brand Licensing Product Overview
- 9.25.3 The Hershey Company Brand Licensing Product Market Performance
- 9.25.4 The Hershey Company Business Overview
- 9.25.5 The Hershey Company Recent Developments
- 9.26 Stanley Black andamp; Decker
- 9.26.1 Stanley Black andamp; Decker Brand Licensing Basic Information
- 9.26.2 Stanley Black andamp; Decker Brand Licensing Product Overview
- 9.26.3 Stanley Black andamp; Decker Brand Licensing Product Market Performance
- 9.26.4 Stanley Black andamp; Decker Business Overview
- 9.26.5 Stanley Black andamp; Decker Recent Developments
- 9.27 PGA Tour
- 9.27.1 PGA Tour Brand Licensing Basic Information
- 9.27.2 PGA Tour Brand Licensing Product Overview
- 9.27.3 PGA Tour Brand Licensing Product Market Performance
- 9.27.4 PGA Tour Business Overview
- 9.27.5 PGA Tour Recent Developments
- 9.28 National Hockey League
- 9.28.1 National Hockey League Brand Licensing Basic Information
- 9.28.2 National Hockey League Brand Licensing Product Overview
- 9.28.3 National Hockey League Brand Licensing Product Market Performance
- 9.28.4 National Hockey League Business Overview
- 9.28.5 National Hockey League Recent Developments
- 9.29 Sunkist Growers
- 9.29.1 Sunkist Growers Brand Licensing Basic Information
- 9.29.2 Sunkist Growers Brand Licensing Product Overview
- 9.29.3 Sunkist Growers Brand Licensing Product Market Performance
- 9.29.4 Sunkist Growers Business Overview
- 9.29.5 Sunkist Growers Recent Developments
- 9.30 WWE
- 9.30.1 WWE Brand Licensing Basic Information
- 9.30.2 WWE Brand Licensing Product Overview
- 9.30.3 WWE Brand Licensing Product Market Performance
- 9.30.4 WWE Business Overview
- 9.30.5 WWE Recent Developments
- 10 Brand Licensing Regional Market Forecast
- 10.1 Global Brand Licensing Market Size Forecast
- 10.2 Global Brand Licensing Market Forecast by Region
- 10.2.1 North America Market Size Forecast by Country
- 10.2.2 Europe Brand Licensing Market Size Forecast by Country
- 10.2.3 Asia Pacific Brand Licensing Market Size Forecast by Region
- 10.2.4 South America Brand Licensing Market Size Forecast by Country
- 10.2.5 Middle East and Africa Forecasted Consumption of Brand Licensing by Country
- 11 Forecast Market by Type and by Application (2024-2029)
- 11.1 Global Brand Licensing Market Forecast by Type (2024-2029)
- 11.2 Global Brand Licensing Market Forecast by Application (2024-2029)
- 12 Conclusion and Key Findings
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