Global Marketing Automation Tools Market Research Report 2024(Status and Outlook)

Global Marketing Automation Tools Market Research Report 2024(Status and Outlook)



Report Overview:

Marketing automation tools is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behavior and campaign performance. No longer experimental technology, marketing automation tools are now an essential resource for B2C and B2B marketing and sales departments looking to grow their business.

The Global Marketing Automation Tools Market Size was estimated at USD 3865.17 million in 2023 and is projected to reach USD 9223.93 million by 2029, exhibiting a CAGR of 15.60% during the forecast period.

This report provides a deep insight into the global Marketing Automation Tools market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Marketing Automation Tools Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Marketing Automation Tools market in any manner.

Global Marketing Automation Tools Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Act-On Software

Adobe Systems

Aprimo

Cognizant

ETrigue

GreenRope

Hatchbuck

HubSpot

IBM

IContact

Infusionsoft

LeadSquared

MarcomCentral

Marketo

Oracle

Salesforce

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Market Segmentation (by Type)

Campaign Management

Email Marketing

Mobile Application

Inbound Marketing

Lead Nurturing and Lead Scoring

Reporting and Analytics

Social Media Marketing

Others

Market Segmentation (by Application)

Large Enterprise

SMB

Geographic Segmentation
  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Marketing Automation Tools Market
  • Overview of the regional outlook of the Marketing Automation Tools Market:
Key Reasons to Buy this Report:
  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Note: this report may need to undergo a final check or review and this could take about 48 hours.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Marketing Automation Tools Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Marketing Automation Tools
1.2 Key Market Segments
1.2.1 Marketing Automation Tools Segment by Type
1.2.2 Marketing Automation Tools Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Marketing Automation Tools Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Marketing Automation Tools Market Competitive Landscape
3.1 Global Marketing Automation Tools Revenue Market Share by Company (2019-2024)
3.2 Marketing Automation Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Marketing Automation Tools Market Size Sites, Area Served, Product Type
3.4 Marketing Automation Tools Market Competitive Situation and Trends
3.4.1 Marketing Automation Tools Market Concentration Rate
3.4.2 Global 5 and 10 Largest Marketing Automation Tools Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Marketing Automation Tools Value Chain Analysis
4.1 Marketing Automation Tools Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Marketing Automation Tools Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Marketing Automation Tools Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Marketing Automation Tools Market Size Market Share by Type (2019-2024)
6.3 Global Marketing Automation Tools Market Size Growth Rate by Type (2019-2024)
7 Marketing Automation Tools Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Marketing Automation Tools Market Size (M USD) by Application (2019-2024)
7.3 Global Marketing Automation Tools Market Size Growth Rate by Application (2019-2024)
8 Marketing Automation Tools Market Segmentation by Region
8.1 Global Marketing Automation Tools Market Size by Region
8.1.1 Global Marketing Automation Tools Market Size by Region
8.1.2 Global Marketing Automation Tools Market Size Market Share by Region
8.2 North America
8.2.1 North America Marketing Automation Tools Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Marketing Automation Tools Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Marketing Automation Tools Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Marketing Automation Tools Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Marketing Automation Tools Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Act-On Software
9.1.1 Act-On Software Marketing Automation Tools Basic Information
9.1.2 Act-On Software Marketing Automation Tools Product Overview
9.1.3 Act-On Software Marketing Automation Tools Product Market Performance
9.1.4 Act-On Software Marketing Automation Tools SWOT Analysis
9.1.5 Act-On Software Business Overview
9.1.6 Act-On Software Recent Developments
9.2 Adobe Systems
9.2.1 Adobe Systems Marketing Automation Tools Basic Information
9.2.2 Adobe Systems Marketing Automation Tools Product Overview
9.2.3 Adobe Systems Marketing Automation Tools Product Market Performance
9.2.4 Act-On Software Marketing Automation Tools SWOT Analysis
9.2.5 Adobe Systems Business Overview
9.2.6 Adobe Systems Recent Developments
9.3 Aprimo
9.3.1 Aprimo Marketing Automation Tools Basic Information
9.3.2 Aprimo Marketing Automation Tools Product Overview
9.3.3 Aprimo Marketing Automation Tools Product Market Performance
9.3.4 Act-On Software Marketing Automation Tools SWOT Analysis
9.3.5 Aprimo Business Overview
9.3.6 Aprimo Recent Developments
9.4 Cognizant
9.4.1 Cognizant Marketing Automation Tools Basic Information
9.4.2 Cognizant Marketing Automation Tools Product Overview
9.4.3 Cognizant Marketing Automation Tools Product Market Performance
9.4.4 Cognizant Business Overview
9.4.5 Cognizant Recent Developments
9.5 ETrigue
9.5.1 ETrigue Marketing Automation Tools Basic Information
9.5.2 ETrigue Marketing Automation Tools Product Overview
9.5.3 ETrigue Marketing Automation Tools Product Market Performance
9.5.4 ETrigue Business Overview
9.5.5 ETrigue Recent Developments
9.6 GreenRope
9.6.1 GreenRope Marketing Automation Tools Basic Information
9.6.2 GreenRope Marketing Automation Tools Product Overview
9.6.3 GreenRope Marketing Automation Tools Product Market Performance
9.6.4 GreenRope Business Overview
9.6.5 GreenRope Recent Developments
9.7 Hatchbuck
9.7.1 Hatchbuck Marketing Automation Tools Basic Information
9.7.2 Hatchbuck Marketing Automation Tools Product Overview
9.7.3 Hatchbuck Marketing Automation Tools Product Market Performance
9.7.4 Hatchbuck Business Overview
9.7.5 Hatchbuck Recent Developments
9.8 HubSpot
9.8.1 HubSpot Marketing Automation Tools Basic Information
9.8.2 HubSpot Marketing Automation Tools Product Overview
9.8.3 HubSpot Marketing Automation Tools Product Market Performance
9.8.4 HubSpot Business Overview
9.8.5 HubSpot Recent Developments
9.9 IBM
9.9.1 IBM Marketing Automation Tools Basic Information
9.9.2 IBM Marketing Automation Tools Product Overview
9.9.3 IBM Marketing Automation Tools Product Market Performance
9.9.4 IBM Business Overview
9.9.5 IBM Recent Developments
9.10 IContact
9.10.1 IContact Marketing Automation Tools Basic Information
9.10.2 IContact Marketing Automation Tools Product Overview
9.10.3 IContact Marketing Automation Tools Product Market Performance
9.10.4 IContact Business Overview
9.10.5 IContact Recent Developments
9.11 Infusionsoft
9.11.1 Infusionsoft Marketing Automation Tools Basic Information
9.11.2 Infusionsoft Marketing Automation Tools Product Overview
9.11.3 Infusionsoft Marketing Automation Tools Product Market Performance
9.11.4 Infusionsoft Business Overview
9.11.5 Infusionsoft Recent Developments
9.12 LeadSquared
9.12.1 LeadSquared Marketing Automation Tools Basic Information
9.12.2 LeadSquared Marketing Automation Tools Product Overview
9.12.3 LeadSquared Marketing Automation Tools Product Market Performance
9.12.4 LeadSquared Business Overview
9.12.5 LeadSquared Recent Developments
9.13 MarcomCentral
9.13.1 MarcomCentral Marketing Automation Tools Basic Information
9.13.2 MarcomCentral Marketing Automation Tools Product Overview
9.13.3 MarcomCentral Marketing Automation Tools Product Market Performance
9.13.4 MarcomCentral Business Overview
9.13.5 MarcomCentral Recent Developments
9.14 Marketo
9.14.1 Marketo Marketing Automation Tools Basic Information
9.14.2 Marketo Marketing Automation Tools Product Overview
9.14.3 Marketo Marketing Automation Tools Product Market Performance
9.14.4 Marketo Business Overview
9.14.5 Marketo Recent Developments
9.15 Oracle
9.15.1 Oracle Marketing Automation Tools Basic Information
9.15.2 Oracle Marketing Automation Tools Product Overview
9.15.3 Oracle Marketing Automation Tools Product Market Performance
9.15.4 Oracle Business Overview
9.15.5 Oracle Recent Developments
9.16 Salesforce
9.16.1 Salesforce Marketing Automation Tools Basic Information
9.16.2 Salesforce Marketing Automation Tools Product Overview
9.16.3 Salesforce Marketing Automation Tools Product Market Performance
9.16.4 Salesforce Business Overview
9.16.5 Salesforce Recent Developments
9.17 Salesfusion
9.17.1 Salesfusion Marketing Automation Tools Basic Information
9.17.2 Salesfusion Marketing Automation Tools Product Overview
9.17.3 Salesfusion Marketing Automation Tools Product Market Performance
9.17.4 Salesfusion Business Overview
9.17.5 Salesfusion Recent Developments
9.18 SALESmanago
9.18.1 SALESmanago Marketing Automation Tools Basic Information
9.18.2 SALESmanago Marketing Automation Tools Product Overview
9.18.3 SALESmanago Marketing Automation Tools Product Market Performance
9.18.4 SALESmanago Business Overview
9.18.5 SALESmanago Recent Developments
9.19 SAP
9.19.1 SAP Marketing Automation Tools Basic Information
9.19.2 SAP Marketing Automation Tools Product Overview
9.19.3 SAP Marketing Automation Tools Product Market Performance
9.19.4 SAP Business Overview
9.19.5 SAP Recent Developments
9.20 SAS Institute
9.20.1 SAS Institute Marketing Automation Tools Basic Information
9.20.2 SAS Institute Marketing Automation Tools Product Overview
9.20.3 SAS Institute Marketing Automation Tools Product Market Performance
9.20.4 SAS Institute Business Overview
9.20.5 SAS Institute Recent Developments
9.21 SharpSpring
9.21.1 SharpSpring Marketing Automation Tools Basic Information
9.21.2 SharpSpring Marketing Automation Tools Product Overview
9.21.3 SharpSpring Marketing Automation Tools Product Market Performance
9.21.4 SharpSpring Business Overview
9.21.5 SharpSpring Recent Developments
10 Marketing Automation Tools Regional Market Forecast
10.1 Global Marketing Automation Tools Market Size Forecast
10.2 Global Marketing Automation Tools Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Marketing Automation Tools Market Size Forecast by Country
10.2.3 Asia Pacific Marketing Automation Tools Market Size Forecast by Region
10.2.4 South America Marketing Automation Tools Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Marketing Automation Tools by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Marketing Automation Tools Market Forecast by Type (2025-2030)
11.2 Global Marketing Automation Tools Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings

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