Global Marketing Automation Software Market Research Report 2024(Status and Outlook)

Global Marketing Automation Software Market Research Report 2024(Status and Outlook)



Report Overview:

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

The Global Marketing Automation Software Market Size was estimated at USD 3869.20 million in 2023 and is projected to reach USD 9378.25 million by 2029, exhibiting a CAGR of 15.90% during the forecast period.

This report provides a deep insight into the global Marketing Automation Software market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Marketing Automation Software Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Marketing Automation Software market in any manner.

Global Marketing Automation Software Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

HubSpot

Marketo

Act-On Software

Salesforce

Adobe Systems

Oracle

Infusionsoft

IBM

Cognizant

ETrigue

GreenRope

Hatchbuck

IContact

LeadSquared

MarcomCentral

Salesfusion

SALESmanago

SAP

SAS Institute

SharpSpring

Aprimo

Market Segmentation (by Type)

Campaign Management

Email Marketing

Mobile Application

Inbound Marketing

Lead Nurturing and Lead Scoring

Reporting and Analytics

Social Media Marketing

Others

Market Segmentation (by Application)

Large Enterprises

Small and Mid-sized Enterprises (SMEs)

Geographic Segmentation
  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Marketing Automation Software Market
  • Overview of the regional outlook of the Marketing Automation Software Market:
Key Reasons to Buy this Report:
  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Note: this report may need to undergo a final check or review and this could take about 48 hours.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Marketing Automation Software Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Marketing Automation Software
1.2 Key Market Segments
1.2.1 Marketing Automation Software Segment by Type
1.2.2 Marketing Automation Software Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Marketing Automation Software Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Marketing Automation Software Market Competitive Landscape
3.1 Global Marketing Automation Software Revenue Market Share by Company (2019-2024)
3.2 Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Marketing Automation Software Market Size Sites, Area Served, Product Type
3.4 Marketing Automation Software Market Competitive Situation and Trends
3.4.1 Marketing Automation Software Market Concentration Rate
3.4.2 Global 5 and 10 Largest Marketing Automation Software Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Marketing Automation Software Value Chain Analysis
4.1 Marketing Automation Software Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Marketing Automation Software Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Marketing Automation Software Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Marketing Automation Software Market Size Market Share by Type (2019-2024)
6.3 Global Marketing Automation Software Market Size Growth Rate by Type (2019-2024)
7 Marketing Automation Software Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Marketing Automation Software Market Size (M USD) by Application (2019-2024)
7.3 Global Marketing Automation Software Market Size Growth Rate by Application (2019-2024)
8 Marketing Automation Software Market Segmentation by Region
8.1 Global Marketing Automation Software Market Size by Region
8.1.1 Global Marketing Automation Software Market Size by Region
8.1.2 Global Marketing Automation Software Market Size Market Share by Region
8.2 North America
8.2.1 North America Marketing Automation Software Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Marketing Automation Software Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Marketing Automation Software Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Marketing Automation Software Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Marketing Automation Software Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 HubSpot
9.1.1 HubSpot Marketing Automation Software Basic Information
9.1.2 HubSpot Marketing Automation Software Product Overview
9.1.3 HubSpot Marketing Automation Software Product Market Performance
9.1.4 HubSpot Marketing Automation Software SWOT Analysis
9.1.5 HubSpot Business Overview
9.1.6 HubSpot Recent Developments
9.2 Marketo
9.2.1 Marketo Marketing Automation Software Basic Information
9.2.2 Marketo Marketing Automation Software Product Overview
9.2.3 Marketo Marketing Automation Software Product Market Performance
9.2.4 HubSpot Marketing Automation Software SWOT Analysis
9.2.5 Marketo Business Overview
9.2.6 Marketo Recent Developments
9.3 Act-On Software
9.3.1 Act-On Software Marketing Automation Software Basic Information
9.3.2 Act-On Software Marketing Automation Software Product Overview
9.3.3 Act-On Software Marketing Automation Software Product Market Performance
9.3.4 HubSpot Marketing Automation Software SWOT Analysis
9.3.5 Act-On Software Business Overview
9.3.6 Act-On Software Recent Developments
9.4 Salesforce
9.4.1 Salesforce Marketing Automation Software Basic Information
9.4.2 Salesforce Marketing Automation Software Product Overview
9.4.3 Salesforce Marketing Automation Software Product Market Performance
9.4.4 Salesforce Business Overview
9.4.5 Salesforce Recent Developments
9.5 Adobe Systems
9.5.1 Adobe Systems Marketing Automation Software Basic Information
9.5.2 Adobe Systems Marketing Automation Software Product Overview
9.5.3 Adobe Systems Marketing Automation Software Product Market Performance
9.5.4 Adobe Systems Business Overview
9.5.5 Adobe Systems Recent Developments
9.6 Oracle
9.6.1 Oracle Marketing Automation Software Basic Information
9.6.2 Oracle Marketing Automation Software Product Overview
9.6.3 Oracle Marketing Automation Software Product Market Performance
9.6.4 Oracle Business Overview
9.6.5 Oracle Recent Developments
9.7 Infusionsoft
9.7.1 Infusionsoft Marketing Automation Software Basic Information
9.7.2 Infusionsoft Marketing Automation Software Product Overview
9.7.3 Infusionsoft Marketing Automation Software Product Market Performance
9.7.4 Infusionsoft Business Overview
9.7.5 Infusionsoft Recent Developments
9.8 IBM
9.8.1 IBM Marketing Automation Software Basic Information
9.8.2 IBM Marketing Automation Software Product Overview
9.8.3 IBM Marketing Automation Software Product Market Performance
9.8.4 IBM Business Overview
9.8.5 IBM Recent Developments
9.9 Cognizant
9.9.1 Cognizant Marketing Automation Software Basic Information
9.9.2 Cognizant Marketing Automation Software Product Overview
9.9.3 Cognizant Marketing Automation Software Product Market Performance
9.9.4 Cognizant Business Overview
9.9.5 Cognizant Recent Developments
9.10 ETrigue
9.10.1 ETrigue Marketing Automation Software Basic Information
9.10.2 ETrigue Marketing Automation Software Product Overview
9.10.3 ETrigue Marketing Automation Software Product Market Performance
9.10.4 ETrigue Business Overview
9.10.5 ETrigue Recent Developments
9.11 GreenRope
9.11.1 GreenRope Marketing Automation Software Basic Information
9.11.2 GreenRope Marketing Automation Software Product Overview
9.11.3 GreenRope Marketing Automation Software Product Market Performance
9.11.4 GreenRope Business Overview
9.11.5 GreenRope Recent Developments
9.12 Hatchbuck
9.12.1 Hatchbuck Marketing Automation Software Basic Information
9.12.2 Hatchbuck Marketing Automation Software Product Overview
9.12.3 Hatchbuck Marketing Automation Software Product Market Performance
9.12.4 Hatchbuck Business Overview
9.12.5 Hatchbuck Recent Developments
9.13 IContact
9.13.1 IContact Marketing Automation Software Basic Information
9.13.2 IContact Marketing Automation Software Product Overview
9.13.3 IContact Marketing Automation Software Product Market Performance
9.13.4 IContact Business Overview
9.13.5 IContact Recent Developments
9.14 LeadSquared
9.14.1 LeadSquared Marketing Automation Software Basic Information
9.14.2 LeadSquared Marketing Automation Software Product Overview
9.14.3 LeadSquared Marketing Automation Software Product Market Performance
9.14.4 LeadSquared Business Overview
9.14.5 LeadSquared Recent Developments
9.15 MarcomCentral
9.15.1 MarcomCentral Marketing Automation Software Basic Information
9.15.2 MarcomCentral Marketing Automation Software Product Overview
9.15.3 MarcomCentral Marketing Automation Software Product Market Performance
9.15.4 MarcomCentral Business Overview
9.15.5 MarcomCentral Recent Developments
9.16 Salesfusion
9.16.1 Salesfusion Marketing Automation Software Basic Information
9.16.2 Salesfusion Marketing Automation Software Product Overview
9.16.3 Salesfusion Marketing Automation Software Product Market Performance
9.16.4 Salesfusion Business Overview
9.16.5 Salesfusion Recent Developments
9.17 SALESmanago
9.17.1 SALESmanago Marketing Automation Software Basic Information
9.17.2 SALESmanago Marketing Automation Software Product Overview
9.17.3 SALESmanago Marketing Automation Software Product Market Performance
9.17.4 SALESmanago Business Overview
9.17.5 SALESmanago Recent Developments
9.18 SAP
9.18.1 SAP Marketing Automation Software Basic Information
9.18.2 SAP Marketing Automation Software Product Overview
9.18.3 SAP Marketing Automation Software Product Market Performance
9.18.4 SAP Business Overview
9.18.5 SAP Recent Developments
9.19 SAS Institute
9.19.1 SAS Institute Marketing Automation Software Basic Information
9.19.2 SAS Institute Marketing Automation Software Product Overview
9.19.3 SAS Institute Marketing Automation Software Product Market Performance
9.19.4 SAS Institute Business Overview
9.19.5 SAS Institute Recent Developments
9.20 SharpSpring
9.20.1 SharpSpring Marketing Automation Software Basic Information
9.20.2 SharpSpring Marketing Automation Software Product Overview
9.20.3 SharpSpring Marketing Automation Software Product Market Performance
9.20.4 SharpSpring Business Overview
9.20.5 SharpSpring Recent Developments
9.21 Aprimo
9.21.1 Aprimo Marketing Automation Software Basic Information
9.21.2 Aprimo Marketing Automation Software Product Overview
9.21.3 Aprimo Marketing Automation Software Product Market Performance
9.21.4 Aprimo Business Overview
9.21.5 Aprimo Recent Developments
10 Marketing Automation Software Regional Market Forecast
10.1 Global Marketing Automation Software Market Size Forecast
10.2 Global Marketing Automation Software Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Marketing Automation Software Market Size Forecast by Country
10.2.3 Asia Pacific Marketing Automation Software Market Size Forecast by Region
10.2.4 South America Marketing Automation Software Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Marketing Automation Software by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Marketing Automation Software Market Forecast by Type (2025-2030)
11.2 Global Marketing Automation Software Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings

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