Global Augmented Reality Technology Market Research Report 2024(Status and Outlook)

Global Augmented Reality Technology Market Research Report 2024(Status and Outlook)



Report Overview:

Augmented Reality Technology is a new technology that calculates the position and angle of camera images in real time and adds corresponding images. It is a new technology that integrates real world information and virtual world information seamlessly. The goal of this technology is to put the virtual world in the real world and interact on the screen. This technique was first proposed in 1990. With the improvement of the computing power of portable electronic products, the use of augmented reality is becoming more and more widespread

The Global Augmented Reality Technology Market Size was estimated at USD 350.28 million in 2023 and is projected to reach USD 1511.87 million by 2029, exhibiting a CAGR of 27.60% during the forecast period.

This report provides a deep insight into the global Augmented Reality Technology market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Augmented Reality Technology Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Augmented Reality Technology market in any manner.

Global Augmented Reality Technology Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Microsoft

Magic Leap

Epson

Google

Toshiba

Vuzix

Everysight

ThirdEye Gen

Realmax

HiScene

Vuforia (PTC)

Wikitude

ViewAR

Optinvent

Lenovo

MAD Gaze

Market Segmentation (by Type)

Hardware

Software

Market Segmentation (by Application)

Enterprises Use

Individual Consumer Use

Geographic Segmentation
  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Augmented Reality Technology Market
  • Overview of the regional outlook of the Augmented Reality Technology Market:
Key Reasons to Buy this Report:
  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Note: this report may need to undergo a final check or review and this could take about 48 hours.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Augmented Reality Technology Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Augmented Reality Technology
1.2 Key Market Segments
1.2.1 Augmented Reality Technology Segment by Type
1.2.2 Augmented Reality Technology Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Augmented Reality Technology Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Augmented Reality Technology Market Competitive Landscape
3.1 Global Augmented Reality Technology Revenue Market Share by Company (2019-2024)
3.2 Augmented Reality Technology Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Augmented Reality Technology Market Size Sites, Area Served, Product Type
3.4 Augmented Reality Technology Market Competitive Situation and Trends
3.4.1 Augmented Reality Technology Market Concentration Rate
3.4.2 Global 5 and 10 Largest Augmented Reality Technology Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Augmented Reality Technology Value Chain Analysis
4.1 Augmented Reality Technology Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Augmented Reality Technology Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Augmented Reality Technology Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Augmented Reality Technology Market Size Market Share by Type (2019-2024)
6.3 Global Augmented Reality Technology Market Size Growth Rate by Type (2019-2024)
7 Augmented Reality Technology Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Augmented Reality Technology Market Size (M USD) by Application (2019-2024)
7.3 Global Augmented Reality Technology Market Size Growth Rate by Application (2019-2024)
8 Augmented Reality Technology Market Segmentation by Region
8.1 Global Augmented Reality Technology Market Size by Region
8.1.1 Global Augmented Reality Technology Market Size by Region
8.1.2 Global Augmented Reality Technology Market Size Market Share by Region
8.2 North America
8.2.1 North America Augmented Reality Technology Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Augmented Reality Technology Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Augmented Reality Technology Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Augmented Reality Technology Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Augmented Reality Technology Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Microsoft
9.1.1 Microsoft Augmented Reality Technology Basic Information
9.1.2 Microsoft Augmented Reality Technology Product Overview
9.1.3 Microsoft Augmented Reality Technology Product Market Performance
9.1.4 Microsoft Augmented Reality Technology SWOT Analysis
9.1.5 Microsoft Business Overview
9.1.6 Microsoft Recent Developments
9.2 Magic Leap
9.2.1 Magic Leap Augmented Reality Technology Basic Information
9.2.2 Magic Leap Augmented Reality Technology Product Overview
9.2.3 Magic Leap Augmented Reality Technology Product Market Performance
9.2.4 Microsoft Augmented Reality Technology SWOT Analysis
9.2.5 Magic Leap Business Overview
9.2.6 Magic Leap Recent Developments
9.3 Epson
9.3.1 Epson Augmented Reality Technology Basic Information
9.3.2 Epson Augmented Reality Technology Product Overview
9.3.3 Epson Augmented Reality Technology Product Market Performance
9.3.4 Microsoft Augmented Reality Technology SWOT Analysis
9.3.5 Epson Business Overview
9.3.6 Epson Recent Developments
9.4 Google
9.4.1 Google Augmented Reality Technology Basic Information
9.4.2 Google Augmented Reality Technology Product Overview
9.4.3 Google Augmented Reality Technology Product Market Performance
9.4.4 Google Business Overview
9.4.5 Google Recent Developments
9.5 Toshiba
9.5.1 Toshiba Augmented Reality Technology Basic Information
9.5.2 Toshiba Augmented Reality Technology Product Overview
9.5.3 Toshiba Augmented Reality Technology Product Market Performance
9.5.4 Toshiba Business Overview
9.5.5 Toshiba Recent Developments
9.6 Vuzix
9.6.1 Vuzix Augmented Reality Technology Basic Information
9.6.2 Vuzix Augmented Reality Technology Product Overview
9.6.3 Vuzix Augmented Reality Technology Product Market Performance
9.6.4 Vuzix Business Overview
9.6.5 Vuzix Recent Developments
9.7 Everysight
9.7.1 Everysight Augmented Reality Technology Basic Information
9.7.2 Everysight Augmented Reality Technology Product Overview
9.7.3 Everysight Augmented Reality Technology Product Market Performance
9.7.4 Everysight Business Overview
9.7.5 Everysight Recent Developments
9.8 ThirdEye Gen
9.8.1 ThirdEye Gen Augmented Reality Technology Basic Information
9.8.2 ThirdEye Gen Augmented Reality Technology Product Overview
9.8.3 ThirdEye Gen Augmented Reality Technology Product Market Performance
9.8.4 ThirdEye Gen Business Overview
9.8.5 ThirdEye Gen Recent Developments
9.9 Realmax
9.9.1 Realmax Augmented Reality Technology Basic Information
9.9.2 Realmax Augmented Reality Technology Product Overview
9.9.3 Realmax Augmented Reality Technology Product Market Performance
9.9.4 Realmax Business Overview
9.9.5 Realmax Recent Developments
9.10 HiScene
9.10.1 HiScene Augmented Reality Technology Basic Information
9.10.2 HiScene Augmented Reality Technology Product Overview
9.10.3 HiScene Augmented Reality Technology Product Market Performance
9.10.4 HiScene Business Overview
9.10.5 HiScene Recent Developments
9.11 Vuforia (PTC)
9.11.1 Vuforia (PTC) Augmented Reality Technology Basic Information
9.11.2 Vuforia (PTC) Augmented Reality Technology Product Overview
9.11.3 Vuforia (PTC) Augmented Reality Technology Product Market Performance
9.11.4 Vuforia (PTC) Business Overview
9.11.5 Vuforia (PTC) Recent Developments
9.12 Wikitude
9.12.1 Wikitude Augmented Reality Technology Basic Information
9.12.2 Wikitude Augmented Reality Technology Product Overview
9.12.3 Wikitude Augmented Reality Technology Product Market Performance
9.12.4 Wikitude Business Overview
9.12.5 Wikitude Recent Developments
9.13 ViewAR
9.13.1 ViewAR Augmented Reality Technology Basic Information
9.13.2 ViewAR Augmented Reality Technology Product Overview
9.13.3 ViewAR Augmented Reality Technology Product Market Performance
9.13.4 ViewAR Business Overview
9.13.5 ViewAR Recent Developments
9.14 Optinvent
9.14.1 Optinvent Augmented Reality Technology Basic Information
9.14.2 Optinvent Augmented Reality Technology Product Overview
9.14.3 Optinvent Augmented Reality Technology Product Market Performance
9.14.4 Optinvent Business Overview
9.14.5 Optinvent Recent Developments
9.15 Lenovo
9.15.1 Lenovo Augmented Reality Technology Basic Information
9.15.2 Lenovo Augmented Reality Technology Product Overview
9.15.3 Lenovo Augmented Reality Technology Product Market Performance
9.15.4 Lenovo Business Overview
9.15.5 Lenovo Recent Developments
9.16 MAD Gaze
9.16.1 MAD Gaze Augmented Reality Technology Basic Information
9.16.2 MAD Gaze Augmented Reality Technology Product Overview
9.16.3 MAD Gaze Augmented Reality Technology Product Market Performance
9.16.4 MAD Gaze Business Overview
9.16.5 MAD Gaze Recent Developments
10 Augmented Reality Technology Regional Market Forecast
10.1 Global Augmented Reality Technology Market Size Forecast
10.2 Global Augmented Reality Technology Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Augmented Reality Technology Market Size Forecast by Country
10.2.3 Asia Pacific Augmented Reality Technology Market Size Forecast by Region
10.2.4 South America Augmented Reality Technology Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Augmented Reality Technology by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Augmented Reality Technology Market Forecast by Type (2025-2030)
11.2 Global Augmented Reality Technology Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings

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