Global App Analytics Market Research Report 2024(Status and Outlook)

Global App Analytics Market Research Report 2024(Status and Outlook)



Report Overview:

App analytics monitors the performance of mobile, desktop, and other device applications. Companies use app analytics software to quickly make better-informed and more data-driven decisions. The infusion of new insights allows companies to improve their product, marketing, and overall profitability. With app analytics, companies unlock growth opportunities whereas without them, they run great risks.

The Global App Analytics Market Size was estimated at USD 2131.25 million in 2023 and is projected to reach USD 5086.06 million by 2029, exhibiting a CAGR of 15.60% during the forecast period.

This report provides a deep insight into the global App Analytics market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.

The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global App Analytics Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.

In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the App Analytics market in any manner.

Global App Analytics Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Company

Google

Yahoo

Amazon

Adobe

IBM

Countly

Localytics

Swrve

Appsee

Amplitude

Appscatter

Appdynamics

Appsflyer

Heap

Adjust

Clevertap

Segment

Tune

Contentsquare

Mixpanel

Moengage

App Annie

Apptentive

Kochava

Taplytics

Market Segmentation (by Type)

Mobile App Analytics

Web App Analytics

Market Segmentation (by Application)

BFSI

Retail

Media and Entertainment

Logistics, Travel and Transportation

Telecom and IT

Others

Geographic Segmentation

North America (USA, Canada, Mexico)

Europe (Germany, UK, France, Russia, Italy, Rest of Europe)

Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)

South America (Brazil, Argentina, Columbia, Rest of South America)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

Industry drivers, restraints, and opportunities covered in the study

Neutral perspective on the market performance

Recent industry trends and developments

Competitive landscape & strategies of key players

Potential & niche segments and regions exhibiting promising growth covered

Historical, current, and projected market size, in terms of value

In-depth analysis of the App Analytics Market

Overview of the regional outlook of the App Analytics Market:

Key Reasons to Buy this Report:

Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change

This enables you to anticipate market changes to remain ahead of your competitors

You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents

The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly

Provision of market value (USD Billion) data for each segment and sub-segment

Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market

Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players

The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis

Provides insight into the market through Value Chain

Market dynamics scenario, along with growth opportunities of the market in the years to come

6-month post-sales analyst support

Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Note: this report may need to undergo a final check or review and this could take about 48 hours.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the App Analytics Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the Market's Competitive Landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.

Chapter 12 is the main points and conclusions of the report.


1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of App Analytics
1.2 Key Market Segments
1.2.1 App Analytics Segment by Type
1.2.2 App Analytics Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 App Analytics Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 App Analytics Market Competitive Landscape
3.1 Global App Analytics Revenue Market Share by Company (2019-2024)
3.2 App Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company App Analytics Market Size Sites, Area Served, Product Type
3.4 App Analytics Market Competitive Situation and Trends
3.4.1 App Analytics Market Concentration Rate
3.4.2 Global 5 and 10 Largest App Analytics Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 App Analytics Value Chain Analysis
4.1 App Analytics Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of App Analytics Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 App Analytics Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global App Analytics Market Size Market Share by Type (2019-2024)
6.3 Global App Analytics Market Size Growth Rate by Type (2019-2024)
7 App Analytics Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global App Analytics Market Size (M USD) by Application (2019-2024)
7.3 Global App Analytics Market Size Growth Rate by Application (2019-2024)
8 App Analytics Market Segmentation by Region
8.1 Global App Analytics Market Size by Region
8.1.1 Global App Analytics Market Size by Region
8.1.2 Global App Analytics Market Size Market Share by Region
8.2 North America
8.2.1 North America App Analytics Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe App Analytics Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific App Analytics Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America App Analytics Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa App Analytics Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Google
9.1.1 Google App Analytics Basic Information
9.1.2 Google App Analytics Product Overview
9.1.3 Google App Analytics Product Market Performance
9.1.4 Google App Analytics SWOT Analysis
9.1.5 Google Business Overview
9.1.6 Google Recent Developments
9.2 Yahoo
9.2.1 Yahoo App Analytics Basic Information
9.2.2 Yahoo App Analytics Product Overview
9.2.3 Yahoo App Analytics Product Market Performance
9.2.4 Google App Analytics SWOT Analysis
9.2.5 Yahoo Business Overview
9.2.6 Yahoo Recent Developments
9.3 Amazon
9.3.1 Amazon App Analytics Basic Information
9.3.2 Amazon App Analytics Product Overview
9.3.3 Amazon App Analytics Product Market Performance
9.3.4 Google App Analytics SWOT Analysis
9.3.5 Amazon Business Overview
9.3.6 Amazon Recent Developments
9.4 Adobe
9.4.1 Adobe App Analytics Basic Information
9.4.2 Adobe App Analytics Product Overview
9.4.3 Adobe App Analytics Product Market Performance
9.4.4 Adobe Business Overview
9.4.5 Adobe Recent Developments
9.5 IBM
9.5.1 IBM App Analytics Basic Information
9.5.2 IBM App Analytics Product Overview
9.5.3 IBM App Analytics Product Market Performance
9.5.4 IBM Business Overview
9.5.5 IBM Recent Developments
9.6 Countly
9.6.1 Countly App Analytics Basic Information
9.6.2 Countly App Analytics Product Overview
9.6.3 Countly App Analytics Product Market Performance
9.6.4 Countly Business Overview
9.6.5 Countly Recent Developments
9.7 Localytics
9.7.1 Localytics App Analytics Basic Information
9.7.2 Localytics App Analytics Product Overview
9.7.3 Localytics App Analytics Product Market Performance
9.7.4 Localytics Business Overview
9.7.5 Localytics Recent Developments
9.8 Swrve
9.8.1 Swrve App Analytics Basic Information
9.8.2 Swrve App Analytics Product Overview
9.8.3 Swrve App Analytics Product Market Performance
9.8.4 Swrve Business Overview
9.8.5 Swrve Recent Developments
9.9 Appsee
9.9.1 Appsee App Analytics Basic Information
9.9.2 Appsee App Analytics Product Overview
9.9.3 Appsee App Analytics Product Market Performance
9.9.4 Appsee Business Overview
9.9.5 Appsee Recent Developments
9.10 Amplitude
9.10.1 Amplitude App Analytics Basic Information
9.10.2 Amplitude App Analytics Product Overview
9.10.3 Amplitude App Analytics Product Market Performance
9.10.4 Amplitude Business Overview
9.10.5 Amplitude Recent Developments
9.11 Appscatter
9.11.1 Appscatter App Analytics Basic Information
9.11.2 Appscatter App Analytics Product Overview
9.11.3 Appscatter App Analytics Product Market Performance
9.11.4 Appscatter Business Overview
9.11.5 Appscatter Recent Developments
9.12 Appdynamics
9.12.1 Appdynamics App Analytics Basic Information
9.12.2 Appdynamics App Analytics Product Overview
9.12.3 Appdynamics App Analytics Product Market Performance
9.12.4 Appdynamics Business Overview
9.12.5 Appdynamics Recent Developments
9.13 Appsflyer
9.13.1 Appsflyer App Analytics Basic Information
9.13.2 Appsflyer App Analytics Product Overview
9.13.3 Appsflyer App Analytics Product Market Performance
9.13.4 Appsflyer Business Overview
9.13.5 Appsflyer Recent Developments
9.14 Heap
9.14.1 Heap App Analytics Basic Information
9.14.2 Heap App Analytics Product Overview
9.14.3 Heap App Analytics Product Market Performance
9.14.4 Heap Business Overview
9.14.5 Heap Recent Developments
9.15 Adjust
9.15.1 Adjust App Analytics Basic Information
9.15.2 Adjust App Analytics Product Overview
9.15.3 Adjust App Analytics Product Market Performance
9.15.4 Adjust Business Overview
9.15.5 Adjust Recent Developments
9.16 Clevertap
9.16.1 Clevertap App Analytics Basic Information
9.16.2 Clevertap App Analytics Product Overview
9.16.3 Clevertap App Analytics Product Market Performance
9.16.4 Clevertap Business Overview
9.16.5 Clevertap Recent Developments
9.17 Segment
9.17.1 Segment App Analytics Basic Information
9.17.2 Segment App Analytics Product Overview
9.17.3 Segment App Analytics Product Market Performance
9.17.4 Segment Business Overview
9.17.5 Segment Recent Developments
9.18 Tune
9.18.1 Tune App Analytics Basic Information
9.18.2 Tune App Analytics Product Overview
9.18.3 Tune App Analytics Product Market Performance
9.18.4 Tune Business Overview
9.18.5 Tune Recent Developments
9.19 Contentsquare
9.19.1 Contentsquare App Analytics Basic Information
9.19.2 Contentsquare App Analytics Product Overview
9.19.3 Contentsquare App Analytics Product Market Performance
9.19.4 Contentsquare Business Overview
9.19.5 Contentsquare Recent Developments
9.20 Mixpanel
9.20.1 Mixpanel App Analytics Basic Information
9.20.2 Mixpanel App Analytics Product Overview
9.20.3 Mixpanel App Analytics Product Market Performance
9.20.4 Mixpanel Business Overview
9.20.5 Mixpanel Recent Developments
9.21 Moengage
9.21.1 Moengage App Analytics Basic Information
9.21.2 Moengage App Analytics Product Overview
9.21.3 Moengage App Analytics Product Market Performance
9.21.4 Moengage Business Overview
9.21.5 Moengage Recent Developments
9.22 App Annie
9.22.1 App Annie App Analytics Basic Information
9.22.2 App Annie App Analytics Product Overview
9.22.3 App Annie App Analytics Product Market Performance
9.22.4 App Annie Business Overview
9.22.5 App Annie Recent Developments
9.23 Apptentive
9.23.1 Apptentive App Analytics Basic Information
9.23.2 Apptentive App Analytics Product Overview
9.23.3 Apptentive App Analytics Product Market Performance
9.23.4 Apptentive Business Overview
9.23.5 Apptentive Recent Developments
9.24 Kochava
9.24.1 Kochava App Analytics Basic Information
9.24.2 Kochava App Analytics Product Overview
9.24.3 Kochava App Analytics Product Market Performance
9.24.4 Kochava Business Overview
9.24.5 Kochava Recent Developments
9.25 Taplytics
9.25.1 Taplytics App Analytics Basic Information
9.25.2 Taplytics App Analytics Product Overview
9.25.3 Taplytics App Analytics Product Market Performance
9.25.4 Taplytics Business Overview
9.25.5 Taplytics Recent Developments
10 App Analytics Regional Market Forecast
10.1 Global App Analytics Market Size Forecast
10.2 Global App Analytics Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe App Analytics Market Size Forecast by Country
10.2.3 Asia Pacific App Analytics Market Size Forecast by Region
10.2.4 South America App Analytics Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of App Analytics by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global App Analytics Market Forecast by Type (2025-2030)
11.2 Global App Analytics Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings