United States Zero Trust Architecture Market Overview, 2030

In the United States, the Zero Trust Architecture market has experienced significant growth in recent years due to the escalating cybersecurity threats and a rapid shift toward cloud environments, remote work, and digital transformation. In 2021, the U.S. government issued a mandate for federal agencies to adopt Zero Trust principles as part of its National Cybersecurity Strategy, further accelerating the adoption of this security model across the nation. Zero Trust Architecture (ZTA) is a cybersecurity framework that operates on the principle of “never trust, always verify.” This approach assumes that no user or device, whether inside or outside the organization’s network, can be trusted by default. ZTA eliminates the idea of a trusted internal network and treats all users, devices, and traffic as untrusted, applying rigorous verification and authorization processes before granting access to sensitive data or systems. Traditional perimeter security, which relies on firewalls and VPNs to protect internal networks, is no longer sufficient due to the changing nature of the workplace and threats. Employees working remotely and the widespread use of cloud services have blurred the boundaries of what constitutes the “trusted” network. Verification typically involves multiple layers of security, such as multi-factor authentication (MFA), identity and access management (IAM), device security, and real-time behavioural analytics. In the U.S., the increasing frequency and severity of cyber-attacks, targeting hospitals, schools, and government agencies, have highlighted the need for more robust security frameworks. With employees accessing corporate data and applications from various devices and locations, traditional network-based security solutions are no longer effective. Zero Trust’s ability to secure access across these dynamic environments makes it an appealing choice for organizations. The U.S. government’s focus on bolstering cybersecurity through initiatives like the Cybersecurity Maturity Model Certification (CMMC) and the aforementioned Zero Trust mandate for federal agencies is pushing organizations across industries to adopt these best practices. Trends shaping the U.S. ZTA market include growing investments in cloud security solutions, AI-driven security tools for enhanced threat detection, and the increasing use of machine learning to analyze behavior patterns. The integration of Zero Trust with Identity and Access Management (IAM) tools, which help organizations ensure that only authenticated and authorized users can access critical systems.

According to the research report ""US Zero Trust Architecture Market Overview, 2030,"" published by Bonafide Research, the US Zero Trust Architecture market is anticipated to grow at more than 14.25% CAGR from 2025 to 2030. Several leading cybersecurity solution providers have emerged as key players in this space, offering innovative Zero Trust solutions designed to protect enterprises from data breaches, ransomware attacks, and insider threats. The companies provide a range of ZTA solutions that combine identity and access management (IAM), network security, endpoint security, and real-time threat detection to secure both on-premises and cloud environments. The Executive Order outlined a roadmap for enhancing the security of federal networks and emphasized the importance of adopting a Zero Trust framework to protect sensitive data from evolving cyber threats. The National Institute of Standards and Technology (NIST) has been instrumental in providing guidelines and standards for implementing Zero Trust, including the release of NIST SP 800-207, which outlines the principles of Zero Trust and how organizations can implement them effectively. Government initiatives, private companies in the U.S. are also making strides to implement Zero Trust as part of their overall cybersecurity strategies. Microsoft has integrated Zero Trust across its suite of cloud-based services, offering organizations the tools to enforce strict access controls and authentication protocols. Google’s BeyondCorp is a prominent example of a Zero Trust solution that has gained traction within the market. The ZTA market in the U.S. has also seen a significant number of partnerships and collaborations, which have contributed to the development and deployment of more advanced Zero Trust solutions. One example is the partnership between Cisco and Okta, where Cisco’s security tools and Okta’s identity management solutions are integrated to provide a comprehensive Zero Trust approach. This partnership allows organizations to leverage Okta’s identity governance capabilities alongside Cisco’s secure network architecture, offering a seamless experience for managing access control across the entire organization. Zscaler has formed alliances with several major tech firms, including Amazon Web Services (AWS) and Microsoft, to integrate its ZTNA solutions with their cloud platforms, ensuring comprehensive security for organizations adopting cloud-first strategies.

In the ZTA model of U.S., network security is revolutionized by treating every device, user, and connection as untrusted. Even if they are within the organization’s network, they must undergo rigorous authentication and authorization checks before being granted access. This is essential in securing data and sensitive systems against internal and external threats, such as lateral movement by attackers within the network. ZTA plays a critical role in safeguarding sensitive data by implementing strict access controls and encryption. Access to data is only granted to verified and authorized users, ensuring that even if an attacker gains unauthorized access to the network, they cannot retrieve sensitive information. Data security through ZTA ensures continuous monitoring and protection, helping organizations meet compliance standards such as GDPR and HIPAA. ZTA extends to application security by ensuring that only authenticated users can access critical applications and services. It prevents unauthorized access and reduces the risk of attacks such as injection or cross-site scripting (XSS), which could compromise application integrity. With Zero Trust, applications are continuously monitored, ensuring real-time security against evolving threats. ZTA applies stringent controls on endpoints such as laptops, mobile devices, and workstations. The devices are often entry points for cyberattacks, and under the Zero Trust model, they must pass continuous validation checks, ensuring they are secure and compliant before gaining network access.

In the U.S. Zero Trust Architecture (ZTA) market, its application across diverse industries has become essential in responding to sophisticated cyber threats and the need for stringent data protection. For example, in BFSI (Banking, Financial Services, and Insurance), where cybersecurity is paramount due to financial transactions and customer privacy concerns, ZTA is pivotal in mitigating insider threats—an emerging risk in the industry. With the rise of digital banking and mobile financial services, the zero-trust approach ensures that every transaction or access request is continuously validated, minimizing the impact of data breaches that could undermine customer trust. In the Healthcare sector, the integration of ZTA not only protects against ransomware, which increasingly targets healthcare organizations, but also ensures secure telehealth operations. As telemedicine expands, the secure handling of patient records across platforms becomes critical. Zero Trust prevents unauthorized access to patient data, enhancing the security of both physical and virtual healthcare infrastructures, while addressing the rise of attacks on medical devices that are increasingly connected to the internet. The IT and Telecom sector faces a unique challenge with its infrastructure, which often includes millions of connected devices. For Government and Defense, ZTA isn't just about protecting classified information; it plays a role in national defense initiatives, such as the U.S. Department of Defense's (DoD) Cybersecurity Maturity Model Certification (CMMC), which mandates Zero Trust principles in securing defense contractors’ networks. The implementation of Zero Trust is seen as vital for defending against cyber warfare, particularly with the rise of sophisticated nation-state cyber-attacks. In Retail & E-commerce, ZTA is increasingly used to combat card-not-present fraud and the theft of customer payment information. As more consumers turn to e-commerce platforms, ZTA ensures that payment systems are isolated, and that every user interaction, from browsing to purchasing, is monitored to mitigate fraud. The Education sector is leveraging Zero Trust to protect research data, student records, and intellectual property from unauthorized access, particularly as more universities and colleges transition to hybrid learning environments with increased online access. In Media & Entertainment, intellectual property theft is a significant concern, and Zero Trust is being adopted to ensure that only authorized personnel can access sensitive content. In Transportation & Logistics, Zero Trust secures supply chain systems and transportation networks from cyber threats that could impact global trade, while in Hospitality & Travel, protecting customer booking systems and personal information ensures compliance with data protection laws like GDPR.

In the U.S. Zero Trust Architecture (ZTA) market, On-Premises deployment of Zero Trust is more traditional and involves implementing ZTA within the organization's physical data centers and local networks. This model is often preferred by large enterprises with complex IT environments, legacy systems, or regulatory requirements that mandate data to be stored and managed internally. On-premises ZTA solutions provide organizations with complete control over their infrastructure and security policies. It allows for deep integration with existing internal networks and legacy systems that may not be fully compatible with cloud technologies. It also requires significant investment in hardware, skilled personnel, and ongoing maintenance, which can increase operational costs and complexity. Cloud-based Zero Trust solutions are rapidly gaining traction in the U.S., particularly among organizations undergoing digital transformation. Cloud deployment offers scalability, flexibility, and ease of management, making it ideal for businesses leveraging hybrid or remote work models. Cloud-based ZTA solutions enable real-time monitoring, automated security policies, and the ability to dynamically scale security measures based on the organization’s needs. They are particularly attractive to SMBs and industries like e-commerce and technology, where rapid innovation and cost-effectiveness are key. Cloud-based deployments align with modern trends like DevSecOps, where security is integrated directly into the development and deployment pipelines.

In the U.S. Zero Trust Architecture (ZTA) market, Small and Medium Enterprises (SMEs) typically face budget constraints and limited IT resources, which can make implementing a comprehensive Zero Trust model more challenging. Cloud-based ZTA solutions have become particularly attractive for SMEs due to their cost-effectiveness, scalability, and ease of deployment. These solutions often come with built-in security measures that don’t require SMEs to invest heavily in on-premises hardware or a large security team. ZTA’s ability to offer automated threat detection, identity management, and multi-factor authentication (MFA) aligns with the needs of SMEs, allowing them to implement enterprise-level security without extensive overhead. In contrast, Large Enterprises have more complex security needs and greater resources to invest in a comprehensive Zero Trust Architecture. For these organizations, Zero Trust is not just a security solution but a fundamental shift in how security is approached across vast and diverse networks, applications, and endpoints. Large enterprises typically have multiple departments, geographically dispersed teams, and various legacy systems that require a more robust, customizable, and integrated approach to Zero Trust. On-premises and hybrid deployment models are more common among these enterprises, as they often need to integrate Zero Trust with their existing infrastructure and ensure compliance with industry-specific regulations (such as HIPAA in healthcare or PCI DSS in financial services). The ability to enforce granular security policies across thousands of users and devices, monitor network traffic in real-time, and mitigate insider threats is critical for large enterprises. Large-scale organizations benefit from the resources to implement advanced ZTA technologies, such as AI-driven threat detection, continuous risk assessment, and automated remediation, which enhance their overall security posture.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Zero Trust Architecture Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Network Security
• Data Security
• Application Security
• Endpoint Security
• Cloud Security

By End Use
• BFSI
• Healthcare
• IT and telecom
• Government and defense
• Retail & E-commerce
• Others(Manufacturing & Industrial,Education (Schools, Colleges, and Universities), Media & Entertainment, Transportation & Logistics, Energy & Utilities,Hospitality & Travel)

By Deployment
• On-Premises
• Cloud-based

By Enterprise Size
• SME
• Large enterprises

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.