United States (USA) Vegan Cosmetics Market Overview, 2028

United States (USA) Vegan Cosmetics Market Overview, 2028

Veganism is a growing concept in the USA that has caused a shift in its lifestyle, and for all the right reasons. There is a growing sense of ethical responsibility among people in all aspects of their lives, including their daily cosmetic products. As the adoption of this way of life grows, so does the space for startups to explore, create, and promote safe and vegan beauty products and the importance of veganism in cosmetics. Vegan cosmetics are becoming increasingly popular in the United States as consumers become more aware of the potential harms of animal-based products and seek out alternatives. The demand for vegan cosmetics is being driven by younger consumers, who are more environmentally and ethically conscious. According to a survey by PETA, 50% of women aged 18–24 in the USA prefer to use vegan and cruelty-free cosmetics. As consumers grow increasingly conscious of the possible dangers of animal-based goods and look for alternatives, vegan cosmetics are becoming more and more popular in the USA. In USA Vegan cosmetics are made up of chemical compounds taken from natural sources that do not contain any animal-derived ingredients.

According to the research report ""USA Vegan Cosmetics Market Overview, 2028,"" published by Bonafide Research, The USA Vegan Cosmetics market was valued at above USD 4 Billion in 2022. Consumers are becoming more aware of the potential harms of animal-based products and the importance of using cruelty-free and vegan alternatives. This awareness is driving demand for vegan cosmetics in the USA. Health and wellness are becoming more important to consumers, and many are seeking out vegan cosmetics that are made with natural and organic ingredients. Vegan cosmetics are often perceived as healthier as and safer than conventional products in the country. Based on the report, the product types include skin care, colour cosmetics, hair care, and others. In the USA, skin care has the highest market shares. The vegan skin care industry is constantly evolving and innovating, with new plant-based ingredients and formulations being developed all the time. Consumers are drawn to vegan skin care products that are backed by science and research and that offer effective and innovative solutions for their skin care needs. The vegan cosmetics industry is constantly evolving and innovating, with new plant-based ingredients and formulations being developed all the time. Consumers are drawn to vegan cosmetic products that offer effective and innovative solutions for their beauty and skincare needs. Vegan serums are becoming increasingly popular as they are often formulated with high concentrations of active plant-based ingredients that can provide a range of benefits for the skin. Popular vegan serums include vitamin C serums, hyaluronic acid serums, and niacinamide serums. In the USA, sheet masks are a growing trend in vegan skin care, as they can provide a quick and easy way to nourish and hydrate the skin. Popular vegan sheet masks include those made with ingredients such as aloe vera, green tea, and hyaluronic acid.

There are several associations and organisations in the USA that support and promote the vegan market, including vegan cosmetics. The Plant-Based Foods Association (PBFA) is a trade association that represents companies producing plant-based foods, beverages, and products, including vegan cosmetics. The organisation promotes the growth of the plant-based market, advocates for favourable policies, and provides resources and support to its members. The Vegan Trade Council is a nonprofit organisation that aims to create a global community of vegan businesses and promote the vegan lifestyle. The council offers membership, education, and advocacy opportunities for businesses and individuals in the vegan market. The Ethical Beauty Alliance (EBA) is an association that promotes ethical and sustainable practises in the beauty industry, including vegan cosmetics. The organisation offers certification, training, and resources for companies and professionals to promote transparency, accountability, and responsible practises. The Sustainable Packaging Coalition (SPC) is a membership-based organisation that promotes sustainable packaging solutions, including vegan cosmetics. The organisation provides resources, tools, and guidelines for companies to reduce waste, increase recycling, and use environmentally friendly packaging. These associations and organisations play a vital role in promoting and supporting the growth of the vegan market in the USA and the cosmetics industry.

Based on the price point segment, which includes the economy and premium price categories, in the USA, the premium price category is leading the market. Vegan cosmetics often contain higher-quality and more expensive ingredients, such as natural plant extracts, botanical oils, and organic ingredients. These ingredients can provide additional benefits to the skin, hair, and colour of cosmetics and are often sourced sustainably, which can increase the cost of the final product. There has been a growing demand for vegan cosmetics in the USA, which has led to an increase in the price of these products. Consumers are willing to pay more for vegan cosmetics because they are perceived as being safer, healthier, and better for the environment. According to end users, women outnumber men in the vegan market in the United States. In the future, the men's segment will grow at the highest CAGR rate. Based on the distribution channels covered in this report, specialty stores, hypermarket supermarkets, the online channel, and others In the USA, specialty stores cover the highest market share in the country. Some of the popular specialty stores in the USA are The Detox Market, Credo Beauty, Follain, The Green Kiss, and Petit Vour. Some of the top local manufacturers of vegan cosmetics are Beauty without Cruelty, Pacifica Beauty, Juice Beauty, Derma E, and Acure.

Considered in this report

• Geography: USA
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028


Aspects covered in this report

• USA Vegan Cosmetics market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation


By Product Type

• Skin care
• Hair Care
• Color Cosmetics
• Others

By Gender

• Men
• Women
• Children

By End Users

• Commercial
• Personal


By Price Range

• Economic
• Premium


By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Online Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Hair Care industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.