United States (USA) Toaster Market Overview, 2029

United States (USA) Toaster Market Overview, 2029


In the United States, toasters have been a staple in kitchens for decades, evolving significantly in terms of both design and technology. Traditionally, toasters were basic appliances with simple functions, primarily used for toasting bread. However, technological advancements over the years have transformed them into sophisticated kitchen appliances with enhanced features. The evolution of toasters in the USA can be traced through several key stages. Early toasters were manual, requiring users to flip the bread manually for even toasting. The introduction of pop-up toasters in the mid-20th century marked a significant shift, providing greater convenience as they automatically ejected the toasted bread. As technology progressed, toasters incorporated adjustable browning controls, allowing users to customize the level of toasting according to their preferences. In recent years, smart technology has made its way into the toaster market. Modern toasters often come equipped with advanced features such as touch controls, LCD displays, and even connectivity options. Smart toasters can be controlled remotely through mobile apps, offering users the ability to monitor and adjust toasting settings from their smartphones. Toasters have adapted to changing dietary preferences and lifestyles, accommodating various types of bread, bagels, and artisanal loaves. Energy efficiency and sustainability have also become focal points in toaster design, reflecting broader trends in kitchen appliances.

According to the research report ""USA Toaster Market Overview, 2029,"" published by Bonafide Research, the USA toaster market is projected to grow with a CAGR of 3% from 2024 to 2029. The toaster market in the USA is primarily driven by several key factors that influence consumer preferences and purchasing decisions. Firstly, lifestyle changes and the increasing pace of modern life have contributed to the demand for convenient and time-saving kitchen appliances. Toasters, with their quick and efficient toasting capabilities, align with the need for a hassle-free breakfast solution. Additionally, the growing trend of at-home dining and the desire for simple, yet satisfying meals further propel the demand for toasters as an essential kitchen companion. Furthermore, evolving consumer preferences and a focus on health-conscious choices have impacted the toaster market. As more individuals adopt diverse diets, including gluten-free or artisanal bread, toasters that accommodate various types of bread and offer customizable toasting settings become increasingly sought after. This adaptability caters to the changing dietary habits of consumers, enhancing the overall appeal of toasters in the market. Moreover, technological advancements play a pivotal role in driving the toaster market. Smart features, energy-efficient mechanisms, and innovative designs contribute to the allure of modern toasters. Consumers are drawn to appliances that not only serve a basic function but also integrate seamlessly into smart kitchens, reflecting the broader trend of connected homes.

Pop-up toasters, renowned for their quick and user-friendly operation, tend to dominate due to their efficiency and ease of use. The inclusion of innovative variants like Smart Toasters, Panini Press Toasters, and Conveyor Belt Toasters caters to evolving consumer preferences for advanced features and diversified toasting options. In terms of application, the market distinguishes between residential and commercial use. Residential toasters lead the market, reflecting a preference for compact and versatile toasting solutions among households. These toasters, designed for home use, offer adjustable settings, easy cleaning features, and additional functions like defrosting or reheating. Conversely, commercial toasters are engineered for durability and high-volume toasting, meeting the demands of commercial kitchens and various food establishments globally. The distribution channel segmentation comprises online and offline categories. While traditional offline channels currently dominate, the online segment is experiencing substantial growth, boasting the highest Compound Annual Growth Rate (CAGR). This shift underscores the global trend of consumers turning to online platforms for convenient and diverse purchasing options. As technology continues to shape the market, the toaster industry is adapting to meet the evolving needs of consumers worldwide, blending innovation, efficiency, and convenience across its diverse segments.

Technological innovation and design play a pivotal role in shaping the dynamics of the toaster market in the USA. As consumers increasingly seek efficiency and convenience in their kitchen appliances, technological advancements have become key drivers of product differentiation. Smart features, such as touch controls, programmable settings, and connectivity options, have become prevalent in modern toasters, offering users greater control and customization. The integration of sensors and advanced heating elements ensures more precise toasting, catering to varying preferences for browning levels. Design aesthetics have also become a significant factor influencing consumer choices. Sleek, modern designs that complement contemporary kitchen styles contribute to the overall appeal of toasters. Manufacturers often collaborate with industrial designers to create visually appealing products that enhance the overall kitchen ambiance. Compact designs and multifunctional capabilities have become popular, particularly in urban settings with limited kitchen space, reflecting the importance of both form and function in consumer decision-making. Moreover, sustainability and eco-friendly design elements have gained prominence in the toaster market. Consumers are increasingly conscious of their environmental footprint, and manufacturers are responding by incorporating energy-efficient features and using eco-friendly materials in toaster production. In essence, technological innovation and design advancements are instrumental in attracting and retaining consumers in the competitive toaster market. Products that successfully marry cutting-edge technology with aesthetically pleasing designs are likely to capture a larger market share, reflecting the evolving preferences of consumers in the USA for efficient, stylish, and environmentally conscious kitchen appliances.

The USA toaster market faces several challenges, including changing consumer preferences, economic fluctuations, and increased competition. One significant challenge is the ongoing trend toward healthier eating habits. As more consumers opt for alternatives to traditional bread, such as gluten-free options or artisanal loaves, the toaster market must adapt to accommodate diverse food preferences. Meeting these changing demands requires continuous innovation in toaster design and functionality. Economic factors also play a role, with fluctuations in disposable income affecting consumers' willingness to invest in kitchen appliances. Economic downturns may lead to reduced consumer spending on non-essential items, impacting the demand for toasters. Additionally, the rise of multifunctional kitchen appliances and the availability of alternative cooking methods, such as toaster ovens and air fryers, pose challenges to the traditional toaster market. Consumers seeking versatile appliances that can perform multiple tasks may opt for these alternatives over standalone toasters. The demand for toasters is influenced by food preferences and dietary trends. As people increasingly adopt specific diets, like low-carb or keto, the demand for traditional toasters may experience fluctuations. Manufacturers responding to these trends by developing toasters with features tailored to specific dietary needs may find success in capturing niche markets. Analyzing the overall trend in demand for toasters in the USA is essential. Historically, the demand for kitchen appliances tends to be resilient, but it is subject to fluctuations based on economic conditions, lifestyle changes, and technological advancements. Market research and sales data analysis can provide insights into whether the demand for toasters is increasing, decreasing, or stabilizing, helping businesses make informed decisions and adapt their strategies accordingly.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Toaster market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• POP-UP Toaster
• Conveyer Toaster
• Others

By Application
• Residential
• Commercial

By Distribution Channel
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Toaster industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. United States (US) Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. United States (US) Toaster Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Type
6.3. Market Size and Forecast By Application
6.4. Market Size and Forecast By Distribution Channel
6.5. Market Size and Forecast By III
6.6. Market Size and Forecast By JJJ
7. United States (US) Toaster Market Segmentations
7.1. United States (US) Toaster Market, By Type
7.1.1. United States (US) Toaster Market Size, By POP-UP Toaster, 2018-2029
7.1.2. United States (US) Toaster Market Size, By Conveyer Toaster, 2018-2029
7.1.3. United States (US) Toaster Market Size, By Others, 2018-2029
7.2. United States (US) Toaster Market, By Application
7.2.1. United States (US) Toaster Market Size, By Residential, 2018-2029
7.2.2. United States (US) Toaster Market Size, By Commercial, 2018-2029
7.3. United States (US) Toaster Market, By Distribution Channel
7.3.1. United States (US) Toaster Market Size, By Online, 2018-2029
7.3.2. United States (US) Toaster Market Size, By Offline, 2018-2029
8. United States (US) Toaster Market Opportunity Assessment
8.1. By Type, 2024 to 2029
8.2. By Application, 2024 to 2029
8.3. By Distribution Channel, 2024 to 2029
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Breville Group Limited
9.2.1.1. Company Snapshot
9.2.1.2. Company Overview
9.2.1.3. Financial Highlights
9.2.1.4. Geographic Insights
9.2.1.5. Business Segment & Performance
9.2.1.6. Product Portfolio
9.2.1.7. Key Executives
9.2.1.8. Strategic Moves & Developments
9.2.2. Groupe SEB
9.2.3. Panasonic Holdings Corporation
9.2.4. Gorenje
9.2.5. Whirlpool Corporation
9.2.6. De'Longhi S.p.A.
9.2.7. Morphy Richards
9.2.8. Robert Bosch GmbH
10. Strategic Recommendations
11. Disclaimer
List of Figures
Figure 1: United States (US) Toaster Market Size By Value (2018, 2023 & 2029F) (in USD Millions)
Figure 2: Market Attractiveness Index, By Type
Figure 3: Market Attractiveness Index, By Application
Figure 4: Market Attractiveness Index, By Distribution Channel
Figure 5: Porter's Five Forces of United States (US) Toaster Market
List of Tables
Table 1: Influencing Factors for United States (US) Toaster Market, 2023
Table 2: United States (US) Toaster Market Size and Forecast By Type (2018, 2023 & 2029F)
Table 3: United States (US) Toaster Market Size and Forecast By Application (2018, 2023 & 2029F)
Table 4: United States (US) Toaster Market Size and Forecast By Distribution Channel(2018, 2023 & 2029F)
Table 5: United States (US) Toaster Market Size and Forecast By III (2018, 2023 & 2029F)
Table 6: United States (US) Toaster Market Size and Forecast By JJJ (2018, 2023 & 2029F)
Table 7: United States (US) Toaster Market Size of POP-UP Toaster (2018 to 2029) in USD Millions
Table 8: United States (US) Toaster Market Size of Convoyer Toaster (2018 to 2029) in USD Millions
Table 9: United States (US) Toaster Market Size of Others (2018 to 2029) in USD Millions
Table 10: United States (US) Toaster Market Size of Residential (2018 to 2029) in USD Millions
Table 11: United States (US) Toaster Market Size of Commercial (2018 to 2029) in USD Millions
Table 12: United States (US) Toaster Market Size of Online (2018 to 2029) in USD Millions
Table 13: United States (US) Toaster Market Size of Offline (2018 to 2029) in USD Millions

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings