United States (USA) Titanium Dioxide Market Overview, 2029

United States (USA) Titanium Dioxide Market Overview, 2029

In United States (US), with the rising production in industries such as cosmetics, paints and coatings, and paper, the consumption of titanium dioxide is projected to increase noticeably during the forecast period. Titanium dioxide (TiO2), a titanium oxide with the chemical formula TiO2, is a naturally occurring oxide sourced from minerals like ilmenite, rutile, and anatase. Renowned for its brightness and high refractive index, titanium dioxide finds extensive application as a white powder pigment across various industries. In US, the COVID-19 pandemic majorly affected countries across the region, resulting in severe lockdowns, confining millions of people in their homes, and shutting down businesses, production, and manufacturing facilities, resulting in no economic activity. In United States, the increasing usage of ultrafine particles of titanium dioxide in cosmetics and construction industries is expected to act as an opportunity in the future. The United States dominated the North American titanium dioxide market and is expected to continue doing so in the coming years. US has around 260 paint and coatings manufacturers. Some of the major companies that provide paints and coatings in the country include Akzo Nobel, Axalta, Behr, and Cloverdale Paint.

The United States is one of the leading producers of Titanium Dioxide globally. The production process involves extracting titanium from its primary sources, ilmenite, rutile, and anatase, which are found in abundance in the country. The two main methods for producing TiO2 are the sulfate process and the chloride process. The sulfate process is more commonly used due to its lower cost, while the chloride process is preferred for its ability to produce purer TiO2. The use of Titanium Dioxide in the United States is regulated by several federal agencies, including the Food and Drug Administration (FDA), the Environmental Protection Agency (EPA), and the Occupational Safety and Health Administration (OSHA). The FDA has approved the use of TiO2 as a color additive in foods, drugs, and cosmetics, subject to certain restrictions. The EPA regulates the use of TiO2 in pesticides and as a nanomaterial, while OSHA sets permissible exposure limits for workers handling TiO2 to ensure their safety.

According to the research report ""United States Titanium Dioxide Market Overview, 2029,"" published by Bonafide Research, the United States titanium dioxide market is expected to reach a market size of more than USD 6 Billion by 2029. Economic growth and continued industrial operations are driving up the use of titanium dioxide as dispersion, flocculent, and whitening agent. Titanium dioxide is used in vehicle coatings as a dispersive agent that maintains maximum gloss and resists chalking. Titanium dioxide is a bright white powdered chemical and is widely used in paint and coating formulations. The rising use of paints and coatings in construction, automobile, and electronics sectors is expected to boost the consumption of titanium dioxide pigments. The automobile manufacturing sector is witnessing rapid growth driven by increasing need for lightweight automobiles, this trend is expected to benefit titanium dioxide market growth, as titanium dioxide is widely used in paints and coatings due to their nanoparticle properties. As of October 2022, Sherwin-Williams plans to expand 36,000 square feet to its existing 200,000 square foot manufacturing facility and a new 800,000 square foot distribution and fleet transportation center in Statesville, North Carolina. The on-site facility upgrade will add millions of gallons of annual production capacity and help the company meet the growing demand for architectural paints and coatings and Sherwin-Williams plans to invest at least USD 300 million in the project, and the project will be completed by the end of 2024. Further, the growing demand for paints and coatings from the construction and automotive industries in the country is driving the titanium dioxide market. According to a study conducted by Groupon, American women spend close to USD 3,700 on various beauty products and services every year, signifying the considerably high expenditure on such products.

The Paints and Coatings portion drives the Titanium Dioxide market because of its broad use in private, business, and modern applications. Titanium Dioxide (TiO2) is a key shade that gives predominant whiteness, brilliance, and darkness to paints and coatings, making them more sturdy and stylishly engaging. The development and auto enterprises, which are critical purchasers of paints and coatings, are significant drivers of this interest. The United States has one of the largest pulp and paper industry in the world. Several major paper manufacturers, like International Paper, Georgia-Pacific, Westrock, etc., operate in the country. The Paper & Pulp segment is growing due to the increasing demand for high-quality paper products. Titanium Dioxide is used as a filler and coating pigment in paper production to enhance brightness, opacity, and printability. The rise in e-commerce and packaging industries, which require high-quality paper for packaging and printing purposes, contributes to the growing demand for TiO2 in this segment. Titanium Dioxide is utilized in the plastics and elastic ventures to work on the whiteness, brilliance, and haziness of items. It is ordinarily utilized in the creation of movies, sheets, and shaped parts for different applications, including bundling, car, and customer merchandise. In the makeup business, Titanium Dioxide is used as a color and sunscreen specialist. It gives brightening impacts and UV security in items like creams, moisturizers, and powders, improving their stylish and defensive properties. Titanium Dioxide is utilized in the development of inks to improve haziness, brilliance, and solidness. It is fundamental in printing inks for different media, including paper, plastic, and materials, guaranteeing great print results and Titanium Dioxide is utilized as a food added substance (E171) to give whiteness and haziness to different food items, including sweet shops, dairy items, and sauces. It is likewise utilized in bundling materials for its tasteful and defensive characteristics.

Rutile grade Titanium Dioxide (TiO2) drives the market because of its better properties analyzed than the Anatase grade. Rutile TiO2 is portrayed by higher refractive list, more prominent mistiness, and better UV obstruction. These properties go with it the favored decision in superior execution applications like paints, coatings, plastics, and beauty care products. The sturdiness and brilliance presented by Rutile TiO2 are basic for these enterprises, which request great and durable items. The development of the Rutile section is driven by the rising interest for elite execution materials across different businesses. The extending development area, auto industry, and rising customer inclination for premium items in paints, coatings, and beauty care products are critical supporters of the developing interest. Also, progressions in assembling advances and the improvement of more proficient creation processes have made Rutile TiO2 more available, further helping its market development. Anatase grade Titanium Dioxide is one more glasslike type of TiO2, which is more uncommon contrasted with Rutile. Anatase TiO2 is known for its high photocatalytic movement and is much of the time utilized in applications requiring self-cleaning, against bacterial, and air-sanitizing properties. It is additionally utilized in paper creation, certain plastics, and coatings where these particular properties are wanted. Be that as it may, its lower sturdiness and lesser mistiness contrasted with Rutile limit its far reaching use in superior execution applications.

The Chloride Interaction drives the Titanium Dioxide (TiO2) market because of its capacity to deliver TiO2 with predominant quality and immaculateness. This cycle includes changing over titanium-containing metals to titanium tetrachloride, which is then oxidized to create TiO2. The Chloride Interaction yields an item with higher brilliance and better optical properties, making it profoundly attractive for superior execution applications like paints, coatings, plastics, and beauty care products. Furthermore, the Chloride Cycle produces less contaminations and is more proficient as far as waste administration contrasted with the Sulfate Interaction. The Chloride Cycle is developing a direct result of the rising interest for great TiO2 in different businesses. The development and car areas, which vigorously depend on premium paints and coatings, are key drivers of this development. Headways in innovation and ecological guidelines pushing for cleaner and more maintainable creation strategies favor the Chloride Cycle. Its higher effectiveness, lower ecological effect, and capacity to create a steady, excellent item add to its extending piece of the pie. The Sulfate Interaction is a more seasoned strategy for creating Titanium Dioxide. It includes treating titanium minerals with sulfuric corrosive to deliver a titanium sulfate arrangement, which is then hydrolyzed and calcined to get TiO2. The Sulfate Interaction can utilize a more extensive scope of unrefined substances and is regularly less capital-serious contrasted with the Chloride Cycle. In any case, it produces TiO2 with lower immaculateness and more debasements, which can influence the nature of the eventual outcome. The Sulfate Interaction is additionally connected with higher waste age and natural worries.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Titanium Dioxide market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Paints & Coatings
• Plastics & rubber
• Paper & pulp
• Cosmetics
• Inks
• Food
• Others

By Grade
• Rutile
• Anatase

By Production Process
• Chloride Process
• Sulfate Process

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Titanium Dioxide industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.