United States (USA) Spreads Market Overview, 2028

United States (USA) Spreads Market Overview, 2028

Imagine a tantalising selection of jars in the United States, filled to the brim with mouthwatering creations like velvety-smooth chocolate hazelnut spreads and zesty fruit preserves bursting with flavour. Food spreads go beyond simply adorning a piece of bread in this varied environment; instead, they set off a symphony of flavours, scents, and sensations that stimulate the senses and whisk you away to a world of gourmet bliss. The American market is a thriving ecosystem where both well-known companies and creative makers vie for the attention of affluent customers. It is a diverse field that offers options for any nutritional need, taste desire, and culinary experience. Innovation and convenience smoothly converge, allowing time-pressed people to enjoy every second without sacrificing taste. The United States spreads market satisfies the constantly changing requirements of a diverse and affluent society, offering everything from the convenience of ready-to-spread indulgences to the guilt-free pleasures of health-conscious alternatives.

According to the research report United States Spreads Market Overview, 2028, published by Bonafide Research, The United States Spreads Market is expected to add more than 2.94 Billion by 2023-2028. Peanut butter is a staple in the United States spreads market. While peanut butter dominates, fruit preserves and spreads have been experiencing a resurgence in popularity. Consumers are increasingly drawn to artisanal fruit preserves made with high-quality ingredients and unique flavor combinations. As people become more health-conscious, there is a growing demand for spreads that offer nutritional benefits. Spread options that are low in sugar, free from artificial additives, and made with natural ingredients are becoming increasingly popular. Consumers are showing a preference for organic and natural spreads. This shift is driven by the desire for cleaner labels, sustainable farming practices, and increased transparency in the production process. Spicy spreads, such as chili-infused spreads or spreads with hot pepper flavors, have gained popularity in recent years. These spreads offer a unique twist and add a fiery kick to various dishes. The United States spreads market is witnessing a rise in niche and specialty spreads catering to specific dietary preferences and tastes. These include spreads made for vegan, gluten-free, paleo, and other specialized diets, allowing consumers to enjoy their favorite spreads while adhering to their dietary restrictions. These spreads often feature unique flavor combinations, high-quality ingredients, and artisanal production methods. Spreads are no longer limited to being paired with bread. They are being creatively incorporated into various recipes, including desserts, smoothies, sauces, and marinades, offering versatility and enhancing the flavor profiles of a wide range of dishes. With the growing focus on sustainability, consumers are seeking spreads produced with eco-friendly practices, recyclable packaging, and ethical sourcing of ingredients. Companies are increasingly prioritizing sustainability and implementing initiatives to reduce their environmental impact.

The United States food spreads market is highly competitive, with numerous brands vying for consumer attention. Some leading brands in the United States food spreads market are Jif, Skippy, Smucker's, Nutella, Welch's, Kraft, Peter Pan, Biscoff, Justin's, Stonewall Kitchen. Food spreads like peanut butter, fruit jams, jellies, and chocolate spreads are commonly used to enhance the flavor of bread and toast. They are often spread directly on slices of bread or used as a filling in sandwiches. Food spreads play a significant role in breakfast routines. They are frequently enjoyed with pancakes, waffles, bagels, English muffins, and other breakfast items. Spreads like maple syrup, fruit preserves, honey, and cream cheese are commonly used to complement these breakfast staples. Food spreads are popular choices for snacking. They are commonly paired with crackers, pretzels, apple slices, celery sticks, and other snack items. Nut butters, cheese spreads, hummus, and vegetable-based dips are frequently consumed as convenient and flavorful snacks. The Fancy Food Show, organized by the Specialty Food Association, is a premier food trade show held in various cities across the United States. It features a wide range of specialty food and beverage products, including spreads. It provides a platform for brands to showcase their spreads to industry professionals, retailers, and distributors. Additionally, Numerous food and wine festivals take place throughout the United States, offering a chance for attendees to explore a variety of culinary delights, including spreads. Festivals like the New York City Wine & Food Festival, South Beach Wine & Food Festival, and Austin Food & Wine Festival often feature spreads as part of tastings, demonstrations, and vendor booths. State and local fairs are popular events held across the United States, showcasing regional cuisines and agricultural products. These fairs often include food exhibitions, competitions, and vendor stalls where spreads, such as jams, jellies, and nut butters, are showcased and available for purchase.

While peanut butter is the most popular nut butter in the United States, other nut butters like almond butter, cashew butter, and hazelnut spread have gained significant popularity in recent years. These alternatives offer diverse flavors and nutritional profiles, catering to different dietary preferences. The United States spreads market celebrates the diversity of flavors and culinary traditions across different regions. Many local and regional producers offer spreads that highlight local ingredients or reflect regional tastes, adding a unique touch to the market. While sweet spreads have traditionally dominated the market, savory spreads have been gaining traction. Savory spreads like vegetable-based dips, hummus, and cheese spreads are being embraced for their versatility in sandwiches, appetizers, and snacks. In a bid to create excitement and capture consumer interest, many spreads brands release limited edition and seasonal flavors. These unique flavors, often tied to holidays or special occasions, create a sense of anticipation and encourage consumers to try something new. The United States spreads market has witnessed a resurgence of artisanal and small-batch production. Artisanal spread makers focus on handcrafted production methods, using premium ingredients and often following traditional recipes, resulting in high-quality and distinct flavors. Collaborations between spreads brands and other food and beverage companies have become more prevalent. These partnerships bring together complementary flavors and ingredients, resulting in innovative and exciting spread varieties that appeal to a wider range of consumers. Breakfast is a popular time for consuming spreads in the United States. From spreading jam or jelly on toast to pairing peanut butter with pancakes or waffles, spreads play a significant role in the morning meal routines of many Americans. Social media platforms have become powerful influencers in the spreads market. Influencers, food bloggers, and cooking enthusiasts share recipes, creative uses for spreads, and recommendations, contributing to the spread of new trends and flavors. To cater to busy lifestyles, single-serve and on-the-go options have gained popularity. Portion-controlled spreads in convenient packaging formats, such as squeeze packs or snack-sized cups, allow consumers to enjoy spreads anytime, anywhere. The United States spreads market has been influenced by flavors and spreads from around the world.

Considered in this report:
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• United States Spread Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spreadable Fats
• Fruit Jam & Preserve Spreads
• Nut Based Spreads
• Chocolate Spreads
• Savory Spreads
• Honey Based Spreads

By End-Use:
• Household
• Commercial

By Nature:
• Conventional
• Organic / Plant Based

By Distribution Channel:
• Hypermarket & Supermarket
• Convenience Store
• Online
• Others (Foodserive & Direct Sales)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.