United States (USA) Speaker Market Overview, 2029

United States (USA) Speaker Market Overview, 2029

The speaker market in the United States is a vibrant and ever-changing industry, with quick technology improvements and various consumer tastes. Consumers seek greater sound quality and immersive experiences, leading to a spike in demand for premium audio goods such as high-fidelity and multi-room systems in the late 2010s. During this time, prominent worldwide brands such as Sonos, Bose, and JBL rose to prominence, capitalising on advances in wireless technology and smart features to acquire a large market share. The COVID-19 epidemic increased the trend towards home entertainment, resulting in an increase in sales of home audio systems as individuals spent more time at home and sought for better audio experiences. The U.S. speaker business is currently thriving, thanks to developments in wireless technology, smart home integration, and a rising emphasis on personalised audio experiences. Compliance with many rules and standards is critical in the US speaker industry to ensure product safety, quality, and environmental responsibility. The Federal Communications Commission's (FCC) regulations oversee the electromagnetic compatibility and radio frequency emissions of electronic equipment. Additionally, California's Proposition 65 requires manufacturers to publish warnings if their products include chemicals known to cause cancer or reproductive harm.

According to the research report ""United States Speaker Market Overview, 2029,"" published by Bonafide Research, the United States Speaker market was valued at near to USD 9 Billion in 2023. Audio technology developments, such as increased wireless connectivity, higher sound fidelity, and smart feature innovations, are key market growth factors. The growth of smart home ecosystems, as well as the need for personalised audio experiences, has pushed companies to continually improve their product offerings. Key competitors in the US speaker market, including as Bose, Sonos, JBL, and Apple, play an important role in stimulating innovation and competition. These corporations invest extensively in R&D to introduce cutting-edge products. Several innovative firms are making waves in the US speaker industry by combining cutting-edge technology and novel business models. Bang & Olufsen, while not a startup, has used innovative design and high-end audio technology to stand out. New firms such as Sonos Move and Ultimate Ears are revolutionising the market with their innovative wireless and portable speaker solutions. Crowd-sourced product feedback and modular design have helped the company build audio solutions that are highly customisable and user-centric. Another emerging company, Nubia, is embracing social media marketing and direct-to-consumer sales approaches to establish a strong brand presence.

The report has been segmented on the basis of types of speakers, which includes Smart speakers, Stationary speakers, Portable speakers, and other speakers such as Outdoor Speakers, Soundbars, Multi-Room Audio Systems, etc. Smart speakers have grown significantly as a result of their integration with voice assistants such as Amazon's Alexa, Google Assistant, and Apple's Siri. This segment is appreciated for its advanced features, such as smart home integration and voice control, which serve to the increasing need for linked home ecosystems. Stationary speakers, which include home theatre systems and high-fidelity audio sets, have a high market value. Despite their significant presence, this market has grown at a slower rate than the rapid emergence of smart and portable speakers. Portable speakers, with their emphasis on wireless convenience and mobility, have emerged as the market leaders. This area is appreciated for its adaptability, ease of use, and rising demand for outdoor and mobile audio solutions. In terms of market value and consumer desire, portable speakers have outperformed smart and stationary options due to their portability and enhanced functionality. Ultimate Ears (UE), a Logitech subsidiary, is known for its durable and highly portable Bluetooth speakers, such as the UE Boom and UE Wonderboom series.

Residential, commercial, and automobile speakers all serve diverse functions and contribute to the market landscape in the United States. Residential speakers are intended for home usage and contain a diverse variety of goods such as home theatre systems, smart speakers, and high-fidelity audio equipment. Commercial speakers are used in various corporate settings, including retail establishments, restaurants, and public places. These speakers are designed for durability and clarity, with a focus on features such as background music and public announcements. Automotive speakers are integrated into vehicles and range from OEM (original equipment manufacturer) systems to aftermarket enhancements. They are dedicated to boosting in-car audio experiences by enhancing sound quality and bass response. Residential speakers are the market leader in these categories due to rising demand for home entertainment and smart home integration. The growth of streaming services and advances in audio technology has sparked tremendous consumer interest and investment in domestic audio solutions, making this segment the dominant force in the US speaker industry. Sonos is the market leader for household speakers in the United States. Sonos, known for its high-quality audio devices and easy interaction with smart home systems, provides a variety of residential speakers to meet the diverse needs of its customers. Their collection, which includes devices such as the Sonos One, Sonos Beam, and Sonos Arc, is renowned for its superior sound quality, ease of setup, and compatibility with prominent speech assistants and streaming platforms.

In Brazil, the speaker market is divided into two categories: wired and wireless, which cater to diverse consumer preferences and technology improvements. Wired speakers are well-known for their reliable connection and high-quality sound, making them suitable for high-fidelity home audio and theatre systems. However, because physical connections and cable management are required, its installation may be less flexible. Wireless speakers, on the other hand, have experienced significant development due to their ease and versatility. These speakers, which use Bluetooth or Wi-Fi technology, are quick to set up, portable, and capable of streaming audio from a variety of devices without the need for physical connections. Currently, wireless speakers dominate the US market. The demand for portability, ease of use, and connection with smart home systems has fuelled significant growth in this market. Marshall, known for its distinct appearance and high-quality sound, offers wireless speakers like the Marshall Stanmore and Marshall Acton, which combine antique beauty with current technologies. Startups like Nubia and Tinkr are also making headlines by providing creative, low-cost wireless speaker systems that cater to certain niches.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Speaker market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Smart Speaker
• Portable Speaker
• Stationary Speaker
• Others (Outdoor Speakers, Soundbars, Multi-Room Audio Systems, etc.)

By Application
• Residential
• Commercial
• Automotive
• Others

By Size
• Small
• Medium
• Large

By Sales Channel
• Online
• Offline

By Technology
• Wireless
• Wired

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Speaker industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.