United States (USA) Skin Care Market Overview, 2028

United States (USA) Skin Care Market Overview, 2028

The skincare culture in the USA has seen a significant shift in recent years, with an increasing focus on natural and organic products. The use of social media platforms has also played a crucial role in promoting skincare routines and products, particularly among millennial and Gen Z consumers. Skincare is essentially the use of care for the skin, support skin integrity, and improve and relieve skin conditions. This method helps to keep the skin well moisturized, without excess moisture or dryness. Product use for skin involves nutrition, avoidance of excessive sun exposure, and use of appropriate emollients. The primary factor driving the market growth is the increase in demand for face creams, sunscreens, and body lotions. Personalized products are attracting attention among US consumers. With increasing consumer interest in natural beauty products, the concept of creams, serums, and moisturizers containing natural ingredients is expected to witness significant demand during the forecast period. Such products are considered more effective and should be used more by consumers as they have few or no side effects. Face creams and moisturizers are becoming more and more popular around the world. People are becoming more aware of their appearance and more concerned about skin diseases and malignant skin tumors. In addition, the demand for vegan or plant-based ingredient blends is increasing as more consumers choose products that are not used due to improved animal welfare and environmental awareness.

According to the research report, ""United State Skin Care Market Overview, 2028"" published by Bonafide Research, The United State Skin Care market was valued at more than USD 29 Billion in 2022. Consumers are increasingly looking for natural and organic skincare products that are free of harmful chemicals. This presents an opportunity for companies to develop and market products that cater to this demand. The men's skincare market is growing rapidly, with more men becoming interested in skincare products. Companies that develop products specifically for men are likely to see significant growth in this market. There are several innovations that have emerged in the US skincare market in recent years; Companies are leveraging technology to offer customized skincare solutions to consumers. Some companies are using AI and machine learning to analyze individual skin concerns and develop personalized skincare routines for consumers. Some companies are developing wearable technology, such as skin sensors and patches that monitor skin health and provide personalized recommendations for skincare products. Cannabidiol (CBD) has emerged as a popular ingredient in skincare products, as it is believed to have anti-inflammatory and calming properties.

The US skincare market is regulated by several government agencies, including the Food and Drug Administration (FDA), the Federal Trade Commission (FTC), and the Environmental Protection Agency (EPA). The FTC regulates advertising claims made by skincare companies under the Federal Trade Commission Act. The FTC requires that all advertising claims be truthful, not misleading, and supported by scientific evidence. The EPA regulates the safety and effectiveness of skincare products that contain pesticides under the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRAInnovative skincare products that have been launched in recent years: Neutrogena Skin360; A smartphone app that uses AI and dermatologist-grade technology to analyze the user's skin and provide personalized skincare recommendations. Foreo UFO Smart Mask; A facial treatment device that uses LED light therapy, heat, and sonic pulsations to deliver a spa-quality facial treatment in just 90 seconds. Tatcha the Dewy Skin Cream; A moisturizer that contains Japanese purple rice, which is rich in antioxidants and helps to plump and hydrate the skin. Biossance Squalane + Vitamin C Rose Oil; facial oil that contains squalane and vitamin C, which work together to brighten and even out the skin tone. Drunk Elephant F-Balm Electrolyte Water facial; face masks that contains electrolytes, vitamin F, and niacin amide to hydrate and strengthen the skin's barrier.

According to product type segment skin care includes the face care, body care and lip care. Out of all these segments mostly use by the United States people are the face care products. And for the future also its demand would increase. The face is the most visible part of the body, and consumers are more likely to focus on maintaining its health and appearance. As a result, there is a higher demand for face care products in the skincare market. There is a wider range of face care products available in the market than other skincare products. This includes serums, toners, face masks, face wash, suns cream products, face cream, Shaving Lotions & Creams and more. This variety of products caters to different skin types and concerns, making it easier for consumers to find a product that suits their specific needs. Among the all skin products most of the uses face wash cleanser and the face cream because Face wash cleansers are an essential part of any skincare routine as they help to remove dirt, oil, and impurities from the skin. A clean face provides a better canvas for other skincare products to penetrate and work effectively. Face creams are important in the face care segment as they help to hydrate the skin and lock in moisture. According to the report CAGR of the lip care dominating in 2023-2028. Consumers are becoming more aware of the importance of lip care and its health benefits, which is driving the demand for lip care products.

In the body product type segment include the body lotion, body wash, body oil and the body powder. Body lotion is dominate the market due to climate in many parts of the USA can be harsh, with cold, dry winters and hot, humid summers. These conditions can cause the skin to become dry, itchy, and uncomfortable, making body lotion an essential part of the daily skincare routine. Social norms, marketing, product range, women's purchasing power, and the availability of female-targeted products have contributed to female products dominating the USA skin care market. However, the market for male and unisex skincare products is growing, and there is potential for these segments to become more significant in the future.
In the USA skin care market, both the mass and premium price ranges have significant market share, but the mass market is generally more dominant than the premium market in terms of sales volume. Reason for the dominance of the mass market segment is that many consumers are becoming more price-conscious and seeking out more affordable options in the face of economic uncertainty. As a result, they may be more likely to choose mass market products over premium products, even if they have a smaller budget. While the premium market segment continues to grow and attract consumers who are willing to pay a higher price for high-quality, luxury skin care products, the mass market remains the dominant force in the US skin care market due to its affordability, accessibility, and broad appeal.

According to the distribution channel of Skin care market in the USA specialized stores are dominated the market and the due to the development of the e-commerce website more would be diversified to the online channel in the future.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States Skin Care market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Face care
• Body care
• Lip care

By Face care products
• Face cream
• Face wash and cleanser
• Sun care (sunscreen SPF products)
• Facial Masks (sheet mask, leave in & wash off)
• Tonner
• Serums
• Shaving lotion & cream
• Others (Exfoliators, Eye creams, scrub, bleach)

By Body Care products
• Body Lotions
• Body wash
• Others (Body Oil, Body Powder)

By Lip Care products
• Lip Balms
• Lip Scrubs
• Lip Masks
• lip oil
• Others

By End User
• Female
• Male
• Unisex

By price range
• Mass
• Premium

By Distribution Channel
• Specialist retail shops
• Supermarkets / Hypermarkets
• Online retail channels
• Other distribution channel

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Skin Care Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.