United States (USA) Savory Snacks Market Overview, 2028

United States (USA) Savory Snacks Market Overview, 2028

The market for savory snacks in the United States is a sizeable and varied subset of the wider snack market. A variety of snack foods, such as potato chips, tortilla chips, pretzels, cheese snacks, popcorn, and different kinds of nuts are referred to as savory snacks. Savory snacks are often consumed as snacks between meals, during social gatherings, or while watching television or movies. Potato chips and tortilla chips are among the most popular savory snacks in the United States. They are available in a wide variety of flavors and textures, catering to diverse consumer preferences. Other popular savory snacks include pretzels, popcorn (both traditional and flavored varieties), jerky, and mixed nuts. Busy lifestyles and on-the-go consumption habits have driven the demand for convenient and portable snack options. Savory snacks are often considered a quick and easy choice for snacking, whether at work, school, or during leisure activities. Snacking has become a significant part of the American lifestyle, with many individuals incorporating snacks into their daily routines. Continuous product innovation has played a crucial role in driving the savory snacks market.

According to the research report USA Savory Snacks Market Overview, 2028, published by Bonafide Research, The USA Savory Snacks market was valued at above USD 51.59 Billion in 2022. Snack companies are constantly introducing new flavors, formats, and healthier alternatives to appeal to a broader consumer base. While indulgent snacks still dominate the market, there is an increasing demand for healthier snack options. Consumers are seeking snacks with natural ingredients, reduced fat, lower sodium, and no artificial additives. Snack companies have responded to this trend by offering healthier alternatives or introducing better-for-you versions of traditional savory snacks. Major snack food companies, such as Frito-Lay (a division of PepsiCo), Snyder's-Lance, Utz Quality Foods, and Conagra Brands, dominate the savory snacks market in the United States. However, there is also a significant presence of smaller, regional brands and private label offerings. Healthier snack options, such as baked chips, vegetable chips, and snacks made from alternative ingredients like legumes, have gained popularity as consumers become more conscious of their dietary choices. The rise of e-commerce and online shopping platforms has provided consumers with convenient access to a wide range of savory snacks. Online retailers offer extensive product selections, personalized recommendations, and easy home delivery, contributing to the market growth. Potato chips are the most consumed type of savory snack in the United States.
Savory snack companies in the United States are known for their extensive flavor offerings. They constantly introduce new and unique flavors to cater to consumer preferences and create excitement in the market.
Unconventional flavors like barbecue, dill pickle, and spicy variations have gained popularity among consumers.

Major sporting events, such as the Super Bowl, have a significant impact on savory snack consumption in the United States. These events are known for driving increased sales of potato chips, tortilla chips, pretzels, and other snack items as people gather to watch the games. While indulgent snacks remain popular, there is a growing trend toward healthier snack options in the United States. Consumers are seeking snacks with clean labels, natural ingredients, and nutritional benefits. This has led to an increase in the availability of baked chips, vegetable-based snacks, and healthier snack mixes. Subscription-based snack boxes have gained traction in the United States. These services deliver curated selections of savory snacks directly to consumers' doorsteps, offering a convenient way to discover new flavors and brands. Young adults and millennials, typically ranging from 18 to 34 years old, often have a strong preference for savory snacks. Lay's, Doritos, Cheetos, Ruffles , Kettle Brand, Popchips , Combos are some popular savory snack brands in the United States. There are various industry events and expos where savory snack brands can showcase their products, network with industry professionals, and introduce new offerings. These events, such as the Specialty Food Association's Fancy Food Show or Natural Products Expo, provide opportunities for brands to connect with retailers, distributors, and consumers. Potatoes, corn, wheat flour, vegetable oils, seasonings, salt, spices, herbs, cheese, cheese powders, nuts (peanuts, almonds, cashews), dried vegetables (tomatoes, peas, carrots), natural and artificial flavorings, preservatives, antioxidants, spices (paprika, cumin, chili powder), black pepper, turmeric, sweeteners (sugar, corn syrup), yeast, soy sauce, onion powder, garlic powder, vinegar, monosodium glutamate (MSG), maltodextrin, cornstarch, baking powder, leavening agents, dextrose, buttermilk powder, cocoa powder, sesame seeds, sea salt, molasses, honey, Worcestershire sauce, cornmeal, rice flour, tapioca starch, dried herbs (rosemary, thyme), celery powder, mustard powder, citric acid, tomato powder, vegetable powders (onion, garlic), and smoked flavorings are more commonly found in savory snack brands.

There has been a growing trend towards healthier snacking options, which has led to an increased preference for baked snacks. Consumers are becoming more health-conscious and seeking snacks that are perceived as healthier alternatives to traditional fried snacks .Baked snacks are often marketed as lower in fat and calories compared to their fried counterparts. They are perceived as a better choice for those looking to manage their weight or follow a healthier eating pattern. Baked potato chips, baked tortilla chips, and baked vegetable snacks have gained popularity due to their lighter texture and reduced fat content.

Considered in this report
• Geography: United States
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•United States Savory Snacks Market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Product type
•Potato chips
•Extruded snacks
•Popcorn
•Nuts & seeds
•Puffed snacks
•Tortilla chips
•fruit & vegetable chips
•Pretzels
•Meat snacks

By Category
•Baked
•Fried

By Distribution Channel
•Supermarkets & Hypermarkets
•Retail
•Convenience stores
•Online stores
•Speciality Stores
•Others (Forecourt retailers, Discounters, Independent small grocers, etc.)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to savory snacks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.