United States (USA) Oral Care Market Overview, 2028

United States (USA) Oral Care Market Overview, 2028

In recent years, there has been a significant increase in the number of dentists worldwide. The US is an established market for oral care products due to the rise in dental professionals, increasing expenditure on dental care, and widespread awareness about oral hygiene. Moreover, in developed countries, like the US, there has been a rising Consolidation of solo dental practices into dental support organizations due to economic reasons. Moreover, specific dental support organizations also offer subscription-based payment models with a fixed number of treatments or appointments to attract and retain patients. These initiatives are expected to encourage the adoption of dental care services further and drive the growth of the oral care market.

According to the research report USA Oral Care Market Overview, 2028, published by Bonafide Research, the market is expected to add USD 1.78 Billion by 2028. The toothpaste segment held the largest share of the oral care market. While the toothbrushes & accessories segment is expected to grow at the highest CAGR in the forecast period. The high growth of this segment is mainly attributed to the increasing adoption of electric toothbrushes and replacement toothbrush heads, especially in developed markets. Furthermore, the availability of private/small clinics with dental dispensaries is one of the factors driving oral health care sales. However, the oral care or oral hygiene market is being hampered by an increase in competitive pricing and a lack of consumer understanding of technological developments.

The rise in awareness of oral care can be attributed to dentists’ efforts and key players in the market. These Stakeholders conduct various seminars and programs to increase awareness of dental hygiene and demonstrate newly launched and technologically advanced products. For instance, Oral-B (Procter & Gamble) announced a USD 1 Million initiative to donate Oral Care products and dental care to high-risk individuals through a partnership With Dental Lifeline Network (US) to improve Oral Hygiene Practices and ensure better oral health outcomes. Such initiatives are expected to drive the growth of the overall market.

Based on the age group, adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is a variety of oral care products for adults in the market. On the other hand, the kids are expected to grow at a rapid pace during the forecast period. The teeth of kids are very sensitive in nature. The utmost care of the gums and teeth of kids has to be taken with good quality oral care products. As a result, the companies are introducing new products for kids in the oral care market.

Based on the sales channel, specialty stores dominate the oral care market during the forecast period. Specialty stores offer a wide range of products. The customers get accurate product information through specialty store workers. Customers can also get all types of oral care products under one roof with the help of specialty stores. On the other hand, the online sales channel is expected to grow at a rapid pace during the forecast period. The rising internet penetration in developing and underdeveloped regions are driving the growth of the online sales channel segment in the market. Online retailers provide discounts on the products.

Due to the increasing aging population, there has been an increase in the number of dental implants and oral surgeries being performed. In addition, there is a decrease in manual dexterity and an increase in comorbidity and medications affecting the oral cavity. Hence, dental care in aged care facilities is found to be poor, and access to dental professionals is difficult. There are several other risk factors, such as smoking, poor oral hygiene, diabetes, medication, and hereditary conditions, which are also connected to the increase in dental diseases.

Recent Development:
•In September 2021, Glaxosmithkline plc (UK) launched Dr. BEST GreenClean toothbrush, the first carbon-neutral toothbrush, with a handle made from renewable cellulose.
•In March 2021, Colgate-Palmolive and Philips entered into a long-term Collaboration to bring the Oral Care benefits of electric toothbrushes to Latin America. This can be achieved mainly through an exclusive portfolio of Philips Colgate, featuring various electric toothbrushes across a range of price points.
•In April 2020, Hindustan Unilever Limited (HUL) merged with GlaxoSmithKline Consumer Healthcare Limited (India), with HUL responsible for distributing GSK's Consumer Healthcare brands in India including its leading oral healthcare brand, Sensodyne.

Covid-19 Impacts:
The COVID-19 pandemic has had a significant impact on the North American Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across the USA, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market.

Considered in this report
•Geography: USA
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•USA Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Product
•Toothpaste
•Toothbrushes & Accessories
•Mouthwash/Rinses
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
•Others

By Distribution Channel
•Supermarkets & Hypermarkets
•Convenience stores
•Pharmacies
•Online stores
•Other distribution channels

By Age Group
•Adults
•Kids
•Infants

By Application
•Home
•Dentistry

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, and analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.