United States (USA) Gin Market Overview, 2028

United States (USA) Gin Market Overview, 2028

The United States has witnessed a surge in the establishment of craft distilleries, including those specialising in gin production. Gin's characteristic flavour profile, with juniper berries at its core, coupled with an array of botanicals, appeals to those who appreciate complex and layered spirits. The diverse range of botanicals used in gin production, such as herbs, spices, and citrus, adds depth and nuance to the spirit, enhancing its appeal for connoisseurs seeking a sensory experience. Gin has experienced a renaissance in the United States, with a renewed interest in classic and contemporary gin cocktails. This resurgence has led to the perception of gin as a fashionable and trendy spirit, favoured by mixologists and cocktail enthusiasts. The popularity of speakeasy-style bars and craft cocktail establishments has further contributed to the elevated perception of gin as a stylish and sophisticated choice. While gin is not as deeply rooted in American history as it is in European countries, it still carries a sense of tradition and history. The heritage of classic gin cocktails, such as the Martini and Tom Collins, and the influence of gin in the cocktail culture of the Prohibition era contribute to a perception of gin as a timeless and classic spirit. The introduction of contemporary and innovative gins with unique flavour profiles has expanded the perception of gin beyond traditional styles. Distilleries experiment with different botanical blends, ageing techniques, and fruit infusions, offering a wide array of flavour options. This expanding landscape allows gin to appeal to a broader range of palates and preferences.

According to the research report United States Gin Market Overview, 2028, published by Bonafide Research, the United States gin market was valued at above USD 5.02 billion in 2022. London Dry Gin is generally the most preferred type of gin in the United States. It is a classic style of gin that is known for its dry and juniper-forward flavour profile. It is typically made with a neutral grain spirit and botanicals, including juniper berries, coriander, citrus peel, and various other herbs and spices. Many well-known international brands of gin fall into this category. Standard gins are typically the most accessible and affordable options available on the market. These gins are often mass-produced and offer good value for their price. They may not have as complex or nuanced flavour profiles as premium or luxury gins, but they can still provide an enjoyable gin experience. Standard gins are commonly used in cocktails and are popular among casual gin drinkers. Premium gins are a step above standard gins in terms of quality and price. These gins often use higher-quality botanicals and production methods, resulting in more refined and well-balanced flavours. Premium gins may have a stronger emphasis on the botanicals, showcasing a wider range of flavours beyond the dominant juniper note. Gin festivals have become increasingly popular across the country, offering attendees the chance to explore a wide range of gin brands, flavours, and cocktails. These events often feature tastings, masterclasses, seminars, and opportunities to meet distillers and industry experts. Some well-known gin festivals in the USA include the San Francisco Gin Festival, the Chicago Gin Fest, and the Juniperlooza Gin Festival in Denver.

The Alcohol and Tobacco Tax and Trade Bureau (TTB), a part of the U.S. Department of the Treasury, establishes and enforces standards of identity for different types of spirits, including gin. The TTB defines gin as a spirit that derives its main flavor from juniper berries and is bottled at not less than 40% alcohol by volume (ABV). The regulations also specify requirements for distillation. The TTB also regulates the use of certain terms on labels, such as distilled or London Dry. The import and export of gin are subject to regulations and requirements by various government agencies, including the TTB and the U.S. Food and Drug Administration (FDA). Importers and exporters need to comply with customs regulations, labelling requirements, and licencing procedures specific to alcoholic beverages. In addition to federal regulations, each state in the USA has its own laws and regulations governing the production, distribution, and sale of alcoholic beverages, including gin. These regulations can vary widely and may include restrictions on the sale of alcohol, licencing requirements for distilleries and retailers, and limitations on direct-to-consumer sales. In the USA, there are a number of well-known gin brands that provide a range of flavours and styles to suit the interests of diverse customers. Beefeater, Tanqueray, Bombay Sapphire, Hendrick's, Plymouth, Aviation, and Roku

Traditional liquor stores are a primary sales channel for gin in the USA. These stores range from independent retailers to larger chain stores, and they carry a wide variety of gin brands and expressions. BevMo!, Total Wine & More, Binny's Beverage Depot, Spec's Wine, Spirits & Finer Foods, ABC Fine Wine & Spirits, and Liquor Barn are popular liquor stores. Due to the growing interest in this category, companies such as Amazon have also been attracted to the market. The e-commerce giant launched its first spirits brand across Europe, Tovess Single Batch Crafted Dry Gin. The company is entering the market by offering similar quality products to the market leaders but at a lower price than traditional supermarkets. In addition, some vodka brands, such as Purity Vodka, have also entered the market, owing to the pressure of gin in the market. One of the main reasons for the growing popularity of this beverage is its suitability as an ingredient in a wide variety of drinks, as well as consumers' interest in gin cocktails. Gin is a constantly expanding category that is rapidly changing and innovating in terms of products, producing regions, and consumers. Despite the growing popularity of gin, there is still a need for consumer education regarding the different styles of gin, botanical profiles, and the overall gin-making process. Educating consumers about the nuances and characteristics of gin can help them make more informed purchasing decisions.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States Gin market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others

By Price Point

• Standard
• Premium
• Luxury

BY Sales Channel
• On trade
• Off trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gin market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.